SuccessfulMatch.com
Reflex Media, Inc. v. SuccessfulMatch.com
Opinion
Trial Court Opinion
UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 REFLEX MEDIA, INC., et al., Case No. 20-cv-06393-JD
Plaintiffs,
ORDER RE MOTIONS TO EXCLUDE
v. OPINIONS OF HAL PORET AND
BRIAN SOWERS
SUCCESSFULMATCH.COM, et al.,
Defendants.
12 In this trademark dispute, defendants SuccessfulMatch.com and Successful Match Canada (both, Successful Match) seek to cancel on genericness grounds the registration of trademarks asserted by plaintiffs Clover8 Investments and Reflex Media, Inc. (both, RMI). See Dkt. Nos. 33, 65. As Successful Match puts it, the trademarks in question “are used in connection with seeking a companion in the ‘Sugar Daddy’ and ‘Sugar Baby’ relationship space, online or through an App, which are designed for individuals seeking a specific type of arrangement typically between a young woman and a wealthy man who is often a millionaire.” Dkt. No. 33 ¶ 9. Each side retained an expert witness -- Hal Poret for Successful Match and Brian Sowers for RMI -- to conduct a consumer survey…