Woodway USA, Inc. v. LifeCORE Fitness, LLC

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF CALIFORNIA WOODWAY USA, INC., Case No.: 24-cv-1936-AGS-AHG Plaintiff, ORDER GRANTING DEFENDANT’S

MOTION TO DISMISS (ECF 10)

v. LIFECORE FITNESS, LLC d/b/a ASSAULT FITNESS, Defendant. 9 This trademark and unfair-competition case about treadmills runs on the heels of a related patent-infringement case. See Woodway USA, Inc. v. LifeCORE Fitness, Inc., No. 22-cv-0492-JO-BLM (S.D. Cal. 2022). Defendant won summary judgment in the patent case, id. ECF 175, and now moves to dismiss some of the unfair-competition claims against it here. BACKGROUND Plaintiff Woodway USA, Inc., owns the trademark “FOR THE LONG RUN.” (ECF 1, at 3.) This trademark is affiliated with its “non-motorized exercise treadmills” that have a curved running surface, introduced in 2009 “under the trademark CURVE.” (Id.) “Since at least as early as 2010, Woodway’s CURVE Treadmills have been featured in various scientific and academic reports, …