Nguyen
Nguyen v. The Lovesac Company
Opinion
Trial Court Opinion
UNITED STATES DISTRICT COURT EASTERN DISTRICT OF CALIFORNIA 10 MICHAEL NGUYEN,
Plaintiff, No. 2:24-cv-01293-TLN-JDP
13 v. ORDER
THE LOVESAC COMPANY,
15 Defendant.
17 This matter is before the Court on Defendant The Lovesac Company’s (“Defendant”) Motion to Dismiss. (ECF No. 22.) Plaintiff Michael Nguyen (“Plaintiff”) filed an opposition. (ECF No. 24.) Defendant filed a reply. (ECF No. 26.) For the reasons set forth below, the Court GRANTS Defendant’s motion. /// /// /// /// /// /// 28 I. FACTUAL AND PROCEDURAL BACKGROUND1 The instant action arises out of Defendant’s allegedly unlawful marketing, sales, and pricing of its sofas. (ECF No. 18.) Plaintiff alleges that in an effort to increase sales, Defendant engages in a pervasive marketing scheme to artificially inflate the prices of its products for the sole purpose of marking them at a discounted “sale” price. (Id. at 8.) Plaintiff further alleges that Defendant is aware that consumers typically lack material…