Kent

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 JEFFREY KENT, et al., Case No. 25-cv-03660-JCS Plaintiffs, 8 v. ORDER GRANTING IN PART AND DENYING IN PART MOTION TO

CONOPCO, INC., DISMISS

10 Defendant. Re: Dkt. No. 14

12 I. INTRODUCTION Plaintiffs in this putative class action assert claims against Conopco, Inc. (“Conopco”), a manufacturer of personal care products, based on statements on product labels that Plaintiffs contend are false and misleading. Presently before the Court is Conopco’s Motion to Dismiss (“Motion”). A hearing on the Motion was held on November 5, 2025. For the reasons stated below, the Motion is GRANTED in part and DENIED in part.2 II. BACKGROUND A. The Complaint Conopco is “focused on home and personal care products[.]” Compl. ¶ 18. It markets and sells a variety of shampoos, conditioners, and other bath products under the “Love Beauty & Planet,” “Dove Men + Care,” and “babyDove”…