MARS Advertising, Inc. v. XMars Corp.

O

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United States District Court Central District of California

11 MARS ADVERTISING, INC., Case № 2:24-cv-03475-ODW (PVCx)

Plaintiff,

ORDER GRANTING MOTION FOR

v.

PRELIMINARY INJUNCTION [19];

14 XMARS CORP.et al., AND DENYING REQUEST FOR LEAVE TO FILE NEW EVIDENCE Defendants. [71] 16 I. INTRODUCTION Plaintiff MARS Advertising, Inc. (“MARS”), a traditional advertising agency 19 that provides marketing and e-commerce services using the trademark “MARS,” 20 brings this trademark infringement action against Defendants XMars Corp., SparkX 21 Global Corp., and SparkX Marketing Co., Ltd. (collectively “Defendants”), which 22 also provide e-commerce advertising services under the trademark “XMARS.” (See 23 Compl., ECF No. 1.) MARS moves for a preliminary injunction prohibiting 24 Defendants’ use of the “XMARS” Mark to market and sell the same services offered 25 by MARS through the same channels of trade. (Mot. Prelim. Inj. (“Motion” or 26 “Mot.”), ECF No. 19.) On …