1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 NICHOLAS KIS, Case No. 22-cv-05322-AMO

8 Plaintiff,

ORDER GRANTING IN PART AND

9 v. DENYING IN PART MOTION TO

DISMISS

10 COGNISM INC., Re: Dkt. No. 45 Defendant. 11

12 13 Cognism Inc.’s motion to dismiss was heard before this Court on September 19, 2023. 14 Having read the papers filed by the parties and carefully considered their arguments therein and 15 those made at the hearing, as well as the relevant legal authority, the Court hereby GRANTS IN 16 PARTS AND DENIES IN PART the motion to dismiss for the following reasons. 17 I. BACKGROUND1 18 Defendant Cognism, Inc. (“Cognism”) owns and operates a website, cognism.com, that is a 19 prospecting tool for business to business (“B2B”) salespeople and marketers. ECF 1 20 (“Compl.”) ¶¶ 1, 4. Cognism.com provides a searchable database with names, contact 21 information, and other information about millions of professionals. Compl. ¶ 6. Cognism collects 22 “community-sourced data” by installing software on subscribers’ computers that “automatically 23 captures, intercepts, and stores” all outgoing and incoming emails, and collects contact 24 information from the signature blocks of emails. Compl. ¶ 20. Cognism.com subscriptions cost 25 more than $10,000 per year. Compl. ¶ 14. Cognism offers free trials of cognism.com to potential 26 1 For the purposes of the Rule 12(b)(6) motion to dismiss, the Court accepts as true the factual 27 allegations in the complaint and construes the pleadings in the light most favorable to the non- 1 subscribers, where the potential subscriber can search and view profiles in the database for a 2 limited period of time or a limited number of contact information downloads. Compl. ¶¶ 9-10. 3 Free trial users may download 25 profiles with personal information before they are required to 4 purchase a subscription to view additional profiles. Compl. ¶ 10. Cognism used putative class 5 members’ names, likenesses, photographs, and personas in advertisements for its website 6 subscriptions without their consent. Compl. ¶¶ 34, 39. Subscribers may also access information 7 through the Kaspr plug-in, which is an internet browser extension that allows an individual 8 searching on LinkedIn to view more information about an individual. Compl. ¶¶ 24, 26, 68. 9 Plaintiff Nicholas Kis sued Cognism on September 20, 2022, on behalf of himself and a 10 putative class, alleging violations of (1) California’s Right of Publicity Statute, Cal. Civ. Code § 11 3344, (2) the California Invasion of Privacy Act (“CIPA”), Cal. Pen. Code §§ 630 et seq., (3) 12 appropriation of his name or likeness, and (4) the California Unfair Competition Law, Cal. Bus. & 13 Prof. Code § 17200 et seq. The instant motion followed. 14 II. DISCUSSION 15 Cognism moves to dismiss Plaintiff’s claims under Federal Rule of Civil Procedure 16 12(b)(1) for lack of standing and Federal Rule of Civil Procedure 12(b)(6) for failure to state a 17 claim. ECF 45 (“Mot.) at 14-32. Because the Article III standing issue goes to subject matter 18 jurisdiction, the Court assesses it first. 19 A. Article III Standing 20 The Court evaluates challenges to Article III standing under Rule 12(b)(1), which governs 21 motions to dismiss for lack of subject matter jurisdiction. Maya v. Centex Corp., 658 F.3d 1060, 22 1067 (9th Cir. 2011). Rule 12(b)(1) motions may be either facial, where the inquiry is confined to 23 the allegations in the complaint, or factual, where the court is permitted to look beyond the 24 complaint to extrinsic evidence. Leite v. Crane Co., 749 F.3d 1117, 1121 (9th Cir. 2014). When a 25 defendant challenges jurisdiction “facially,” all material allegations in the complaint are assumed 26 true, and the court determines whether the factual allegations are sufficient to invoke the court’s 27 subject matter jurisdiction. Id. When a defendant makes a factual challenge “by presenting 1 furnish affidavits or other evidence necessary to satisfy its burden of establishing subject matter 2 jurisdiction.” Safe Air for Everyone v. Meyer, 373 F.3d 1035, 1039 (9th Cir. 2004); see also Leite, 3 749 F.3d at 1121. The court need not presume the truthfulness of the plaintiff’s allegations under 4 a factual attack. Wood v. City of San Diego, 678 F.3d 1075, 1083 n.8 (9th Cir. 2012). Cognism 5 brings both a facial and factual attack of the Court’s subject matter jurisdiction.2 6 “Article III confines the federal judicial power to the resolution of ‘Cases’ and 7 ‘Controversies.’ For there to be a case or controversy under Article III, the plaintiff must have a 8 ‘personal stake’ in the case—in other words, standing.” TransUnion LLC v. Ramirez, 594 U.S. 9 413, 423 (2021) (citation omitted). To establish standing, “(1) the plaintiff [must have] suffered 10 an injury in fact, i.e., one that is sufficiently ‘concrete and particularized’ and ‘actual or imminent, 11 not conjectural or hypothetical,’ (2) the injury is ‘fairly traceable’ to the challenged conduct, and 12 (3) the injury is ‘likely’ to be ‘redressed by a favorable decision.’” Bates v. United Parcel Serv., 13 Inc., 511 F.3d 974, 985 (9th Cir. 2007) (quoting Lujan v. Defenders of Wildlife, 504 U.S. 555, 14 560-61 (1992)). “To establish an injury in fact, a plaintiff must show that he or she suffered ‘an 15 invasion of a legally protected interest’ that is ‘concrete and particularized.’” In re Facebook, Inc. 16 Internet Tracking Litig., 956 F.3d 589, 597 (9th Cir. 2020) (quoting Spokeo, Inc. v. Robins, 578 17 U.S. 330, 339 (2016), as revised (May 24, 2016)). 18 Cognism takes issue with the injury and traceability requirements. See Mot. (ECF 45) at 19 15-22. The Court begins with injury. Kis brings a statutory right of publicity claim and the 20 analogous tort of misappropriation of a name or likeness.3 Compl. ¶¶ 98-104, 117-120. In 21 determining whether an alleged harm is sufficiently concrete to confer Article III standing, the 22 2 Cognism challenges Plaintiffs’ ability to use allegations related to Kaspr to establish standing. 23 To support its challenge, Cognism submits a declaration that it does not own or operate Kaspr. ECF 46-1 (Isilay Supp. Decl.) ¶ 2. Kaspr is owned by Cognism Ltd., which is not a party to this 24 action. ECF 60-1 (Isilay Decl.) ¶ 2. Under Rule 12(b)(1), the Court may properly consider Cognism’s declaration. See Leite, 749 F.3d at 1121. Absent alter ego allegations, which are not 25 present here, Cognism cannot be responsible for the actions of a third party it does not own or operate. In its standing analysis, the Court does not rely on the Kaspr allegations. 26

3 To the extent the UCL claim asserts a violation of the statute’s “unlawful” prong, it is derivative 27 of the other violations. To the extent it asserts a violation of the “unfair” prong, it is premised on 1 Supreme Court in TransUnion instructs that “courts should assess whether the alleged injury to the 2 plaintiff has a ‘close relationship’ to a harm ‘traditionally’ recognized as providing a basis for a 3 lawsuit in American courts,” such as physical harm, monetary harm, or various intangible harms. 4 TransUnion, 594 U.S. at 424. This inquiry focuses on “whether plaintiffs have identified a close 5 historical or common-law analogue for their asserted injury. . . . but does not require an exact 6 duplicate in American history or tradition.” Id. A “concrete” injury may include tangible or 7 intangible harms, so long as they are “‘real,’ and not ‘abstract.’” Id. at 424-425. When a 8 legislature had declared that an injury is legally redressable, courts “afford due respect” to that 9 decision. Id. at 425. A legislature may “elevate” a legally protected interest into an injury for 10 Article III purposes, though it cannot “us[e] its lawmaking power to transform something that is 11 not remotely harmful into something that is.” Id. at 426 (citations omitted). 12 1. Claims at Common Law 13 Cognism argues that Kis fails to allege specific facts as to “how he was harmed,” “how he 14 was foreclosed from capitalizing on his identity,” or “how he was deprived of the economic value 15 of his identity[.]” Mot. at 16. Kis alleges injury for himself and putative class members through 16 (1) “the unlawful taking of their valuable intellectual property”; (2) the invasion of their privacy 17 rights protected by statute and common law”; (3) “Cognism’s unlawful profiting from its 18 exploitation of their names, personas, personal information, and the content of their emails”; and 19 (4) “harm to peace of mind.” Compl. ¶ 42. Kis details that Cognism used his personal 20 information without his consent, including his name, contact information, job title, place of work, 21 and location to promote subscriptions to cognism.com. Compl. ¶¶ 1-3, 34. Cognism advertised 22 subscriptions to its website by displaying Kis and putative class members’ profiles, offering free 23 trials with limited access to the platform, and offering subscriptions at $10,000 per year. Compl. 24 ¶¶ 8-12, 14. 25 Plaintiffs’ injury here has a “close relationship” to harms traditionally recognized at 26 common law. See TransUnion, 594 U.S. at 424; In re Facebook, 956 F.3d at 598 (“[V]iolations of 27 the right to privacy have long been actionable at common law.”) (citations omitted). A right to 1 Eichenberger v. ESPN, Inc., 876 F.3d 979, 983 (9th Cir. 2017) (citation omitted); see also Patel v. 2 Facebook, Inc., 932 F.3d 1264, 1272 n.6 (9th Cir. 2019) (the tort of “appropriation of the other’s 3 name or likeness” is one of four privacy torts traditionally recognized at common law) (citing 4 Restatement (Second) of Torts § 652A(2) (1977)). 5 Kis alleges that Cognism misappropriated his name, likeness, and persona – a harm 6 recognized at common law. Compl. ¶¶ 56-58, 67; see U.S. Dep’t of Just. v. Reps. Comm. For 7 Freedom of Press, 489 U.S. 749, 763 (1989) (“both the common law and the literal understandings 8 of privacy encompass the individual’s control of information concerning his or her person”). 9 Unjustly profiting from intellectual property is also a harm that was found to be sufficiently 10 concrete at common law. See, e.g., In re Facebook, 956 F.3d at 600 (holding that allegations of 11 unjust enrichment under the right-of-publicity statute are sufficient for Article III standing). 12 Cognism argues that Kis was not injured because he is not a celebrity. Mot. at 18. However, an 13 individual need not be a celebrity to suffer injury from the misappropriation of the person’s name 14 or likeness. See KNB Enterprises v. Matthews, 78 Cal. App. 4th 362, 373 n.12 (2000) (concluding 15 that “[u]nder California law, the statutory right of publicity [under Section 3344] exists for 16 celebrity and non-celebrity plaintiffs alike.”); Dora v. Frontline Video, Inc., 15 Cal. App. 4th 536, 17 542 (1993) (holding that “both celebrities and non-celebrities have the right to be free from the 18 unauthorized exploitation of their names and likenesses”); Fraley v. Facebook, Inc., 830 F. Supp. 19 2d 785, 806 (N.D. Cal. 2011) (finding nothing in the text of Section 3344 requiring a non-celebrity 20 plaintiff to plead “preexisting commercial value and efforts to capitalize on such value”). 21 Kis also alleges that Cognism infringed his right to control the commercial use of his name 22 and identity, a harm recognized at common law. See Miller v. Glenn Miller Prods., Inc., 454 F.3d 23 975, 988 n.6 (9th Cir. 2006) (“Fundamentally, the right of publicity is the inherent right of every 24 human being to control the commercial use of his or her identity”) (internal quotation marks and 25 citation omitted). These types of harm have been found to satisfy Article III standing. See 26 Spindler v. Seamless Contacts, Inc., No. 4:22-CV-00787-KAW, 2022 WL 16985678, at *1, 4 27 (N.D. Cal. Oct. 24, 2022), appeal dismissed, No. 22-16772, 2023 WL 7871697 (9th Cir. Nov. 3, 1 included names, contact information, job titles, places of work, and cities of residence and offered 2 free trials with limited downloads of profiles). Thus, Kis has alleged that he suffered injury from 3 the invasion of his privacy rights, Cognism’s unlawful taking of his intellectual property, and 4 unlawful profiting from the exploitation of his name and persona.4 5 The Court next turns to traceability and whether the conduct giving rise to the claims 6 occurred. 7 2. Traceability and Conduct Giving Rise to Injuries 8 Cognism also claims that Kis lacks standing because it never displayed his information on 9 the platform as part of any advertisement or solicitation, his emails were never intercepted or read 10 by Cognism, and the only person to have accessed Kis’s information on Cognism’s platform was 11 his own attorney. Mot. at 17-18, 21-22. It is the unauthorized use of an individual’s name or 12 likeness in advertising that California Civil Code § 3344 prohibits, not its viewing. In Nolen v. 13 PeopleConnect, Inc., the defendant argued that because there were no allegations that anyone 14 viewed plaintiff’s image, the claim should fail. Nolen v. PeopleConnect, Inc., No. 20-CV-09203- 15 EMC, 2023 WL 4303645, at *2 (N.D. Cal. June 30, 2023). The court disagreed, holding that 16 “Defendant commercially used Plaintiff’s image the moment the image became a publicly 17 accessible part of Defendant’s advertising flow.” Id. at *3-4 (“Plaintiff’s image was used 18 essentially as bait, to attract potential viewers and turn them into customers. Whether it succeeded 19 or not, the image was used for the purpose of increasing Defendant’s sales.”). Kis alleges that 20 Cognism used his name and likeness as part of its free trial advertising the platform, and that 21 Cognism profited off having a database filled with such profiles. Compl. ¶¶ 42, 58-60, 64-66. 22 Because Cognism fails to show that Kis must allege third-party viewership, the Court rejects this 23 basis for dismissing the claims. The harm alleged is fairly traceable to Cognism. Accordingly, the 24 Court finds that Kis has alleged standing. 25 26

27 4 Because the Court has found Article III standing based on these injuries, it need not consider 1 III. FAILURE TO STATE A CLAIM 2 A. Rule 12(b)(6) 3 Under Rule 12(b)(6) of the Federal Rules of Civil Procedure, a complaint may be 4 dismissed for failure to state a claim for which relief may be granted. Fed. R. Civ. P. 12(b)(6). 5 Rule 12(b)(6) applies when a complaint lacks either a “cognizable legal theory” or “sufficient facts 6 alleged” under such a theory. Godecke v. Kinetic Concepts, Inc., 937 F.3d 1201, 1208 (9th Cir. 7 2019) (citation omitted). Whether a complaint contains sufficient factual allegations depends on 8 whether it pleads enough facts to “state a claim to relief that is plausible on its face.” Ashcroft v. 9 Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). 10 A claim is plausible “when the plaintiff pleads factual content that allows the court to draw the 11 reasonable inference that the defendant is liable for the misconduct alleged.” Id. at 678. When 12 evaluating a motion to dismiss, the court “accept[s] factual allegations in the complaint as true and 13 construe[s] the pleadings in the light most favorable to the nonmoving party.” Manzarek v. St. 14 Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008). However, “allegations in a 15 complaint . . . may not simply recite the elements of a cause of action [and] must contain sufficient 16 allegations of underlying facts to give fair notice and to enable the opposing party to defend itself 17 effectively.” Levitt v. Yelp! Inc., 765 F.3d 1123, 1135 (9th Cir. 2014) (citations omitted). The 18 Court may dismiss a claim “where there is either a lack of a cognizable legal theory or the absence 19 of sufficient facts alleged under a cognizable legal claim.” Hinds Invs., L.P. v. Angioli, 654 F.3d 20 846, 850 (9th Cir. 2011). 21 “Generally, district courts may not consider material outside the pleadings when assessing 22 the sufficiency of a complaint under Rule 12(b)(6) of the Federal Rules of Civil Procedure.” 23 Khoja v. Orexigen Therapeutics, Inc., 899 F.3d 988, 998 (9th Cir. 2018). When “matters outside 24 the pleading are presented to and not excluded by the court,” the 12(b)(6) motion converts into a 25 motion for summary judgment under Rule 56. Fed. R. Civ. P. 12(d). Then, all parties must have 26 the opportunity “to present all the material that is pertinent to the motion.” Id. 27 B. Statutory Right of Publicity and Common Law Misappropriation Claims 1 name and likeness against appropriation by others for their advantage.” Downing v. Abercrombie 2 & Fitch, 265 F.3d 994, 1001 (9th Cir. 2001). To state a misappropriation of likeness claim under 3 the common law, a plaintiff must allege: “(1) the defendant’s use of the plaintiff’s identity; (2) the 4 appropriation of plaintiff’s name or likeness to defendant’s advantage, commercially or otherwise; 5 (3) lack of consent; and (4) resulting injury.” Fleet v. CBS, Inc., 50 Cal. App. 4th 1911, 1918 6 (1996); see also Maloney v. T3Media, Inc., 853 F.3d 1004, 1008 n.2 (9th Cir. 2017) (same). 7 California also provides a statutory remedy under California Civil Code § 3344 which consists of 8 the same elements, but also requires allegations of (5) “knowing use of the plaintiff’s name, 9 photograph or likeness for purposes of advertising or solicitation of purchases,” and (6) “[a] 10 ‘direct’ connection . . . between the use and the commercial purpose.” Maloney, 853 F.3d at 1008 11 n.2 (quoting Fleet, 50 Cal. App. 4th at 1918); Downing, 265 F.3d at 1001; see Cal. Civ. Code § 12 3344. 13 Cognism argues that it did not use or appropriate Kis’s identity in connection with 14 promotion or advertising material because it did not use a “teaser profile” of Kis, and the free trial 15 is “part-and-parcel of Cognism’s product.” Mot. at 24-27 (citing Brooks v. Thomson Reuters 16 Corp., No. 21-CV-01418-EMC, 2021 WL 3621837, at *4 (N.D. Cal. Aug. 16, 2021)). The Court 17 cannot agree. 18 Kis alleges that Cognism uses his name and likeness in a free trial, which offers potential 19 subscribers limited information and profile downloads and thus is distinct from the platform itself. 20 Free trial users of cognism.com do not receive full functionality to the platform; they cannot 21 access “intent” data, which is information about internet browsing behavior. Compl. ¶ 10. Courts 22 in this district have found that such use of a plaintiff’s identity in a “teaser profile” or in limited 23 access to the product is sufficient to allege right of publicity and misappropriation claims. See 24 Kellman v. Spokeo, Inc., 599 F. Supp. 3d 877, 892, 894-95 (N.D. Cal. 2022) (finding that 25 complaint satisfied “advertising” element where plaintiff’s identity was used in a “teaser” profile 26 that withheld certain information “with the purpose of inducing potential users into subscribing”); 27 Spindler, 2022 WL 16985678, at *1, 5 (concluding that defendant used plaintiffs’ name and 1 limited number of trials). Cognism relies heavily on Brooks, where the court found that there was 2 no misappropriation for a defendant collecting and selling access to a “dossier” of plaintiffs’ 3 information. Mot. at 26 (citing Brooks, 2021 WL 3621837, at *1). However, in Brooks, the 4 defendants did not use plaintiffs’ identities in a free trial or limited use of the platform. Id. at *4. 5 And as detailed above, more recent cases have found that offering limited access to a platform to 6 promote a subscription, as here, suffices to allege a misappropriation claim. See Kellman, 599 F. 7 Supp. 3d at 892; Spindler, 2022 WL 16985678, at *1, 5. Cognism’s argument that limited access 8 to the platform through a free trial is distinct from “teaser profile” cases is unavailing.5 9 Accordingly, the Court DENIES the motion to dismiss the common law and statutory 10 misappropriation claims. 11 C. California Invasion of Privacy Act Claims 12 Kis alleged violations of Sections 631, 632, and 637 of California Invasion of Privacy Act 13 (“CIPA”). Compl. ¶¶ 105-116. Cognism moves to dismiss the claim under each section for 14 failure to state a claim. Mot. at 27. Because Kis only opposes Cognism’s arguments about 15 Section 631, he conceded his Sections 632 and 637 claims. See Namisnak v. Uber Techs., Inc., 16 444 F. Supp. 3d 1136, 1146 (N.D. Cal. 2020) (“Plaintiff fails to respond to this argument and 17 therefore concedes it through silence.”) (quoting Ardente, Inc. v. Shanley, No. C 07-4479 MHP, 18 2010 WL 546485, at *6 (N.D. Cal. Feb. 9, 2010)). The Court accordingly DISMISSES the 19 Sections 632 and 637 CIPA claims. 20 Kis alleges that Cognism violated the second clause of Section 631. See Compl. ¶ 107. To 21 bring a claim under the second clause of Section 631(a), a plaintiff must plead that another person 22 “willfully and without the consent of all parties to the communication, or in any unauthorized 23 manner, reads, or attempts to read, or to learn the contents or meaning of any message . . . while 24 the same is in transit or passing over any wire, line, or cable, or is being sent from, or received at 25 26 5 Cognism further argues that Kis did not allege injury for these claims “[f]or the same reasons 27 that Plaintiff has not suffered an Article III injury-in-fact.” Mot. at 27. Because the Court found 1 any place within this state . . .[.]” Cal. Penal Code § 631(a). “Courts often look to the federal 2 Wiretap Act, which prohibits the unauthorized ‘intercept[tion]’ of an ‘electronic communication,’ 3 to interpret the ‘in transit’ prong of Section 631(a).” Hazel v. Prudential Fin., Inc., No. 22-CV- 4 07465-CRB, 2023 WL 3933073, at *2 (N.D. Cal. June 9, 2023) (citing cases). Under the Wiretap 5 Act, courts define “interception” narrowly: “interception” requires that data is “acquired during 6 transmission, not while it is in electronic storage.” Konop v. Hawaiian Airlines, Inc., 302 F.3d 7 868, 878 (9th Cir. 2002). 8 Cognism argues that Kis has not and cannot allege that his email communications were 9 contemporaneously intercepted. Mot. at 28-29. Cognism argues that there was no 10 contemporaneous interception because the Complaint only alleges that it collected stored 11 communications. Mot. at 28. However, that is belied by the Complaint, which states that 12 Cognism “installs software on subscribers’ computers that automatically intercepts . . . emails sent 13 to and received by subscribers . . .[.]” Compl. ¶ 110. This is distinct from Bradley v. Google, Inc., 14 No. C 06-05289 WHA, 2006 WL 3798134, at *6 (N.D. Cal. Dec. 22, 2006), where the plaintiff 15 alleged that Google deleted stored emails from her account. Kis has adequately alleged the “in 16 transit” requirement. 17 Cognism also claims that Kis fails to allege that it collects the substantive contents of 18 emails because email signature blocks are not “contents” within the meaning of CIPA. Mot. at 29. 19 Kis alleges that Cognism collects the signature blocks in intercepted emails, and “adds the contact 20 information captured from the email to its profile about the individual to whom the signature block 21 corresponds.” Compl. ¶ 20. The “contents” of a communication are defined as “any information 22 concerning the substance, purport, or meaning of that communication.” 18 U.S.C. § 2510(8). The 23 Ninth Circuit has held that “contents” means “the intended message conveyed by the 24 communication” as opposed to “record information regarding the characteristics of the message 25 that is generated in the course of the communication.” In re Zynga Priv. Litig., 750 F.3d 1098, 26 1106 (9th Cir. 2014). Courts employ a “case-specific” inquiry into whether information is content 27 or record information. Hammerling v. Google LLC, 615 F. Supp. 3d 1069, 1092 (N.D. Cal. 2022) 1 2015)). “Generally, customer information such as a person’s name, address, and subscriber 2 number or identity is record information, but it may be contents when it is part of the substance of 3 the message conveyed to the recipient.” Id. at 1092-93. For example, “data automatically 4 generated about a telephone call, such as the call’s time of origination and its duration, do not 5 constitute ‘content’ for purposes of the Wiretap Act’s sealing provisions because such data 6 ‘contains no information concerning the substance, purport, or meaning of [the] communication.’” 7 In re iPhone Application Litig., 844 F. Supp. 2d 1040, 1061 (N.D. Cal. 2012) (quoting United 8 States v. Reed, 575 F.3d 900, 916 (9th Cir. 2009) (internal citations and quotation marks omitted)). 9 Kis does not meaningfully respond to Cognism’s argument that email signatures are not contents, 10 and instead states that he needs discovery to verify whether the software collects emails in transit 11 or how much information the software can extract. Opp. at 28. Kis fails to allege that Cognism 12 collects content information. Therefore, the Court DISMISSES the Section 631 claim with leave 13 to amend. 14 D. Unfair Competition Law Claim 15 Finally, Cognism challenges the Unfair Competition Law (“UCL”) claim for the failure to 16 allege a loss of money or property. In order to have standing to pursue a UCL claim, plaintiffs 17 must show that they suffered injury in fact and “lost money or property” because of defendant’s 18 conduct. See Cal. Bus. & Prof. Code § 17204; Kwikset Corp. v. Superior Court, 51 Cal. 4th 310, 19 317 (2011). There are “innumerable ways in which economic injury from unfair competition may 20 be shown,” including having a “present or future property interest diminished” or being “deprived 21 of money or property to which [plaintiff] has a cognizable claim.” Kwikset, 51 Cal. 4th at 323. 22 Cognism argues that the UCL claim fails because Kis has not suffered a loss of money or 23 property. Mot. at 32. In the Ninth Circuit, however, “plaintiffs who suffer[] a loss of their 24 personal information suffer[] economic injury and ha[ve] [UCL] standing.” Calhoun v. Google 25 LLC, 526 F. Supp. 3d 605, 636 (N.D. Cal. 2021) (citing cases); see, e.g., Callahan v. 26 PeopleConnect, Inc., No. 20-CV-09203-EMC, 2021 WL 5050079, at *19 (N.D. Cal. Nov. 1, 27 2021) (concluding that plaintiffs alleged economic injury because their “names and likenesses are 1 Kellman, 599 F. Supp. 3d at 896 (finding standing where “plaintiffs have alleged (among other 2 || injuries) that Spokeo was unjustly enriched and that the plaintiffs were not compensated for use of 3 their likenesses [as] [b]oth are economic injuries . . .”); Spindler, 2022 WL 16985678, at *6 4 || (holding that allegations that defendant was “unjustly enriched” and that plaintiff “was not 5 compensated for use of his likeness, and that he was denied the right to control the commercial use 6 || of his name and persona” are economic injuries sufficient to allege UCL standing). Defendant 7 does not provide persuasive authority to the contrary. For example, Cognism cites to Campbell v. 8 Facebook Inc., 77 F. Supp. 3d 836, 838, 849 (N.D. Cal. 2014), where the court found no UCL 9 standing for a wiretap claim where, unlike here, the defendant did not advertise or misappropriate 10 || plaintiffs’ names or likenesses. The Court accordingly finds that Kis has adequately alleged 11 economic injury and DENIES the motion to dismiss the UCL claim. 12 || IV. CONCLUSION g 13 For the foregoing reasons, the Court DENIES the motion to dismiss the common law 14 || misappropriation and statutory right of publicity claims and DENIES the motion to dismiss the 15 || UCL claim. The Court DISMISSES the California Invasion of Privacy Act Section 632 and 637 a 16 || claims without leave to amend and DISMISSES the Section 631 claim with leave to amend. Any

17 amended complaint must be filed by September 23, 2024. No additional parties or claims may be 18 added without leave of Court or stipulation of Defendant. 19 20 IT IS SO ORDERED. 21 Dated: August 23, 2024 22 | col: Wed 2 23

ARACELI MARTINEZ-OLGUIN

24 United States District Judge 25 26 27 28