Maria Corona, individually and on behalf of all others similarly situated v. It’s A New 10, LLC

Background 24 On February 20, 2025, Plaintiff Maria Corona (“Plaintiff”) filed a putative class 25 action complaint against Defendant It’s a New 10, LLC (“Defendant”) for unlawfully 26 labeling its haircare products with “Made in the USA,” when they allegedly contain 27 undisclosed foreign-sourced ingredients and components. (Dkt. No. 1, Compl.) After 28 1 the Court granted in part and denied in part Defendant’s motion to dismiss on July 31, 2 2025, (Dkt. No. 15), Plaintiff filed a first amended complaint (“FAC”) on August 21, 3 2025. (Dkt. No. 18.) 4 The FAC alleges that around May 5, 2024, Plaintiff was shopping at the Marshalls 5 Store at 1834 Marron Road in Carlsbad, California looking to purchase haircare products. 6 (Id. ¶ 75.) While browsing, she noted Defendant’s Silk Express Miracle Silk Leave-In, 7 (the “Product”), with the label “Made in the USA” on its Principal Display Panel 8 (“PDP”), the most prominent and noticeable location on the product. (Id. ¶¶ 7, 39, 76.) 9 Companies typically place the most important and highest-value selling points on the 10 product’s PDP because it is the part that faces the consumer when placed on a shelf or 11 …