McWhorter

McWhorter v. The Procter & Gamble Company

Good Law
United States District Court, Northern District of CaliforniaMarch 28, 20253:24-cv-00806California5,961 words

Opinion

Trial Court Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 LORAINE MCWHORTER, et al., Case No. 24-cv-00806-AMO

Plaintiffs,

ORDER GRANTING DEFENDANT’S

v. MOTION TO DISMISS

THE PROCTER & GAMBLE COMPANY, Re: Dkt. No. 17 Defendant.

12 Defendant The Procter & Gamble Company’s (“P&G”) motion to dismiss was heard before this Court on November 7, 2024. Having read the papers filed by the parties and carefully considered their arguments therein and those made at the hearing, as well as the relevant legal authority, the Court hereby GRANTS P&G’s motion, for the following reasons. I. BACKGROUND This case arises from P&G’s advertising statements that certain of its shampoos and conditioners are comprised of specific proportions of “natural origin ingredients” (e.g., “90% Natural Origin* ingredients”) or “naturally-derived ingredients (e.g., “97% Naturally Derived** Ingredients”). Compl. ¶ 2. A. P&G’s Pantene and Herbal Essences Shampoos and Conditioners The challenged products…

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