Wright

I. BACKGROUND

24 Defendant operates truecare.org, a website that provides healthcare services and 25 information to people in San Diego and Riverside Counties. ECF No. 24 (“FAC”) ¶ 3. 26 This action arises from TrueCare’s use of the Meta Pixel on its website, a piece of 27 software created by Meta Platforms, Inc., that TrueCare embedded in its website. Id. ¶ 6. 28 Plaintiff alleges that the Meta Pixel intercepts users’ page visit information and associates it with their Facebook identification number to generate data for personalized ads. Id. ¶ 26. Plaintiff alleges that, because of the way TrueCare’s website is structured, the Meta Pixel can associate someone’s searches about their healthcare with their profile and potentially derive sensitive healthcare information from the intercepted data. Id. ¶ 30. Plaintiff alleges that TrueCare and Meta Platforms, Inc., both have access to data gathered by the Meta Pixel. Id. ¶ 26, 29. Plaintiff alleges that TrueCare knew of this data interception and sharing when it installed the Meta Pixel on its website based upon the Meta Pixel’s terms of service. Id. ¶ 50-56. Plaintiff states that TrueCare does not…