Beckford

I. BACKGROUND

1 A. The Parties 2 Plaintiffs Aja Beckford, Zachary Cubas, Christina Labajo, and Alexus Wallace are 3 California residents, all of whom purchased products from TCP. First Am. Compl. 4 (dkt. 21) ¶¶ 16–19, 33–37. Beckford purchased products from TCP’s website in July 5 2023, Cubas in February 2023, Labajo in December 2022, and Wallace in November 2022. 6 Id. ¶¶ 34–37. TCP is a national retailer of children’s clothes that is incorporated in 7 Delaware and that has its principal place of business in New Jersey. Id. ¶ 20. TCP does 8 business in California, including by operating a retail store in Alameda County. Beckford 9 Decl. (dkt. 21-10) ¶ 3. 10 B. Proceedings Before JAMS 11 Plaintiffs all filed arbitration demands against TCP with JAMS in California. FAC 12 ¶¶ 30–31. Plaintiffs Cubas and Wallace (and over 1,000 other consumers) filed their 13 demands on August 15, 2023, and Plaintiffs Beckford and Labajo (and over 1,000 others) 14 filed their demands on May 1, 2024. Id. ¶¶ 41–42. In their demands, Plaintiffs alleged 15 that TCP was engaged in a “false discount” scheme, which basically consists of marketing 16 products with inflated prices and then…