Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3

FACTS

I.

THE SALE OF THE GYM

Anytime Fitness is a boutique fitness coaching studio chain. Reid Bradley, who owns multiple Anytime Fitness franchises across the country, purchased an Anytime Fitness franchise in Beaumont, California in 2018 through his company, defendant Bedazzling Beaumont, LLC. In early 2019,

2 Bradley decided to sell the Beaumont Anytime Fitness due to burnout and fatigue from travel. In April 2019, before Bradley listed the franchise for sale, a neighboring tenant stopped by Anytime Fitness and showed one of its employees a map of a proposed development for the empty dirt lot across the street. A Planet Fitness was among the many businesses on the map. The map was not dated and did not include the name of a developer or promoter. The employee informed Bradley about the map. Bradley went to Planet Fitness’s website and searched for existing or “coming soon” Planet Fitness locations in or near Beaumont, but he found nothing. In the past, Bradley had heard rumors about other large gyms like 24 Hour Fitness and Fitness 19 coming to the area, but those rumblings never proved true. Bradley concluded this was another such rumor and guessed there was at most a 50…