Thompson

FACTS

A. Background Defendant the Auto Club is a regional affiliate of AAA, an association of automobile clubs with more than 50 million members in the United States. The Auto Club is a non-profit, mutual benefit corporation and has more than six million members.

2 Its services include emergency roadside assistance, a travel agency, DMV transactions, and other benefits. The Auto Club‟s membership dues are billed and collected annually. Since 2005, when joining for the first time, or when rejoining after a cancelled membership, members are generally charged a $20 enrollment fee. Upon joining, the member receives various documents, including a membership card showing the member‟s expiration date, and a copy of the Auto Club‟s bylaws. Prior to expiration of membership each year, the Auto Club mails the member several renewal notices, which vary depending on the member‟s level of service and billing plan. Over 100 different versions of notices exist, and they are changed periodically. The Auto Club also communicates with members regarding renewals by phone. How the Auto Club handles membership renewals is the subject of this case. According to the Auto Club, members who fail to…