Maria Corona, individually and on behalf of all others similarly situated v. It’s A New 10, LLC

Background 24 On February 20, 2025, Plaintiff Maria Corona (“Plaintiff”) filed a putative class 25 action complaint against Defendant It’s a New 10, LLC (“Defendant”) for unlawfully 26 labeling its haircare products with “Made in the USA,” when they allegedly contain 27 undisclosed foreign-sourced ingredients and components. (Dkt. No. 1, Compl.) After 28 the Court granted in part and denied in part Defendant’s motion to dismiss on July 31, 2025, (Dkt. No. 15), Plaintiff filed a first amended complaint (“FAC”) on August 21, 2025. (Dkt. No. 18.) The FAC alleges that around May 5, 2024, Plaintiff was shopping at the Marshalls Store at 1834 Marron Road in Carlsbad, California looking to purchase haircare products. (Id. ¶ 75.) While browsing, she noted Defendant’s Silk Express Miracle Silk Leave-In, (the “Product”), with the label “Made in the USA” on its Principal Display Panel (“PDP”), the most prominent and noticeable location on the product. (Id. ¶¶ 7, 39, 76.) Companies typically place the most important and highest-value selling points on the product’s PDP because it is the part that faces the consumer when placed on a shelf or 11 …