ORDER REGARDING DEFENDANTS’ MOTIONS TO DISMISS AND PLAINTIFFS’ MOTION TO STRIKE EXHIBITS AND PORTIONS OF DEFENDANTS’ MOTIONS

I.

INTRODUCTION

Wet Seal, Inc. (“Wet Seal”) is a specialty retailer that sells clothing to young women, specifically teenagers. For some period of time, Wet Seal managed successfully to navigate the choppy seas of this marketplace. By mid-2002, however, it started losing money, and by early 2003 its overall same store sales were declining. Indeed, Wet Seal’s stock price dropped by almost 75% by the beginning date of the class period in this case. The continuing declines, the potential risks associated with those declines and with the fundamentals of its business, and the vagaries of its marketplace were regularly disclosed in its 10-Q and 10-K filings with the SEC from mid-2002 through late 2004. The record before this Court clearly describes a company that, by late 2003, could best be described as a “turn around” candidate and that would properly have been characterized as a speculative investment.

In 2003, as its difficulties mounted, Wet Seal made changes in its management and hired a new designer and, in the second half of the year, implemented new initiatives to turn itself around. A key element of the turnaround was the development of a line of clothing for the 2004 back-to-school season, one of two periods (the other being the Christmas season) that were critical to its overall profitability. While undergoing these turn around efforts, Wet Seal made a number of statements regarding its current performance and its hopes of returning to profitability after its new line was delivered to its retail stores. In the end, however, the 2004 back-to-school line did not succeed, and the company took a $75 million charge against revenues when it became clear that its cash flow would not be sufficient to support the value of its long-lived and tax assets. At about the same time that it took the charge, Wet Seal announced that its new designer had left the company. These announcements caused Wet Seal’s stock price, which had already suffered huge declines over the prior two years, to suffer sizeable further declines.

Shortly after the announcement of the charge, the first of several cases in this putative class action were filed in this Court, bringing securities-fraud claims against Wet Seal and certain of its current and former officers and directors, as well as against former Wet Seal shareholder La Senza Corporation (“La Senza”) and two of its officers, who were also Wet Seal directors during the Class Period. The complaints were later consolidated, and in September 2005, the Court granted all Defendants’ motions to dismiss the Consolidated Amended Complaint (“CAC”) with leave to amend. The Court found that the CAC failed to satisfy the particularity requirements of the Private Securities Litigation Reform Act of 1995, 15 U.S.C. § 78u-4(b) (“PSLRA”), for claims under the Securities Exchange Act of 1934 (“the 1934 Act”), 15 U.S.C. §§ 78j(b), 78t(a), 78t-1(a), and Rule 10b-5 thereunder, 17 C.F.R. § 240 .10b-5. The Court noted that the CACC failed to plead a sustainable theory as it essentially attacked the inability of Defendants accurately to predict the failure of the 2004 back-to-school clothing line. (Hearing Tr. at 7.)

The theory, and the support for it, have not been strengthened adequately in Lead Plaintiffs’ “First Amended Class Action Amended Complaint” (“FACC”). The problem with the FACC, like the CAC, is that it is premised largely on the idea that management and members of the board knew the new line would fail, which in turn meant that they knew that Wet Seal would fail to recapture its customer base and to generate sufficient cash flows to support its balance sheet. But Plaintiffs fail to plead the concrete facts that support their premise — they do not explain the precise information, known to Defendants but not the investing public, that indicated the 2004 line would fail. The omission of such facts from the FACC is fatal, because Defendants repeatedly warned that, if the 2004 back-to-school line were not successful, they might face charges to earnings or insolvency. These disclosures mean Defendants’ conduct was more consistent with their understanding of the difficult financial condition of the company and their honest hope that their turn-around efforts would succeed and thereby return Wet Seal to profitability.

Viewed in context, then, each aspect of the FACC is inadequate. To the extent that the FACC asserts that Defendants committed fraud by violating Generally Accepted Accounting Principles (“GAAP”) as a result of alleged delays in writing off the value of certain assets, Plaintiffs have not pled facts to show why the charge was untimely, and therefore cannot show that financial statements submitted prior to the charge were false or misleading. The decision to take the charge turned largely on the question of whether the “long-lived assets” and the “tax assets” of the company could be supported by future cash flows, which Defendants hoped would increase with the introduction of the 2004 back-to-school line. The FACC, like the CAC, leads largely to the inference that management believed in its turnaround strategy until actual sales fiyures indicated the 2004 back-to-school line would not catch on, at which point Wet Seal properly took the charge against assets. Moreover, to the extent Plaintiffs point to other statements of optimism, they fail to allege facts showing that these statements were in fact false and known to be so, and they ignore contemporaneous cautionary statements contained in press releases and quarterly filings with the SEC. Instead, Plaintiffs present conclusory allegations of intra-cor-porate strife, many of which fail to include adequate corroborating details to satisfy the heightened pleading standard of the PSLRA, and many of which focus on facts that were disclosed to the public. Similarly, the lack of corroborating details defeats the claims that certain Defendants traded on material non-public information — in short, Plaintiffs fail to explain just what that information was.

To summarize, the FACC does not meet the heightened pleading requirements of the PSLRA. It fails to plead, with the requisite particularity, that the named Defendants made knowingly false statements about any material matter either directly or by violating GAAP (Section 10(b) and Rule 10b-5), that they controlled someone who violated these provisions (Section 20(a)), or that the La Senza Defendants traded on material nonpublic information (Section 20A). Accordingly, Defendants’ motions to dismiss the FACC are GRANTED WITHOUT LEAVE TO AMEND as to all claims.

II.

STATEMENT OF FACTS

A. Overview

This is a federal securities case purportedly brought on behalf of all persons who purchased publicly traded securities of Wet Seal between November 20, 2003 and August 19, 2004 (the “Class Period”). (FACC ¶ 1.) Wet Seal, certain of its officers and directors, and, La Senza, a major shareholder, allegedly issued false and misleading financial reports and statements during the Class Period. {Id. ¶ 2.) The FACC sets forth three categories of allegedly false statements: (1) press releases announcing financial results, including monthly and quarterly sales and revenue information, and SEC filings, which allegedly contained financial information that violated GAAP; (2) statements of optimism that Wet Seal’s consistently diminishing sales trends would be reversed if its 2004 back-to-school line were successful, and that Defendants were confident about Wet Seal and the turnaround; and (3) allegedly false statements by La. Senza officers reassuring the public that it did not sell its Wet Seal stock because of any material non-public information.

B. The Turnaround Plan and Alleged Motive for Fraud

After enjoying considerable success through mid-2002, Wet Seal’s business had declined dramatically by the beginning of the Class Period. (Id. ¶¶ 25-31.) Wet Seal’s stock price fell from $37 per share in early 2002 to $10 per share in November 2003. (Historical Prices for Wet Seal (Ex. 28).) Additionally, Plaintiffs contend that by February 2003, eight months prior to the start of the Class Period, Wet Seal needed to close at least 50 underperform-ing stores and to record, under GAAP, a loss for tens of millions of dollars in impaired store assets. Defendant Irving Teitelbaum, then the CEO of Wet Seal and Chairman and CEO of La Senza, was allegedly informed of the need to close these stores by a “director level” employee in Wet Seal’s real estate department, which monitored store profitability. In addition, by November 2003 Wet Seal had experienced over 20 consecutive months and five consecutive quarters of losses and still needed to close at least 50 stores. (FACC ¶ 2.) Moreover, given a cash shortage and a new credit line that was set to expire, Defendants needed to extend Wet Seal’s credit line and obtain additional cash. (Id.)

In the second half of 2003, though, Wet Seal began to implement a turnaround program intended to return the company to profitability. (2003 Form 10-K at 3-5, 11-12 (Ex. 2).) As part of its turnaround strategy, Wet Seal hired new management; for instance, Peter Whitford was hired as President/CEO for Wet Seal in June 2003, Allan Haims was brought in as President of the Wet Seal division in August 2003, and Victor Alfaro, a famous fashion designer, was retained as Senior Vice President/Creative Director for the Wet Seal division. (8/20/03 Press Release (Ex. 6); FACC ¶ 29.)

The 2004 back-to-school line was the centerpiece of Wet Seal’s turnaround strategy, as Whitford stated that “[w]e look forward to introducing some promising new merchandising strategies — the full effects of which are expected to materialize in our back-to-school and fall lines.” (FACC ¶ 44.) Whitford also stated that Alfaro would “develop a fresh new look for next year’s [2004] spring and back-to-school” lines. (Id.)

C. Alleged Deception about Wet Seal’s Progress and the Back-to-School Line

In late 2003, Whitford represented that Wet Seal stores were “continuing to gain ground ... putting us on track to meet our sales estimates.” (Id. ¶ 44(c).) He also indicated that Victor Alfaro “is an employee of Wet Seal. His time is 100 percent with Wet Seal.” (Id. ¶ 44(f).) Af ter previewing the back-to-school line in February 2004, Defendant Whitford stated that he believed the new designs were “fresh,” “relevant,” and “unique to Wet Seal.” (Id. 44(g).) In March 2004, Whit-ford stated that Wet Seal was “on track to deliver improved financial performance in the fall, in line with our turnaround plan.” (Id. ¶ 44(c).)

However, Plaintiffs contend that the 2004 back-to-school fine, which Plaintiffs characterize as disastrous, contradicted Wet Seal’s public assurances about its turnaround plan. (Id. ¶¶ 44-51.) Infighting between Haims and Alfaro and prolonged absences by Alfaro allegedly caused Wet Seal to resurrect an old and failed line of clothing from Zutopia — a division of Wet Seal geared towards a younger age group — for its 2004 back-to-school line. Moreover, although Wet Seal previewed its back-to-school line for analysts on June 8, 2004 and received at least some positive feedback (Exs. 18, 19, 20, 21, 22), Wet Seal ordered only 65% of the inventory it needed to meet its projected sales for the back-to-school line, in purported acknowledgment that the line would not be a success. (FACC ¶¶ 45(d), 45-51.)

Moreover, because Wet Seal purchased half of the line on the open market, in addition to using Zutopia’s designs, Plaintiffs allege that the line lacked a cohesive look. Therefore, Plaintiffs contend that the back-to-school line “flopped” and its failure was confirmed by Defendants, who no later than June 2004 sold off portions of its line to “jobbers,” a term for merchants who buy overruns from retailers and then sell them at discounted prices. (Id. ¶¶ 45, 53-54.)

Nonetheless, purportedly in support of an illusion that Wet Seal was progressing towards a successful turnaround and in the course of reporting false financial results in violation of GAAP, Defendants made comments such as Defendant Whitford’s June 8, 2004, statement that “I am pleased to report that we are on plan to achieve that turnaround.” (Id. ¶ 44(k).) In addition, Douglas Felderman, who became CFO in April 2004, and Whitford signed Wet Seal’s June 10, 2004 Form 10-Q that again failed to reflect the allegedly necessary writedown of Wet Seal’s impaired assets. Plaintiffs argue that by reporting the allegedly required impairment charges, Defendants would have created formidable obstacles to securing the new credit line and a potential equity investment to raise the cash Wet Seal needed. (Id. ¶¶ 3, 36-41.) Therefore, Defendants allegedly worked to “maintain[] the illusion” of a turnaround, of which the 2004 back-to-school line was the centerpiece, until after Wet Seal secured a new credit line and additional cash from equity sales, and until after shareholder La Senza sold 100% of its Wet Seal shares. (Id. ¶¶ 4-5, 24.)

According to Plaintiffs, the scheme succeeded. In part based on the allegedly inflated asset valuation, Wet Seal secured a $50 million credit facility on June 1, 2004, which replaced a previous credit facility that was due to expire at the end of that month. (Id. ¶¶34, 65-74.) On June 30, 2004, Wet Seal also concluded a private equity placement netting $27.2 million. (Id. ¶¶ 74.)

D. Insider Sales

Allegedly continuing with the fraud, on July 7, 2004 Haims claimed that positive reaction to the back-to-school line had him “highly confident” about the upcoming season. (Id. ¶ 55(l).) Moreover, in a press release the next day, Whitford stated that “[w]e remain confident that the new assortment ... will deliver a better operating performance in the second half of the year.” (Id. ¶ 44(m).) Based on those allegedly false statements, analysts upgraded their ratings of Wet Seat. (Id. ¶ 46.)

Plaintiffs allege that while possessing material, nonpublic information, such as (1) the need to close 50 underperforming stores (id. ¶ 26), (2) the fact that the Alfaro back-to-school line was simply an assemblage of Zutopia and open-market designs, (id. ¶ 50), (3) the fact that portions of the line had “flopped” and already been sold to jobbers in June 2004, (id. ¶ 54), and (4) adverse daily sales reports (id. ¶ 80), Teitelbaum and Gross, Secretary of Wet Seal, worked to extricate La Senza — of which Teitelbaum and Gross were both also officers and directors — from Wet Seal by selling 100% of La Senza’s 10% equity possession in Wet Seal. Indeed, La Senza sold its 3.1 million shares for proceeds of almost $15.8 million between July 13 and 19, 2004. (Id. ¶ 75.)

In the midst of La Senza’s selloff, Teitel-baum allegedly lied to the market in saying that the sales were “not a vote of no confidence” in Wet Seal, and La Senza’s CEO Anna Palestini claimed that La Senza decided to sell its Wet Seal shares because “Wet Seal is not part of our strategy,” because La Senza was working to become a “pure-play” lingerie retailer and Wet Seal was not a lingerie marketer. (Id. ¶ 83.) Plaintiffs maintain that these statements were designed to hide La Senza’s true motive to abandon Wet Seal before the announcement of material adverse news that would greatly diminish the trading price of Wet Seal common stock. They also allege that La Senza had previously represented that it had already become a “pure play” lingerie retailer, which suggested that its ownership interest in Wet Seal was not inconsistent with that posture, and also that it continued to hold assets in other businesses that were “far removed” from women’s apparel. (Id. ¶¶ 78, 82.)

E. The Adverse Disclosures

On August 5, 2004, Wet Seal disclosed its poor sales performance for the four weeks ending July 31, 2004, and Wet Seal’s shares closed at $3.00 per share, a one-day 30% drop. (Id. ¶ 57.) On August 9, 2004, Wet Seal disclosed that Alfaro had left the company and the stock fell 28%. (Id. ¶¶ 58-59.) In six days, Wet Seal shares lost 61% of their value on volume of 23 million shares. (Id. ¶ 59.) Also on August 9, 2004, Haims, allegedly lying, said that “[w]e believe that our new Fall merchandise is both fashion forward and unique and is receiving positive feedback from our customers.” (Id. ¶ 44(n).)

On August 19, 2004, Wet Seal announced to the market a net loss from continuing operations of $3.20 per share for the quarter ending July 31, 2004. (Id. ¶ 60.) Wet Seal explained the loss by stating that in light of disappointing sales results in the initial back-to-school season and recent financial performance, “management believes it is unlikely that the company writ recover or realize the carrying value of [certain long-lived] assets” and that “[a]s a result, the company ha[d] taken a non-cash charge totaling $75.5 million.” (Id.; 8/19/04 Press Release (Ex. 16).) Wet Seal’s shares then fell to $.85 per share on August 20, 2004. (FACC ¶ 6.) The same day, the Orange County Register reported Defendant Whitford’s statement that “[t]he business has been in decline for such a long period of time that Wet Seal has lost its customer base.” (Id. ¶ 62.)

Plaintiffs’ claims are founded on the idea that Wet Seal had lost — and knew it had irretrievably lost — its customer base since the beginning of the Class Period, and that its claims otherwise were merely a charade to shift some of the fallout to unsuspecting investors. (Id.)

Ill

DISCUSSION

A. The Legal Standard for Averments of Securities Fraud

Unlike most pleadings, the PSLRA imposes a heightened standard for claims of securities fraud. Fischer v. Vantive Corp (In re Vantive Corp. Secs. Litig.), 283 F.3d 1079, 1084-85 (9th Cir.2002) (“Vantive ”); 15 U.S.C. § 78u-4(b). “The purpose of this heightened pleading requirement was generally to eliminate abusive securities litigation and particularly to put an end to the practice of pleading ‘fraud by hindsight.’ ” Id. (citation omitted). The statute provides:

15 U.S.C. § 78u-4(b)(l); accord Vantive, 283 F.3d at 1085 , In re Syncor Int’l Corp. Secs. Litig., 327 F. Supp 2d 1149, 1156 (C.D.Cal.2004). Thus, specific false statements must be pled with particularity. This means that “a plaintiff must provide a list of all relevant circumstances in great detail.” Janas v. McCracken (In re Silicon Graphics Sec. Litig.), 183 F.3d 970, 984 (9th Cir.1999) (“Silicon Graphics”) (emphasis added).

Further, the complaint must “state with particularity facts giving rise to a strong inference that the defendant acted with the required state of mind.” 15 U.S.C. § 78u-4(b)(2) (emphasis added). In other words, a complaint may properly be rejected if it fails to “allege contemporaneous facts in sufficient detail and in a manner that would create a strong inference that the alleged adverse facts were known at the time of the challenged statements.” Vantive, 283 F.3d at 1085 (citing Ronconi v. Larkin, 253 F.3d 423, 435 (9th Cir.2001)); see also Sparling v. Daou (In re Daou Sys.), 411 F.3d 1006, 1015 (9th Cir.2005) (“Daou ”).

The requirement of a “strong” inference of scienter means that “the court must consider all reasonable inferences to be drawn from the allegations, including inferences unfavorable to the plaintiffs.” Gompper v. VISX, Inc., 298 F.3d 893, 897 (9th Cir.2002) (emphasis in original); accord, e.g., Emplrs. Teamsters Local Nos. 175 & 505 Pension Trust Fund v. Clorox Co., 353 F.3d 1125, 1134 (9th Cir.2004) (“Clorox”). Indeed, the Supreme Court has recently emphasized that “[t]he strength of an inference cannot be decided in a vacuum.” Tellabs, Inc. v. Makor Issues & Rights, Ltd., — U.S.-,-, 127 S.Ct. 2499, 2510 , 168 L.Ed.2d 179 (2007). Accordingly, under the PSLRA, “[a] complaint will survive ... only if a reasonable person would deem the inference of scienter cogent and at least as compelling as any opposing inference one could draw from the facts alleged.” (Id.)

In addition, although the Court considers the allegations in the complaint “as a whole” in assessing the required strong inference, Livid Holdings Ltd., 416 F.3d at 948; No. 8J( Employer-Teamster Joint Council Pension Trust Fund v. Am. W. Holding Corp., 320 F.3d 920, 932 (9th Cir.2003) (“America West”). Nevius v. Read-Rite Corp. (In re Read-Rite Corp. Secs. Litig.), 335 F.3d 843, 846 (9th Cir. 2003)(“Read-Rite”), the Court must also analyze scienter separately for each alleged misrepresentation and each defendant. The two Circuit courts to address the issue and several courts in the Ninth Circuit — including this Court in ruling on the previous motions to dismiss- — -have accepted that prior case law allowing group pleading “did not survive the PSLRA. As such, the individual defendants cannot be liable for the false statements found in the complaint on a group-pleading theory.” Syncor, 327 F.Supp.2d at 1172 (emphasis added) (Baird, J.); accord South-land Sec. Corp. v. INSpire Ins. Solutions Inc., 365 F.3d 353 , 364-65 (5th Cir.2004): Makor Issues & Rights, Ltd. v. Tellabs, Inc., 437 F.3d 588, 602-03 (7th Cir.2006) (citing Southland) In re Lockheed Martin Corp. Secs. Litig., 272 F.Supp.2d 928, 936 (CD.Cal.2002) (Pfaelzer, J.).

In addition, plaintiffs cannot allege “intent” in general terms or simply “motive and opportunity” or “recklessness,” but instead must “plead, at a minimum, particular facts giving rise to a strong inference of deliberate or conscious recklessness.” Silicon Graphics, 183 F.3d at 979 ; Livid Holdings Ltd., 416 F.3d at 948. “Thus the complaint must allege that the defendant made false or misleading statements either intentionally or with deliberate recklessness or, if the challenged representation is a forward looking statement, with ‘actual knowledge ... that the statement was false or misleading.’ ” Vantive, 283 F.3d at 1085 (citing 15 U.S.C. § 78u-5(c)(1)(B)(i)) (alteration in Vantive).

B. Preliminary Considerations: The Scope of the Record

1. The Legal Standard

Defendants submit a variety of exhibits in support of their motions to dismiss, and properly request that the Court take judicial notice of all of them. As one court has summarized the applicable standard:

Syncor, 327 F.Supp.2d at 1156 (citations omitted, emphases added). As well as SEC filings, the Court may also take judicial notice of other matters of public record such as press releases, analyst reports, news articles, and conference call transcripts in cases such as this, where they are relied upon by the complaint. See, e.g., In re Copper Mountain Secs. Litig., 311 F.Supp.2d 857, 863-64 (N.D.Cal.2004) (“Copper Mountain”); see also In re Homestore.com. Inc. Secs. Litig., 347 F.Supp.2d 814, 817 (C.D.Cal.2004) (“Home-store”); In re Guess?, Inc. Secs. Litig., 174 F.Supp.2d 1067, 1068 (C.D.Cal.2001) (“Guess? ”).

Such documents as analyst reports, however, may only be considered “when they are submitted to establish ‘whether and when certain information was provided to the market’ not the truth of the matters asserted in the reports.” See In re Infonet Servs. Corp. Secs. Litig., 310 F.Supp.2d 1106, 1116 (C.D.Cal.2003) (“Infonet”) (quoting In re PetSmart, Inc. Secs. Litig., 61 F.Supp.2d 982 , 987 n. 1 (D.Ariz.1999) (“PetSmart ”)). However, courts regularly accept that facts in such documents may properly be considered substantively, where plaintiffs rely on the same documents and they are central to the allegations of intent to defraud. See PetSmart, 61 F.Supp.2d at 987 n. 1; Infonet, 310 F.Supp.2d at 1116 .

In addition, on a motion to dismiss securities fraud claims, “the court may consider the full text of the relevant documents to determine whether the plaintiffs have alleged material misrepresentations or omissions,” without converting the motion to a motion for summary judgment. Infonet, 310 F.Supp.2d at 1113 (citing In re Stac Elecs. Secs. Litig., 89 F.3d 1399 , 1405 n. 4 (9th Cir.1996) (“Stac Electronics”)). At least where plaintiffs do not dispute the authenticity of certain reports, the Ninth Circuit has reasoned:

Silicon Graphics, 183 F.3d at 986 ; see also Infonet, 310 F.Supp.2d at 1116 n. 10. In the same vein:

Wietschner v. Monterey Pasta Co., 294 F.Supp.2d 1102, 1109 (N.D.Cal.2003) (citing Parrino v. FHP, Inc., 146 F.3d 699, 706 (9th Cir.1998)) (taking judicial notice of SEC forms and press releases that were “clearly, if indirectly, referenced in the Complaint as integral to the stock sale allegations made in the Complaint.”).

2. Plaintiffs’ Motion to Strike

Although Plaintiffs do not challenge most of Defendants’ submissions, they move to strike certain exhibits and references in the briefs thereto, as follows:

Plaintiffs accuse Defendants of improperly referring to matters that are not incorporated into the FACC and therefore are not properly considered on a motion to dismiss. Plaintiffs request that if the Court chooses to consider these exhibits, that the motion be converted into one for summary judgment and Plaintiffs be allowed to take discovery pursuant to Fed.R.Civ.P. 56(f).

Plaintiffs’ contentions lack merit. First, the Court may properly take judicial notice of the SEC filings as public records of undisputed authenticity. See, e.g., MGIC Indent. Corp. v. Weisman, 803 F.2d 500, 504 (9th Cir.1986); see also In re Gupta Corp. Secs. Litig., 900 F.Supp. 1217, 1228 (N.D.Cal.1994) (“Gupta Corp.”); Plevy, 38 F.Supp.2d at 821 (taking judicial notice of SEC filings, even those “not specifically mentioned” in the complaint).

Moreover, to the extent that Defendants submit documents that were filed publicly pursuant to the laws of Canada, (see Longo Deck, Exs. A, B, G, & T), the documents are analogous and judicially noticeable in the same manner as the SEC documents. In ruling on a motion to dismiss under the PSLRA, “the court may take judicial notice of information that was publicly available to reasonable investors at the time the defendant made the allegedly false statements.” Copper Mountain, 311 F.Supp.2d at 864 (citation omitted). Plaintiffs base their objection to the Canadian filings on the Supreme Court’s accep tance of the “general principle that foreign law is to be proved as a fact.” Black Diamond S.S. Corp. v. Robert Stewart & Sons, 336 U.S. 386, 397 , 69 S.Ct. 622 , 93 L.Ed. 754 (1949). However, Defendants are not calling into question an issue of foreign law, but are instead referring to publicly available documents, and thus Plaintiffs’ distinction between domestic and Canadian filings is unpersuasive.

Moreover, several of the documents that Plaintiffs challenge were referred to by Plaintiffs in their FACC or opposing papers, or were submitted previously by Defendants in support of their motions to dismiss the CAC and were not objected to. (Ex. 9 [Press Release], Exs. 18-22 [Analyst Reports], Ex. 29 [SEC filing], & Exs. M, T [La Senza filings].) These documents are therefore properly subject to judicial notice now for this additional reason. See, e.g., Copper Mountain, 311 F.Supp.2d at 864 (“As it is a record in the court’s own file, it is the proper subject of judicial notice.”). And even if objection to these documents had not been waived, Defendants submit them for the availability of information to the market (such as with respect to the quality of the back-to-school line), rather than for the truth of any matter. These documents are therefore likewise subject to judicial notice as matters of public record and unquestioned authenticity.

Finally, with respect to press releases submitted as Exhibits K and L to the Longo declaration, La Senza Defendants disagree with Plaintiffs’ assertion that these documents are “not referred to or relied upon in the FAC[C]” by noting the explicit allegation that “[n]owhere in the 2003 annual report or in any other public statement prior to La Senza’s sale of its Wet Seal stock did La Senza, Teitelbaum or Gross suggest that La Senza’s investment in Wet Seal is inconsistent with La Senza’s long-term strategy.” (FACC ¶ 82 (emphasis added).) In essence, then, the FACC refers to the universe of La Senza’s public statements, of which Exhibits K and L are a part. The Ninth Circuit has accepted that “if a plaintiffs claims are predicated upon a document, the defendant may attach the document to his Rule 12(b)(6) motion, even if the plaintiffs complaint does not explicitly refer to it.” Parrino, 146 F.3d at 706 (emphasis added); see also Syncor, 327 F.Supp.2d at 1156; Copper Mountain, 311 F.Supp.2d at 864 . This law is applicable here, and means the press releases are properly part of the record.

For all these reasons, Defendants’ requests for judicial notice are GRANTED, and Plaintiffs’ motion to strike is DENIED, as is the request to convert the motion into one for summary judgment.

C. Claims Against All Defendants Pursuant to Section 10(b) and Rule 10b-5

To state a violation of Section 10(b) and Rule 10b-5, see 15 U.S.C. § 78j(b), 17 C.F.R. § 240 .10b-5, a plaintiff must allege: (1) a misrepresentation or omission; (2) of material fact; (3) made with scienter; (4) upon which plaintiffs relied; (5) in connection with the purchase or sale of securities; and (6) proximately resulting in injury to the plaintiffs. “[A] fact is material if there is a substantial likelihood that a reasonable investor would consider it important in his or her decision making.” In re Immune Response Secs. Litig., 375 F.Supp.2d 983, 1020 (S.D.Cal.2005) (quoting America West, 320 F.3d at 934 (internal citations omitted)).

Here, Plaintiffs essentially claim three categories of misrepresentation give rise to liability under Section 10(b) and Rule 10b-5. First, they contend Wet Seal’s financial statements from November 20, 2003 to August 19, 2004 were rendered misleading by improper accounting practices, and therefore that the statements amounted to actionable misrepresentations attributable to Wet Seal and the officers that signed the statements (Whitford, Deckop, Gross, Felderman, and Teitelbaum). Second, they claim Deckop, Halms, and Whitford (“the Officer Defendants”), and therefore Wet Seal, made false statements about the success of the turn-around plan, and specifically the success of the 2004 back-to-school line. Third, Plaintiffs allege Teitel-baum and La Senza CFO Anna Palestini lied to the market in their public explanations for La Senza’s sale of its Wet Seat stock. As discussed below, however, Plaintiffs fail adequately to plead that any of these purported misrepresentations were actionable.

1. Plaintiffs’ GAAP Allegations Fail

The first category of purported misrepresentation arises from alleged accounting improprieties, which Plaintiffs contend made Wet Seal’s financial statements materially false. However, Plaintiffs fail adequately to allege the accounting violations in the first instance, and even if they had, they fail adequately to allege that the accounting practices were accompanied by the requisite scienter.

a. Plaintiffs Have Failed Adequately to Allege a Violation of GAAP

Plaintiffs correctly argue that GAAP violations can give rise to Section 10(b) liability. “Financial statements filed with the Commission which are not prepared in accordance with generally accepted accounting principles will be presumed to be misleading or inaccurate, despite footnote or other disclosures, unless the Commission has otherwise provided.” 17 C.F.R. § 210.4 — 01(a)(1); see also Miller v. Pezzani (In re Worlds of Wonder Sec. Litig.), 35 F.3d 1407, 1418 (9th Cir.1994) (“WOW”) (“[A] company that ‘substantially overstates its revenues by reporting consignment transactions as sales ... makes false or misleading statements of material fact.’ ” (citations omitted and alteration in original)).

Here, Plaintiffs point to the $75 million impairment charge that Wet Seal eventually took on August 19, 2004, and contend GAAP required Wet Seal to take that charge as early as November 1, 2003. As a result of the delay, the FACC alleges that Wet Seal’s financial statements and announcements of quarterly results in the period from November 20, 2003 to August 19, 2004 were false. (Id. ¶35.) Such “false statements” — through signatures on Wet Seal filings — were allegedly made by Defendants Whitford, Deckop, Felderman, Teitelbaum, and Gross (though not Haims). Indeed, this is the only kind of false statement attributed to Felderman and Gross.

In support of the GAAP claims, Plaintiffs reiterate many allegations the Court deemed insufficient in rejecting the CAC. They also add that (1) many of the stores were “run down,” and (2) Wet Seal needed to close 50 underperforming stores, but refused to do so. Plaintiffs make no attempt to elaborate on the allegation of “run down” stores, and provide only slightly more detail as to the need to close stores. They allege that a director-level employee in Wet Seal’s real estate department, which evaluated profitability of Wet Seal stores, told then-CEO Irving Teitel-baum in February 2003, which was before the Class Period, that Wet Seal needed to close 50 underperforming stores, and explained how these stores were draining profitability. (FACC ¶¶ 96-98.) Ironically, Plaintiffs do not recount the reasons for the profitability drain in the FACC; they merely allege that the real estate director told Teitelbaum the reasons, but without specifying what those reasons were. In any event, the profitability drain was purportedly “confirmed” (though the FACC does not indicate to whom) by a post-Class Period analysis that indicated approximately 90% of Wet Seal’s losses were attributed to 10%, or approximately 50, of Wet Seal’s stores. (Id. ¶ 97.)

But the FACC does not connect up the underperforming stores with the alleged GAAP violation. First, Plaintiffs simply contend that Statement of Financial Accounting Standards (“SFAS”) No. 144 required that Wet Seal determine whether its long-lived assets were impaired, since indications of possible impairment existed. (Pis.’ Opp. to Wet Seal Mot. at 6; see SFAS No. 144; FACC ¶¶ 8, 37.) Although Plaintiffs are correct that SFAS No. 144, paragraph 8 describes the circumstances when a long-lived asset should be tested for recoverability (Neville Deck, Ex. 7), the standard does not provide that the need to test equates to an obligation to write down. Moreover, citation to SFAS No. 144 does not further Plaintiffs’ case because the FACC includes no allegations that this testing was not done, and a 10-K indicates that it was done. (Ex. 2 at F-8.) Thus, nothing in the discussion of SFAS No. 144 suggests that Wet Seal violated GAAP by waiting to August 2004 to write down certain of its assets.

In short, whether or not GAPP requires that charges be taken under specified circumstances, Plaintiffs have not established that those circumstances were present pri- or to August 2004. Thus, for example, although Plaintiffs allege Teitelbaum was told of a need to close stores, they fail to include any underlying reasons for this advice, without which they have not shown a GAAP violation. Similarly, Plaintiffs fail to allege any facts supporting the reliability of the post-Class Period report that purportedly confirmed the existence of 50 underperforming stores' — such as who prepared it, the source of its information, or the stores to which it referred. The omission of these details renders essentially meaningless the allegation regarding the existence of such a report. See Silicon Graphics, 183 F.3d at 985 (“We would expect that a proper complaint which purports to rely on the existence of internal reports would contain at least some specifics from those reports as well as such facts as may indicate their reliability.”).

Equally unavailing is Plaintiffs’ contention that given Wet Seal’s cumulative losses, GAAP required that a loss reserve be recorded for deferred tax assets. They cite to SFAS No. 109, “Accounting for Income Taxes,” which provides that “[Forming a conclusion that a valuation allowance is not needed is difficult if there is negative evidence such as cumulative losses in recent years.” (Nagler Dec!., Ex. 8 [SFAS No. 109] (emphasis added); see Pis.’ Opp. to Wet Seal Mot. at 6; FACC ¶¶ 3841.) However, this does not mean that an earlier recording was required, and Plaintiffs do not allege any facts showing that the conclusion or testing was improperly made or done. Because SFAS No. 144 also notes that “significant judgment is required in developing estimates of future cash flows” to test a long-lived asset for recoverability (SFAS No. 144, ¶819; see also id. ¶622), that Wet Seal cash flow estimates proved in hindsight to be too optimistic does not mean that the failure to take an impairment charge earlier was a violation of GAAP.

Further, the FACC contains no facts showing that Wet Seal’s estimates of income from the assets in question — i.e., the underperforming stores — were less than their carrying value, or that Wet Seal’s estimates were unfounded. Plaintiffs attempt to cure this defect by pointing to allegations that “by November 2003, Wet Seal had lost its customer base, suffered 20 straight months of declining store sales and had five straight quarters of significant losses.” (Pis.’ Opp. to Wet Seal Mot. at 6 (citing FACC ¶¶ 2, 31).) They add that Wet Seal had internal reports showing the financial drain from 50 underper-forming stores. (Pis.’ Opp. to Wet Seal Mot. at 6 (citing FACC ¶¶ 33, 96-98).) Even in them opposing papers, therefore, Plaintiffs cannot state the necessary facts. They simply reiterate: “Faced with the decision to reveal a true financial picture, threatening its needed financing, Wet Seal elected to delay taking the required charges and instead misled investors about the turnaround of its business.” (Pis.’ Opp. to Wet Seal Mot. at 6 (citing FACC ¶ 33).) This conclusory allegation falls well short of the particularity required by the PSLRA. In short, Plaintiffs simply do not provide enough information about the allegedly underperforming stores — even in light of their other allegations of Wet Seal’s weakened position — to lead reasonably to the inference that GAAP was violated.

Not surprisingly, other courts have rejected claims similar to those presented here. DiLeo v. Ernst & Young, 901 F.2d 624, 627 (7th Cir.1990)(dismissing claim that an alleged delay in 'writing down a loan violated GAAP); In re ICN Pharms, Inc., 299 F.Supp.2d 1055, 1065 (C.D.Cal. 2004) (“ICN”) (“even a delinquent write-down of the impaired assets, without anything more, does not state a claim of securities fraud, stating at best a bad business decision ” (emphasis added)); Wenger v. Lumisys, Inc., 2 F.Supp.2d 1231, 1245 (N.D.Cal.1998) (“[disclosure of accurate historical data does not become misleading even if less favorable results might be predictable by the company in the future”); see also Santa Fe Indus., Inc. v. Green, 430 U.S. 462, 477 , 97 S.Ct. 1292 , 51 L.Ed.2d 480 (1977) (stating that not all instances of “corporate mismanagement” fall within the purview of Section 10(b)). Based on this authority, and the defects noted above, the Court concludes that Plaintiffs have failed adequately to plead a falsity in the form of a GAAP violation.

b. Even if Plaintiffs Had Adequately Alleged GAAP Violations, Plaintiffs Have Failed Adequately to Allege Scienter as to GAAP

Moreover, even if the FACC had alleged falsity in the form of a GAAP violation, it would nonetheless fail for lack of scienter. While it is true that “[violations of GAAP standards can also provide evidence of scienter,” Daou, 397 F.3d at 712,

DSAM Global Value Fund v. Altris Software, Inc., 288 F.3d 385, 390 (9th Cir.2002) (citation omitted): see also In re U.S. Aggregates, Inc. Secs. Litig., 235 F.Supp.2d 1063, 1073 (N.D.Cal.2002) {“U.SAggre-gates ”) (referring to DSAM for the proposition that “even an obvious failure to follow GAAP does not [without more] give rise to an inference of scienter”). Indeed, even deliberate GAAP violations do not by themselves establish scienter. In re Nuko Info. Sys., Inc. Secs. Litig., 199 F.R.D. 338, 344 (N.D.Cal.2000) (citing WOW, 35 F.3d 1407 , 1426 (9th Cir.1994); Hockey v. Medhekar, 30 F.Supp.2d 1209, 1224 (N.D.Cal.1998)).

Here, Plaintiffs fail adequately to plead facts giving rise to the requisite strong inference of scienter because: (1) they do not allege that any individual Defendant knew or was reckless in disregard of the GAAP violations; and (2) they attribute fraudulent motives to Defendants that are at best implausible.

i. The FACC Does Not Adequately Allege Individual Knowledge or Reckless Disregard of GAAP Violations

The FACC’s first defect is that it, like the CAC, lacks any allegation that individual officers knew that Wet Seal’s financial reports or statements were false or misleading because the charges to earnings needed to be taken earlier, or that they were deliberately reckless in connection with the same. This defect alone is fatal to the GAAP claims, because to adequately allege that Wet Seal’s financial statements were fraudulent, Plaintiffs were required to provide details concerning the individual defendants’ roles in the alleged accounting fraud. See In re Pac. Gateway Exch., Inc. Sec. Litig., 169 F.Supp.2d 1160, 1167 (N.D.Cal.2001). Therefore,

ICN, 299 F.Supp.2d at 1065 (emphasis added); cf. Daou, 411 F.3d at 1018, 1023 (finding a pleading sufficient where plaintiffs referred to specific evidence that the defendants knew the financials were based on fraudulent accounting and “personally directed” violations of stated accounting policy and GAAP (emphasis added)); In re McKesson HBOC Secs. Litig., 126 F.Supp.2d 1248, 1272-1273, 1275 (N.D.Cal. 2000) (“McKesson ”) (finding scienter where a defendant “allegedly encouraged improper recognition of contingent, consignment, and fictitious sales, and he resisted ... initial attempts to regularize accounting procedures”). To the contrary, Plaintiffs have not alleged anything about individual officers’ involvement in the alleged improper accounting. {See Officers’ Reply at 7.)

Nonetheless, Plaintiffs contend they establish scienter because certain issues are of such importance to a company that it would be “patently incredible” to argue that high-level executives did not know about them. While the sheer importance of such issues may sometimes give rise to a strong inference of scienter, see, e.g., America West, 320 F.3d at 943 n. 21; see also In re Northpoint Commc’ns Group, Inc., Secs. Litig. & Consol. Cases, 221 F.Supp.2d 1090, 1104-05 (N.D.Cal.2002) (“Northpoint ”). Plaintiffs have not established that the need to take the accounting charge was one of them. Thus, the failure to allege individual culpability remains fatal.

ii. Plaintiffs’ Allegations of Motives to Defraud are Unavailing

Similarly insufficient are Plaintiffs’ allegations as to potential motives to defraud with improper accounting practices. Plaintiffs’ main contention as to motive is that Defendants delayed taking the impairment charge so as to appear more attractive to lenders (from whom they needed to secure a $50 million line of credit) and also to investors (from whom they needed to secure a major private equity placement). (FACC ¶¶ 34, 65-74.) They also allege that Defendant Whitford delayed taking the charge so as to increase the possibility that he would earn a bonus in 2004. However, a variety of facts in the record undercut these theories and make it more plausible that the delay in taking the charge was simply the result of optimism that the 2004 back-to-school line would spark a meaningful turnaround.

(a). Wet Seal’s Disclosures Make It Unlikely Defendants Would Have Delayed Closing Stores to Trick Lenders or Investors

First, Defendants’ purported motive of fooling lenders or private equity investors by delaying store closures is sharply undercut by Wet Seal’s actual practices, which involved detailed disclosures of the risks associated with underperforming stores. For example, Wet Seal announced the closure of 70 stores (from the Wet Seal division and others) at the beginning of the Class Period and before it obtained the fínancing which Plaintiffs contend motivated the “refusal” to close stores. (See 12/4/03 Conference Call Tr. at 3 (Ex. 23) (announcing closure of 16 Wet Seal and Arden 6. stores in 4Q 2003 and 23 Wet Seal and Arden B stores in 2004); 1/7/04 Press Release (Ex. 9) (announcing closure of 31 Zutopia stores by end of IQ 2004 or early 2Q 2004); see also Ex. 5.) Wet Seal also plainly warned that closing stores would require it to “write down the carrying value of these impaired assets to realizable value, a non-cash event which would negatively impact our earnings and earnings per share.” (2003 Form 10-K Ex. 99.1 at 2 (Ex. 2).)

Additionally, the SEC filings referenced in the FACC reflect that Wet Seal in fact considered whether charges were required on a quarterly basis, and warned about possible charges to earnings if Wet Seal’s back-to-school season were not successful. For instance, the 12/15/03 10-Q described the importance of the back-to-school season, explained the risks associated with ongoing operating losses, noted the decline in comparable store sales, (3Q 2003 Form 10-Q at 11, 35, 36, 40 (Ex. 4); id., Ex. 99.1 at 2), and stated:

(3Q 2003 Form 10-Q at 37 (Ex. 4); see also 11/20/03 Press Release (Ex. 7); 3/18/04 Press Release (Ex. 11).) The 3/30/04 and 6/10/04 SEC filings contained similar and more extensive disclosures and warnings. (2003 Form 10-K at 5-7, 11,13, F-8, F-9 (Ex. 2); id., Ex. 99.1 at 1, 2; IQ 2004 Form 10-Q at 8,15-16, 25, 26 (Ex. 5); id., Ex. 99.1 at 1, 4.) As another example, for IQ 2004 (ending May 1, 2004), Wet Seal again reported a loss in its share value and reported the continuing decline in its comparable store sales, warning specifically that it might be required to write down certain assets if losses continued. (IQ 2004 Form 10-Q at 8-9,17-18 (Ex. 5).) Wet Seal also even warned its investors about the possibility of bankruptcy. (IQ 2004 Form 10-Q Exhibit 99.1 at 1 (Ex. 5).)

Thus, Wet Seal repeatedly disclosed the risks involved and the possibility that the hoped-for turnaround would never materialize. In addition, Wet Seal expressly warned about the possibility of an impairment charge if the back-to-school season did not succeed. As the Ninth Circuit reasoned in an analogous circumstance, the “detailed risk disclosure ... negates an inference of scienter.” WOW, 35 F.3d at 1425 .

(b). Plaintiffs Fail to Demonstrate that Whitford Would Have Delayed the Write-off to Increase His Bonus

In addition to Wet Seal’s desire to raise capital and maintain its line of credit. Plaintiffs allege that Defendant Whitford had a motive to delay the charges to improve his prospects for a bonus based on Wet Seal’s earnings per share. But Whit-ford argues persuasively that because he did not receive a bonus for FY 2003 ending January 31, 2004, knowingly deferring a needed impairment charge beyond that date would have virtually ensured that he would also not receive a bonus for FY 2004, so he would have in fact been motivated to take it earlier. Thus, because Plaintiffs have not alleged facts that would square their motive theory with economic reality, they do not adequately allege fraudulent intent as to Whitford. E.g., Kalnit v. Eichler, 264 F.3d 131, 140-41 (2d Cir.2001).

iii. The Most Reasonable Inference Derived from Defendants’ Statements Is Cautious Optimism, Not Fraud

The defects in Plaintiffs’ pleadings set forth above mean that the most reasonable inference from the record is that Defendants simply delayed taking the charge hoping that the 2004 back-to-school line would succeed and thereby reverse Wet Seal’s declining fortunes. Several facts bolster this inference. First, given that the 2004 back-to-school line was released on July 12, 2004 and Wet Seal’s SEC disclosures indicate that the impairment existed as of July 31, 2004 (Doyle Deck, Ex. C at 8), a reasonable inference exists that no impairment was believed to exist at Wet Seal prior to preparation of the quarterly financials for the period ending July 31, 2004, and that when Defendants had time to analyze the early disappointing results of the back-to-school season, the write-downs were quickly taken (on August 19, 2004). In other words, Plaintiffs simply waited until the back-to-school line hit stores, but when it did not catch fire, Plaintiffs acknowledged the reality that Wet Seal would not recover. Notably, Plaintiffs do not foreclose this inference by alleging that, had the back-to-school line been successful, the impairment charge would still have been needed.

In addition, this is not a case where Defendants used fraudulent accounting to portray a failing company as a profitable one. Even accepting Plaintiffs’ allegations as true, Defendants accurately portrayed Wet Seal as what it was — a struggling company seeking to turn itself around in a very competitive market. This also cuts against scienter and in favor of optimism. See PR Diamonds, Inc. v. Chandler, 364 F.3d 671, 686 (6th Cir.2004).

Finally, Wet Seal’s financial statements — except for IQ 2004 — were certified by Deloitte, Wet Seal’s independent auditors. (2003 Form 10K at F-2 (Ex. 2).) Deloitte allowed Wet Seal to use its report prepared for the 2003 Form 10K even after the impairment was announced on August 19, 2004. (Ex. 23.2 to Wet Seal’s Amendment No. 1 to Registration Statement on Form S-3 (Ex. 29).) Although a clean audit opinion does not rule out a finding of scienter, “a clean audit may be considered in determining whether there is scienter.” In re Ramp Networks, Inc. Secs., 201 F.Supp.2d 1051 , 1074 n. 6 (N.D.Cal.2002) (“Ramp ”). Therefore, the Court finds that the Deloitte approval weighs against scienter as well.

ICN, 299 F.Supp.2d at 1065 (citing Guess?, 174 F.Supp.2d at 1078 ) In short, even if Plaintiffs had adequately alleged a violation of GAAP, their failure adequately to plead facts giving rise to a strong inference of scienter for GAAP violations — and in fact the dearth of information on how Wet Seal’s accounting decisions were made defeats Plaintiffs’ Section 10(b) claim on this basis.

2. Plaintiffs Fail Adequately to Allege Any Other Misleading Statements By Deckop, Haims, Whitford, and Wet Seal

In addition to falsity in the form of GAAP violations, Plaintiffs contend Defendants Deckop, Haims, and Whitford (and hence Wet Seal) made a variety of other actionable misrepresentations in their comments to the market, each of which essentially involve optimistic statements about Wet Seal’s turnaround plan and the 2004 back-to-school line.

However, many of the purported misrepresentations are inactionable because they amount merely to corporate puffery and fall within PSLRA’s safe harbor provision barring any claims based on forward-looking statements that are accompanied by meaningful cautionary language. Moreover, as discussed below, even where the alleged statements could constitute actionable statements of fact, Plaintiffs fail to specify any information known to particular corporate officers that was inconsistent with any of the statements attributed to them, and it is unreasonable to infer that the officers acted with fraudulent intent simply because they knew the 2004 back-to-school line was important generally to Wet Seal. Therefore, as with the GAAP allegations, Plaintiffs’ claims in this area fail for lack of an actionable misrepresentation as to many of the statements, and for lack of scienter as to all of them.

a. Many of the Statements to Which Plaintiffs Refer Are Inactionable

The allegedly misleading statements include:

1. Wet Seal on November 20, 2003 issued a press release quoting Whitford as saying, “We are pleased with the continuation of the month-over-month improvement in our sales trends, and are particularly encouraged by the progress we are making in building back to a positive transaction count....” (FACC ¶ 44(a).)

2. Whitford on November 20, 2003 stated that “I am personally very excited about the fashion [Alfaro] has developed ... and am looking forward to showing you the new assortment in the stores next year.” (FACC ¶ 44(b).)

3. Whitford on December 4, 2003 stated that Wet Seal stores were “continuing to gain ground ... putting us on track to meet our sales estimates for December” and emphasizing the “[w]e look forward to finishing out the year by building on the progress we have made thus far and establishing a strong foundation for a more promising year ahead.” (FACC ¶ 44(c).)

4. Whitford on January 8, 2004 assured investors that “the actions ... during the period position us well for the new year,” and added that “[w]e look forward to introducing some promising new merchandising strategies — the full effects of which are expected to materialize in our back-to-school and fall lines.” (FACC ¶ 44(d).)

5. Whitford also assured investors that Wet Seal was “on track to deliver improved financial performance in the fall, in line with our turnaround plan,” adding that “[w]e are beginning to see early signs of improvement in the Wet Seal division.” (FACC ¶¶ 4, 44(e).)

6. Deckop stated on March 18, 2004 that “we are seeing early signs of improvement in both divisions, but in particular for the Wet Seal division.” (FACC ¶ 44(f).)

7. Haims stated in a March 18, 2004 conference call that “[t]he early spring merchandise has performed in line with our expectations, and we are now refreshing the stores with a wider assortment____ [New executives who were announced in January 2004] are working closely with their new in-house design team headed by our Creative Director Victor Alfaro. They are extremely pleased with the energy Victor has brought to the Company and believe he [sic] will be excited as well when you see his collection in the back-to-school period. I know many of you have expressed an interest in previewing this collection, and we are currently working on plans to do that.” (FACC ¶ 44(f); 3/18/04 Conference Call Tr. at 6 (Ex. 24).)

8. Whitford indicated on May 6, 2004 that “the merchandise designs that I have seen are fresh, are relevant and are unique to Wet Seal.... ” (FACC ¶ 44(g).)

9. Whitford stated on May 20, 2004 that “[consistent with our turnaround plan, we are not anticipating a significant change in momentum in our business until the third quarter, when we expect to see the full benefits of our new merchandise assortment and all of our planned marketing initiatives.” (FACC ¶ 44(h).)

10. Haims was quoted in a July 7, 2004 newspaper article as stating that an “early positive reaction” to the new back-to-school line had him “highly confident” about the upcoming back-to-school season. (FACC ¶44(Z).)

11. Whitford stated on July 8, 2004 that “[w]e remain confident that the new assortment is a significant improvement on our prior fashion and will deliver a better operating performance in the second half of the year.” (FACC ¶ 44(m).)

12. Haims stated in an August 9, 2004 press release that “[w]e believe that our new fall merchandise is both fashion-forward and unique and is receiving positive feedback from our customers. We will continue to be aggressive in our promotional activity in order to meet the challenge of bringing her back to our stores.” (FACC ¶ 44(n).)

As discussed below, the statements above are not actionable both because they amount to mere corporate puffery, and also because (with one exception) they were accompanied by significant cautionary language.

i. Men Corporate Puffery

Statements are not actionable if they “are vague and constitute run-of-the-mill corporate optimism on which no reasonable investor would rely.” Copper Mountain, 311 F.Supp.2d at 869 .

Id. at 868 (citation and quotation marks omitted) (emphasis added). The same rule applies to statements that “lack[ ] a standard against which a reasonable" investor could expect them to be pegged.” In re Splash Tech. Holdings Secs. Litig., 160 F.Supp.2d 1059, 1077 (N.D.Cal.2001) (“Splash”) (citations omitted). “Interpretation of the ‘mere puffery’ rule has distinguished cases of ‘definitive positive projections’ from statements projecting ‘excellent results/ a ‘blowout winner’ product, ‘significant sales gains,’ and T0% to 30% growth rate over the next several years.’ ” Id. at 1077 (citation omitted).

Other statements that have been rejected by previous courts on this basis include: (1) “[w]e’re the leader in a rapidly growing market,” “[w]e have the convergence of the health care trends,” and “[w]e have an extremely broad product line,” Wenger, 2 F.Supp.2d at 1245 ; (2) “business couldn’t be better,” “it’s a great time for a company like ours,” and “we already have a sizable lead over our competition,” Gupta Corp., 900 F.Supp. at 1236 ; (3) claims of “industry leading” growth, growth that “positions us beautifully,” “measurable progress,” “continuing improvements,” “accomplishments we have achieved,” expressions of pride in staff, and “outstanding retail results,” In re Cornerstone Propane Partners, L.P. Sec. Litig., 355 F.Supp.2d 1069, 1087 (N.D.Cal.2005) (“Cornerstone ”); and (4) “strong,” “robust” “well positioned,” “solid” and “improved,” Splash, 160 F.Supp.2d at 1077 ; see also In re Calpine Corp. Secs. Litig., 288 F.Supp.2d 1054, 1088 (N.D.Cal.2003)(“CaZpme ”). As one court further explained:

Cornerstone, 355 F.Supp.2d at 1087-88 (citation omitted).

Thus, cases regularly reject as mere puffery language of the type Plaintiffs here cite as fraudulent misrepresentations. Accordingly, the Court holds that the statements quoted above are inactionable as corporate puffery, as well as for the reasons set forth below.

ii. Safe Harbor

In addition to being puffery, the above statements are protected by the PSLRA safe harbor provision, 15 U.S.C. § 78u-5(c), which precludes liability for forward-looking statements that are identified as such and are accompanied by meaningful cautionary language. See, e.g., Clorox, 353 F.3d at 1132-33 ; 15 U.S.C. § 78u-5(c). Whether a statement qualifies for safe harbor protection is a proper inquiry on a motion to dismiss. Clorox, 353 F.3d at 1132 . It is also acceptable for a safe harbor provision in a press release or conference call to refer to SEC filings that may contain additional and more specific cautionary language. Id. at 1132-33 ; 15 U.S.C. § 78u-5(c)(2)(B)(I).

Here, the PSLRA’s safe harbor bars Plaintiffs’ claims as to all but one of the statements above because they were forward-looking and accompanied by cautionary language. Although certain of the challenged statements disclose historical operating results, Plaintiffs neither allege that any of the historical results were incorrect nor provide any particularized facts showing falsity. Therefore, these statements are not actionable on this basis and remain best characterized as forward-looking expressions of optimism that fall squarely within the safe-harbor.

Of course, the puffery and safe-harbor statements above are not the only ones attributed to Defendants. Plaintiffs also contend that Defendants misled investors about the current state of Wet Seal’s financial turnaround, including the status of the back-to-school line. (FACC ¶¶ 35-56). However, even if these statements were incorrect, Plaintiffs fail to allege sufficient facts to establish scienter.

b. Plaintiffs Fail Adequately to Plead Scienter

To the extent any of the statements attributed to Deckop, Haims, Whit-ford, and Wet Seal amounts to a “misrepresentation,” they nonetheless fail to give rise to Rule 10b-5 liability because each allegation, which the Court shall discuss in turn, and even when considered as a whole, fails to establish a strong inference of scienter. In other words, Plaintiffs have again failed to plead with adequate particularity that the statements were most likely false and known to be such. Moreover, strongly weighing against scienter is Plaintiffs’ failure to indicate how Deckop, Haims, or Whitford would benefit personally from the alleged scheme.

i. Plaintiffs ’ Allegations

(1). Introduction of an Out-of-Date Zutopia Line

The Court begins with Plaintiffs’ new allegation that Defendants’ statements of optimism and of the current status of the turnaround plan were false and known to be so because Wet Seal “did not implement a ‘new1 Alfaro line, but instead introduced an out-of-date Zutopia line that had previously failed.” (FACC ¶ 45(a).) This allegation rests on Plaintiffs’ claim concerning a February 5, 2004 internal “Concept” show for the 2004 back-to-school line, through which Wet Seal buyers could ensure their purchases would fit the “overall feeling” of the line. (FACC ¶ 49.) Plaintiffs allege that Alfaro failed to design his back-to-school line in time for this show, and that “ ‘two days’ before the Concept show was scheduled, a former designer for Zutopia was tasked with coming up with the fall 2004 back-to-school line.” (Id. ¶¶ 50-51.) Plaintiffs allege that “the line demonstrated at the Concept show in early February 2004 represented a knock-off of a prior failed Zutopia line.” (Id. ¶ 50.) Plaintiffs argue that these facts are contrary to Defendants’ statements that Alfaro would bring a “fresh new look” to Wet Seal’s product line. (Id.) Plaintiffs argue that, accordingly, statements by Deckop, Haims, and Whitford exuding faith in the back-to-school line were most likely false and known to be so because these Defendants knew that the “new” back-to-school line was not an Alfaro design, but instead was merely a copy. (Id. ¶ 51.)

The Court disagrees for several reasons. First, while the allegations above are purportedly drawn from an unidentified former Wet Seal buyer and an unidentified former Wet Seal planner (Id. ¶ 50), the FACC does not satisfy the Ninth Circuit’s standards for allegations based on statements of unidentified informants. The Ninth Circuit has accepted that though plaintiffs need not name their confidential sources,

Daou, 411 F.3d at 1015 (citations and quotation marks omitted). In addition, the complaint must contain “adequate corroborating details” to support the inference that the defendants’ statements were false. Daou, 411 F.3d at 1015 -16 (quoting Nursing Home Pension Fund, Local III v. Oracle Corp., 380 F.3d 1226, 1233 (9th Cir.2004) (“Nursing Home ”); Silicon Graphics, 183 F.3d at 985 ).

Here, Plaintiffs do not allege the informants’ job duties or plead any facts explaining how they would have been privy to the design process for the back-to-school line. Instead, Plaintiffs merely allege the individuals’ job titles (a former Wet Seal buyer and a former Wet Seal planner) and allege that both had previously worked at Zutopia and were working at Wet Seal at the time of the Concept Show. (Pis.’ Opp. to Wet Seal Mot. at 19 (citing FACC ¶ 50).) This is insufficient Notably absent is any allegation why a “buyer” or “planner” would have knowledge of the design process at Wet Seal, or that the informants had any responsibility for the 2004 back-to-school line. The Court sim ply cannot infer that these job titles inherently conferred such expertise, particularly because the witnesses purport to recount facts apparently invisible even to seasoned market analysts. Moreover, the job titles of the “buyer” and “planner” do not provide anywhere near the “large degree of specificity” that the Ninth Circuit found sufficient in Daou, 411 F.3d at 1016 (plaintiffs “number[ed] each witness and describe[d] his or her job description and responsibilities,” and “[i]n some instances ... provide[d] the witnesses’ exact title and to which Daou executive the witness reported”); see also McKesson, 126 F.Supp.2d at 1271-72 (finding allegations sufficient from a former product manager and a former regional sales vice president, but noting that such allegations “should be considered by the court with due consideration of their reliability and specificity”).

Even more problematic, the FACC does not allege that any particular individual Defendant knew that the 2004 back-to-school was a knock-off of a failed Zutopia line. Rather, Plaintiffs argue that Defendants’ knowledge can be inferred given the importance of the new line to Wet Seal’s turnaround plan. (Pis.’ Opp. to Wet Seal Mot. at 20 (citing FACC ¶¶ 4, 44(a)-(n)).) Again, the Court disagrees. Although (as noted above) certain issues may be of such importance to a company that it would be “patently incredible” to argue that high-level executives did not know about them, see, e.g., America West, 320 F.3d at 943 n. 21; Northpoint, 221 F.Supp.2d at 1104 , Plaintiffs have failed to plead facts that would explain why the existence of a knock-off line rose to this level. To emphasize, the importance of the 2004 line to the turnaround is not the question here. Even given that the line was important, knowing the details of Alfaro’s designs is a separate matter, and Plaintiffs plead no facts to indicate that Defendants’ market expertise would enable them to spot a knock-off when analysts apparently could not.

The absence of such facts, combined with the paucity of the pleading concerning the unidentified witnesses, compels the conclusion that the allegations concerning an out-of-date Zutopia line do not weigh in favor of scienter.

(2). Acquisition of Portions of the Line on the Open Market

The FACC also alleges that “defendants” knew the back-to-school line would fail because Haims admitted that Wet Seal acquired up to 50% of the line on the open market, and therefore that the optimistic statements of Wet Seal, Deckop, Haims, and Whitford were knowingly misleading. (FACC ¶ 45(b). Plaintiffs allege that, according to a former Wet Seal employee, Haims noted in June 2004 that Wet Seal had acquired as much as 50% of the back-to-school line on the open market instead of designing it in-house through Alfaro. (Id. ¶ 51).)

However, Wet Seal’s annual report accompanying the 10-K for the period ending January 31, 2004 stated that in 2003 only 20% of Wet Seal’s merchandise was designed in-house, and that its ultimate goal entering 2004 was to increase that percentage to 65%. (Neville Decl., Ex. 6 at 2-3.) The 10-Q for the period ending May 1, 2004 stated that the fall line would be a shift to a larger percentage of in-house designed merchandise. (Ex. 5 at 16.) Therefore, the industry was on notice that Wet Seal was using a mix of in-house design and garments purchased on the open market, and if such a situation “guaranteed” failure, the industry would have been alert to it. Moreover, Wet Seal disclosed that it would use a combination of products which were designed in-house and products purchased from other sources for the 2004 back-to-school line. (E.g., 2003 Form 10K at 3 (Ex. 2); 2003 Form 10K Ex. 99-1 at 2 (Ex. 2); IQ 2004 Form 10Q Ex. 99.1 at 3 (Ex. 5).) Accordingly, the allegation concerning purchases on the open market does not support an inference of scienter — essentially because the information was disclosed to the market and therefore does not make it any more likely that Defendants’ statements of optimism were designed to defraud.

(3). Haims’s Alleged Interference with Alfaro’s Designs

Third, the FACC alleges vaguely that Haims “interfered” with Alfaro’s work, which Plaintiffs claim showed a lack of confidence in Alfaro’s designs (FACC ¶ 45(g)) and therefore contradicted Defendants’ stated optimism. This allegation adds little. Plaintiffs offer no specific facts describing the interference, nor do they say how their confidential, unidentified sources would have known whether Haims was interfering or why Alfaro was absent from work for certain periods of time. Moreover, Wet Seal notified the market that Haims would work with Alfaro (because Haims was the president of the Wet Seal division in which Alfaro worked), and disclosed that the two “have not demonstrated their ability to work together effectively.” (E.g., 3Q 2003 Form 10Q at 39 (Ex. 4); 2003 Form 10K Ex. 99.1 at 3 (Ex. 2).)

The Ninth Circuit has rejected similar claims. See Vantive, 283 F.3d at 1087 (noting the complaint did not indicate what it meant for a management team to be “extremely strong” or why disagreements between managers would make it misleading for the company to have characterized its management as being “strong”). Moreover, it is well settled that “[t]o satisfy the statutory requirement that Plaintiffs plead all facts with particularity, Plaintiffs must provide a list of all relevant circumstances in great detail.” Syncor, 327 F.Supp.2d at 1157 (citing Silicon Graphics, 183 F.3d at 984 ). Plaintiffs have failed to provide the relevant circumstances of “interference” here, and therefore the bare allegations do not weigh in favor of scienter.

(4). Sales to Jobbers

Next, the FACC repeats the CAC’s allegations that in June 2004, Wet Seal had sold “parts of its 2004 back-to-school line to jobbers because they had ‘flopped.’ ” (CAC ¶ 100; FACC ¶ 54.) Again, this allegation is based on a reference in a June 26, 2004 newspaper article to an alleged analyst report, which article also noted that Wet Seal denied the report’s assertions. (CAC ¶ 100; FACC ¶ 54.) The jobber allegation is allegedly confirmed by “a reputable source associated with Wachovia Securities” and “a former Wet Seal manager who was responsible for purchasing at Wet Seal throughout the Class Period.” (FACC ¶ 54.)

These allegations do Plaintiffs little good because they provide no specific facts to corroborate the reliability of the report, nor is the reliability corroborated by the fact it was referenced in the newspaper. As one court noted,

McKesson, 126 F.Supp.2d at 1272 (citation omitted).

Moreover, the FACC does not specify how the “reputable source” or former purchasing manager knew about Wet Seal’s sales to jobbers, nor does it provide information on the garments sold or dates that would corroborate the confidential sources’ statements. Nor are there allegations that any particular Defendant knew of any information that would have contradicted Wet Seal’s published denial or any other indication that it would be “patently incredible” for an officer not to know. See America West, 320 F.3d at 942-43 .

Moreover, the Court agrees with “Whit-ford that the allegation of sales to jobbers, even if true, is equally inconsistent with plausible inferences contrary to those asserted by Plaintiffs. (Whitford Reply at 9.) As “Whitford points out:

(Id.)

Thus, the Court holds that Plaintiffs fail adequately to develop the sales to jobbers as evidence of scienter at all, let alone adequately explain why they would create the requisite strong Inference of scienter. Therefore, the jobber allegation does not advance Plaintiffs’ case.

(5). Ordering Insufficient Product

Next, Plaintiffs allege that a former “high-level officer” with Wet Seal stated that the company had ordered only about 65% of the inventory it needed to meet its projected sales for the 2004 back-to-school line. (FACC ¶ 45(d).) They also allege that a former district director of Wet Seal “confirmed” that his district did not receive enough inventory to keep stores stocked between August and December 2004. (Id.)

These allegations are unhelpful on a variety of levels. Plaintiffs do not allege that the “high-level officer” would be in a position to know the relevant information, which alone defeats the utility of his allegations. See, e.g., Adecco, 371 F.Supp.2d at 1211 (rejecting allegations from “one former executive”). Moreover, as “Whit-ford notes (Whitford Reply at 9), Plaintiffs provide no information regarding the custom and practice, either at Wet Seal or the industry in general, as to what percentage of projected sales are ordered in advance, or how far in advance. Therefore, even if Wet Seal did only place orders for 65% of its inventory, it would not necessarily be because of a belief that the line would fail, and would be more consistent with a prudent business practice of assessing sales of the line before further exposing Wet Seal to sunken costs.

With respect to the former district director, Plaintiffs not only fail to allege any specific facts such as the types of goods that were understocked or the amount of the shortfall, either of which might serve as useful corroboration, but also do not allege that this understocking was a result of Wet Seal’s failure to order enough goods, as opposed to greater-than-expected purchases of the goods in the district or poor allocation of goods among districts. Nor do Plaintiffs provide any indication that the understocking necessarily occurred during the Class Period (which ended in August 2004).

For all of these reasons, these allegations do not provide the requisite “adequate corroborating details” to comport with the heightened pleading standard. E.g., Daou, 411 F.3d at 1015 .

(6). Inability to Recapture the Customer Base

Plaintiffs also allege, as they did in the CAC, that Wet Seal knew that it could not recapture its customer base. (CAC ¶ 113(a); FACC ¶ 45(e).) Also as they did in the CAC, Plaintiffs base this allegation on Whitford’s statement (after the Class Period ended) that “[t]he business has been in decline for such a long period of time that Wet Seal has lost its customer base.” (FACC ¶ 62.) Wet Seal contends persuasively that this was Whitford’s attempt to explain what had gone wrong, not a “confession” that Whitford knew beforehand that Wet Seal could not recapture its customer base. Consistent with Defendants’ interpretation, in the same conference call in which he made this statement, Whitford also said that he still believed Wet Seal could get its core customers back. (8/19/04 Conference Call Tr. at 10 (Ex. 27).) Therefore, Defendants’ reading of Whitford’s comment is eminently more reasonable than Plaintiffs’, and no strong inference of scienter arises on this basis.

(7). Motive to Secure Financing

Next, the FACC repeats the CAC’s allegation that Wet Seal’s need to secure financing motivated Wet Seal to issue misleading statements. (CAC ¶¶ 162-66; FACC ¶¶ 33, 65-72.) Although “a desire to raise company financing can be probative of a motive to defraud investors,” such allegations are insufficient by themselves to establish a strong inference of scienter Vantive, 283 F.3d at 1097 ; see also Silicon Graphics, 183 F.3d at 974 (“In order to show a strong inference of deliberate recklessness, plaintiffs must state facts that come closer to demonstrating intent, as opposed to mere motive and opportunity.”). As another court indicated, “allegations of a motive to present better financial statements to secure credit or to engage in similar business activities are insufficient to establish a strong inference of scienter.” Calpine, 288 F.Supp.2d at 1087 (citing Lipton v. Pathogenesis Corp., 284 F.3d 1027, 1038 (9th Cir.2002)); Vantive, 283 F.3d at 1097 . The need for this rule is obvious. As the court in Lipton explained:

284 F.3d 1027 (quoting Acito v. IMCERA Group, Inc., 47 F.3d 47, 54 (2d Cir.1995)) (emphasis added); see also Vantive, 283 F.3d at 1097 ; see also Silicon Graphics, 183 F.3d at 974 . Because the motive to secure financing is a normal business objective, and therefore, pursuant to the authority above, it cannot by itself establish, scienter. Moreover, Plaintiffs have provided no explanation why sophisticated lenders and investors would not be able to distinguish between stores that remained open and were draining profits and stores that had actually been closed. In short, Plaintiffs have again failed to establish that their motive allegation comports with economic reason. As a result, the Court concludes that it does not weigh in favor of a finding of scienter here.

(8). Position at the Company

Likewise, the officers’ positions at Wet Seal do not themselves establish scienter. Courts have regularly declined to find a strong inference of scienter based on allegations that a particular defendant “must have known” of information contradicting allegedly false statements because of that individuals’ position at the company. See, e.g., Copper Mountain, 311 F.Supp.2d at 872 (citing Silicon Graphics, 188 F.3d at 985); Syncor, 327 F.Supp.2d at 1163 (“Although the Court considers the defendants’ positions in the company as one factor in determining scienter [on a motion to dismiss], their positions cannot be the sole basis of such a finding.”); Adecco, 371 F.Supp.2d at 1218-19. The reason for these holdings is that a presumption about the officers’ knowledge “reduces pleading scienter to boilerplate assertions, which would defeat the PSLRA’s requirement that scienter be pled with particularity.” Copper Mountain, 311 F.Supp.2d at 872 (citations omitted) (“declining] to speculate” on the officers’ knowledge based on the positions they held).

White allegations dealing with position and job duties may support a “reasonable inference” of scienter, therefore, they do not meet the PSLRA’s strong inference requirement in this Circuit. See Read-Rite, 335 F.3d at 848-49 . And as noted repeatedly above, Defendants have not shown that the precise status of the die-sign of the back-to-school line was an issue which it is “patently incredible” to believe that Defendants did not know about, see America West, 320 F.3d at 942-43 , even though the line itself was certainly important.

Therefore, contrary to Plaintiffs’ suggestion, Defendants’ job titles alone do not provide a strong inference of scienter.

(9). Real Time Reporting

Plaintiffs again claim that Defendants’ access to real time reports, which supposedly showed Wet Seal’s deteriorating financial condition, supports their claims. (See CAC ¶¶ 126-35; FACC ¶¶ 86-95.) Again, however, these allegations are insufficient because Plaintiffs have not alleged any specific data that the individual Defendants learned from these reports that were inconsistent with Wet Seal’s public statements. (Wet Seal Mot. at 24.) This is insufficient under controlling Ninth Circuit precedent. As the Ninth Circuit has reasoned:

Vantive, 283 F.3d at 1087-88 (citations and quotation marks omitted); see also Nursing Home, 380 F.3d at 1231 ; Silicon Graphics, 183 F.3d at 985 ; Adecco, 371 F.Supp.2d at 1218-19 (“The Complaint does not, however, describe how or when any of the individual Defendants received these reports, how the individual Defendants knew the reports contained false information, or the sources of Plaintiffs’ information regarding these reports. The absence of these allegations belies a strong inference of scienter.” (emphasis added)).

Moreover, mere access to contradictory information, even combined with allegations of a hands-on management style, is not enough to show deliberate recklessness. See In re Apple Computer, Inc., Secs. Litig., 243 F.Supp.2d 1012, 1026, 1028 (N.D.Cal.2002); Lipton, 284 F.3d at 1035-36 . But that is essentially all that Plaintiffs allege here. To emphasize, Plaintiffs do not indicate how the supposed “real time” data was inconsistent with anything that the officers said, aside from the general contention that the officers would have known the line would fait. (Officers’ Mot. at 5.) Accordingly, this allegation similarly fails to weigh in favor of a strong inference of scienter.

(10). Disastrous Reviews, Failing to Meet Expectations in May, and Other Conclusory Allegations

The FACC also includes a barrage of conclusory allegations concerning Wet Seal’s financial status, each of which fails to support scienter for fairly obvious reasons. First, the FACC repeats the CAC’s allegation that the 2004 back-to-school line received “disastrous reviews,” (CAC ¶ 113(c); FACC ¶ 45(f)), but fails to identify any such review even in opposition to the motions to dismiss. Likewise, the FACC does not describe the “disastrous” reviews with any specificity. To the contrary, moreover, Defendants point to various reviews that describe the back-to-school line favorably. (Exs. 18, 20, 21, 22.) Plaintiffs’ allegation also fails to account for why the analysts positively previewed the line or why Alfaro, if he was indeed not the designer of the line, subsequently made a public appearance to tout it. (See Whitford Mot. at 8; Neville Decl., Ex. 9.)

Plaintiffs also allege that portions of the 2004 back-to-school line entered stores as early as May 2004 and “failed to meet expectations.” (FACC ¶ 45(h).) However, Plaintiffs neither allege any facts to support this contention nor explain what actions Defendants should have taken as a result.

The only additional motive allegations leveled at each of the Officer Defendants are: (1) descriptions of May 2003 and January 2004 amendments to the credit line, which, along with the May 2004 amendment described in the CAC, supposedly indicated concerns about Wet Seal’s liquidity (FACC ¶¶ 66-68); and (2) an allegation that Wet Seal violated the credit agreement by failing to take the impairment charge earlier (FACC ¶ 69.) Neither addition helps Plaintiffs and in fact, the amendments, which were described and attached to Wet Seal’s securities filings, (e.g., 2003 Form 10K, Ex. 10.3.3 (Ex. 2)), show that the investment community was aware of Wet Seal’s deteriorating financial condition. Likewise, Plaintiffs do not explain the importance of the credit agreement or why Wet Seal waited until June 2004 to secure the financing instead of doing so at the beginning of the Class Period when its stock price and financial condition were better.

Moreover, Wet Seal’s comparable store sales were fully disclosed, which made its downward trend visible to all investors. (See Longo Deck, ¶ 3; Defs.’ Ex. 2) This disclosure negates an inference of fraudulent intent, as mentioned above. WOW, 35 F.3d.at 1425.

Accordingly, these allegations likewise do not support a strong inference of scien-ter.

(11). Whitford’s Compensation Package

The only scienter allegation specifically directed at Whitford is that he was “motivated” to delay Wet Seal’s compliance with GAAP so that he could receive a year-end bonus for the period ending January 31, 2004. (FACC ¶ 99.) The FACC alleges that Whitford’s potential yearly bonus was tied to Wet Seal’s earnings per share (“EPS”) performance for Wet Seal. (Id. ¶ 9.) As a result, Whitford allegedly had a “strong incentive” to keep “Wet Seal’s EPS inflated,” presumably during the almost three-month period from the commencement of the Class Period on November 20, 2003 to the end of FY 2003 on January 31, 2004, because any such impairment charge “would lower the Company’s EPS.” (Id.)

These allegations are inadequate because they rely on implausible inferences. First, it strains credulity to believe that Whitford was concerned with his year-end bonus for 2003 when his contemporaneous public statements reflected a hope for a turnaround for Wet Seal that would not occur until the second half of 2004. Moreover, Whitford argues persuasively that, given the allegations in the FACC, his potential entitlement to a bonus based on EPS would have provided him with a greater incentive to take a charge to earnings in FY 2003. If Whitford had believed that the charges should have been taken for FY 2003, his financial self-interest would have motivated him not to accelerate taking the write-down because he would have known by January 2004 that he had no chance to earn a bonus for FY 2003. Had the charge been taken then, Wet Seal would have entered FY 2004 with a clean slate, which would have increased the chances of Wet Seal meeting EPS levels sufficient to entitle Whitford to a bonus for FY 2004 (ending January 31, 2005). In these circumstances, Whitford’s bonus structure, which would have encouraged an earlier writeoff of certain assets actually negates an inference of scienter.

In sum, none of Plaintiffs’ allegations concerning scienter in this area are pied with sufficient particularity, and therefore Plaintiffs fail to raise the requisite strong inference of scienter.

ii. A Lack of Tangible Personal Benefits from the Scheme Weighs Against Scienter

In addition to Plaintiffs’ failure to plead specific facts showing that the Officers knowingly made false statements, fraud is not the most plausible Inference in any event. Because Plaintiffs do not allege that any officers other than Teitelbaum and Gross (through La Senza) engaged in any insider sales or otherwise benefitted from any allegedly misleading statement, it is unreasonable to infer fraud on the part of the non-La Senza officers. WOW, 35 F.3d at 1425 (“[T]he Officers’ minimal sales of stock also negates an inference of scienter.”); Kalnit v. Eichler, 264 F.3d 131,142 (2d Cir.2001) (affirming conclusion that district court did not sufficiently allege motive when “plaintiffs have not pointed to any specific benefit that would inure to the defendants that would not be either generalized to all corporate directors or beneficial to all shareholders, not just the defendant directors specifically.”); Novak v. Kasaks, 216 F.3d 300 , 307-OS (2d Cir.2000) (“[Plaintiffs had to allege that defendants benefitted in some concrete and personal way from the purported fraud.”). Accordingly, while allegations of insider sales “are not required” in securities fraud cases, see In re Wells Fargo Secs. Litig., 12 F.3d 922, 931 (9th Cir. 1993); WOW, 35 F.3d at 1424-25 , the lack of any tangible, personal benefit here further weighs against the Officer Defendants having scienter.

Accordingly, the Court holds Plaintiffs have failed adequately to plead scienter as to Deckop, Haims, Whitford, and Wet Seal.

3. The Alleged Statements by Teitel-baum and La Senza

The third and final category of alleged misrepresentation involves statements regarding La Senza’s July 2004 sale of its Wet Seal stock. As the basis for Section 10(b) liability against Teitelbaum and La Senza, Plaintiffs point to three statements that provide explanations for La Senza’s sale of Wet Seal stock: (1) Teitelbaum on July 16, 2007 saying that the sale “will complete La Senza’s strategic transformation process into a pure play as an international lingerie retailer,” (2) La Senza CFO Palestini stating on July 17 that “Wet Seal is not part of our strategy;” and (3) Teitelbaum stating on July 19 (the last of the five days on which La Senza sold its stock) that La Senza’s decision “was not a vote of no confidence.” (FACC ¶¶ 83-84.)

Of course, Plaintiffs cannot show any of these statements were literally false. Wet Seal is not a lingerie dealer, it was clearly not part of La Senza’s strategy after the stock sale, and La Senza is not a house of parliament. Moreover, Plaintiffs cannot contend that La Senza represented that it was unconcerned with Wet Seal’s financial status — in the same breath as his “pure play” statement, Teitelbaum disclosed to the market that part of La Senza’s motivation for selling the Wet Seal stock was to avoid the negative impact to its balance sheets from “the equity pick up of the Wet Seal operating results.” (Longo Decl., Ex. 0 (emphasis added).)

Rather, Plaintiffs essentially contend that the above statements were misleading because they amounted to innocent explanations for something that was not innocent — that is, -that they were intended to represent that La Senza was not trading on material non-public information, when in fact it was. Therefore, to show adequately that these statements were misrepresentations made with scienter, Plaintiffs must allege with particularity that Teitelbaum (and therefore La Senza) in fact did know material, non-public facts concerning Wet Seal’s precarious financial condition.

Plaintiffs fail to do so. The only allegations remotely concerning Teitelbaum’s (and therefore La Senza’s) knowledge are the report from a real estate officer in February 2003 that Wet Seal “needed” to close 50 underperforming stores and the conclusory assertion that Teitelbaum “knew” Wet Seal would soon “have to” record its accounting charge (FACC ¶¶ 26, 56.) But the store closure recommendation is not a fact; it is the subjective judgment of the speaker. Because Plaintiffs fait to state the underlying facts that indicated why the stores purportedly needed to be closed, they fail to plead with particularity that explanations for La Senza’s sales were intentional misrepresentations — they provide nothing to suggest that the real estate officer’s recommendation should have been persuasive to Teitelbaum, let alone any corroborating details that would have indicated to him that the store closures were inevitable. E.g., Daou, 411 F.3d at 1015 (plaintiff must describe confidential witnesses with sufficient particularity and must provide adequate corroborating details); see also Higginbotham, 495 F.3d 753, 760 (rejecting plaintiffs suggestion that government accusations of corporate wrongdoing meant defendants necessarily knew or were reckless with disregard to actual wrongdoing). Moreover, because Plaintiffs do not explain the circumstances conveyed to Teitelbaum, they have not adequately alleged that the underlying information was non-public, which is crucial to demonstrate that the innocent explanations were in fact false. And to the extent Plaintiffs contend the recommendation itself was a relevant non-public fact, Plaintiffs’ failure to recount the factual basis for the recommendation meant they have failed adequately to allege it was material.

Similarly inadequate is the allegation that Wet Seal would “have to” record accounting charge. Notably, Plaintiffs do not allege that Teitelbaum knew the decision to record the charge had already been made, or even that he himself eventually made the decision. Nor do they allege with particularity any underlying facts that would have indicated to Teitelbaum — but not the public — that the charge would inevitably be taken. Without such allegations, Plaintiffs are essentially left with the claim that Teitelbaum could predict the future — that. Wet Seal would close the stores and take the charge. The PSLRA requires more.

Plaintiffs’ likewise fail to identify any other material, non-public information that would support the alleged falsity of the statements made by Teitelbaum and La Senza. For example, their opposing papers point to the allegations that the Alfa-ro line was an unsuccessful combination of failed Zutopia and open-market designs that had to be sold to jobbers, as well as Teitelbaum’s access to real-time daily sales reports. (Opp. La Senza at 6-7 (citing FACC ¶¶ 50).) As indicated above, however, these allegations are too conclusory to meet the PLSRA’s requirements. The Zutopia allegation rests on the accounts of unidentified informants that do not meet the Ninth Circuit’s standard for such allegations because they do not include adequate corroborating details (and indeed include little more than the informants’ job titles). Moreover, Plaintiffs do not explain how Teitelbaum would have detected the knockoff line when market analysts apparently could not have. Nor do Plaintiffs explain how acquisitions of the line from the open market could constitute material, non-public information when Wet Seal repeatedly disclosed that it used a mix of in-house and open market designs. Similarly, Plaintiffs fail adequately to corroborate the reports of sales to jobbers, nor do they explain why Teitelbaum would necessarily have known of them.

Finally, as to the sales reports, Plaintiffs provide no indication of any information contained in those reports that was not disclosed to the public. To emphasize, on July 8, 2004, Wet Seal disclosed the 10.1% decline in its comparable store sales even after the back-to-school line hit the market. (FACC ¶ 44(m); Defs.’ Ex. 14). Therefore, to satisfy the PSLRA Plaintiffs would have to point to some information in the daily sales reports between July 8 (the date of the disclosure) and July 13 (when La Senza began to sell) that would constitute material, non-public information. But they do not.

For the foregoing reasons, Plaintiffs have failed adequately to plead that Teitel-baum’s and La Senza’s explanations for the stock sales were misrepresentations. This infirmity is fatal to their Section 10(b) claims in this area.

As a result, each of Plaintiffs’ Section 10(b) claims fail as a matter of law.

D. Claims Against All Defendants Pursuant to Section 20(a)

Plaintiffs also allege that each Defendant is liable as a control person under Section 20(a) of the 1934 Act, 15 U.S.C. § 78t(a). (See FACC ¶ 121.) In the Ninth Circuit, “[i]n order to prove a prima facie case under § 20(a), [a] plaintiff must prove: (1) a primary violation of federal securities laws ...; and (2) that the defendant exercised actual power or control over the primary violator ....” Howard v. Everex Sys., 228 F.3d 1057, 1065 (9th Cir. 2000) (citation omitted); see also America West, 320 F.3d at 945 ; Syncor, 327 F.Supp.2d at 1173-74; In re Metawave Commc’ns Corp. Secs. Litig., 298 F.Supp.2d 1056, 1086 (W.D.Wash.2003) (‘Metawave ”). Therefore, without a primary violation, there can be no control person liability. Lipton v. Pathogenesis Corp., 284 F.3d 1027 , 1035 n. 15 (9th Cir. 2002) (“to prevail on their claims for violations of § 20(a) and § 20A, plaintiffs must first allege a violation of § 10(b) or Rule 10b 5”). Because Plaintiffs fail adequately to plead a primary violation here, their control person claim fails as well.

E. Claims Against La Senza Defendants Pursuant to Section 20A

As they did in the CAC, Plaintiffs again assert insider trading claims against the La Senza Defendants under Section 20A of the 1934 Act, 15 U.S.C. § 78Wl(a), based on La Senza’s July 2004 sales of its Wet Seal stock. Section 20A, governing liability to contemporaneous traders for insider trading, provides in relevant part:

15 U.S.C. § 78t-1(a) (emphasis added). Here, however, for the same reasons that Plaintiffs fail adequately to plead that the innocent explanations for the stock sales were misrepresentations, they fail adequately to plead that the La Senza Defendants possessed material, non-public information. This defeats the insider trading claim, both for lack of an underlying predicate violation of the 1934 Act, and for lack of material, non-public information. See, e.g., Lipton, 284 F.3d at 1035 n. 15; Berger v. Ludwick, Nos. C-97-0728 (CAL), C-97-2347 (CAL), 2000 WL 1262646 , at *11 (N.D.Cal. Aug. 17, 2000) (finding no cause of action for insider selling or Section 20A liability where plaintiff “still does not allege what inside information was known to individual defendants”).

F. Leave to Amend

All Defendants ask that the FACC be dismissed with prejudice, and Plaintiffs do not respond to this request in any manner. Defendants’ request has merit. In the Ninth Circuit, “[t]he district court’s discretion to deny leave to amend is particularly broad where [the] plaintiff has previously amended the complaint.” Allen v. City of Beverly Hills, 911 F.2d 367, 373 (9th Cir.1990). In Vantive, accordingly, the court reasoned on the grounds of futility:

Vantive, 283 F.3d at 1098 (affirming denial of leave to amend when the plaintiffs had been given three opportunities to amend).

Here, the FACC, despite its somewhat misleading title, is the third complaint that has been filed in this action (the initial complaints, which were then consolidated, the CAC, and now the FACC). This, combined with the fact that Plaintiffs do not request leave to amend or, to that end, indicate that they could allege additional facts, counsels in favor of dismissal. Based on this reasoning, Plaintiffs shall not be allowed leave to amend here.

IV.

CONCLUSION

For the reasons set forth herein, Defendants’ motions to dismiss are GRANTED WITHOUT LEAVE TO AMEND and that Plaintiffs’ claims are DISMISSED WITH PREJUDICE.

IT IS SO ORDERED.

. Plaintiffs allege this was a misrepresentation, but the FACC also alleges that it was in direct response to a question about whether Alfaro worked for another design company (FACC ¶ 44(f)) In context, the "100 percent with Wet Seal” comment was not a statement concerning the sheer hours Alfaro spent with Wet Seal and thus was not a representation concerning absences from work due to disagreements with Haims or anyone else. Therefore, because Plaintiffs have not alleged that Alfaro in fact worked for another firm, they have not pled facts to show that this statement was a misrepresentation at all. . As with the CAC, the FACC contends the following factors compelled taking the charge earlier (1) Wet Seal had declines in sales, negative comparable store sales, and operating losses since mid-July 2002; (2) Wet Seal had negative cash flow in 2003 and IQ 2004; (3) Wet Seal was experiencing a tightening of credit; (4) as of January 31, 2004, Wet Seal’s net lease commitments were $433 million, (5) as of May 1, 2004, markdowns represented 46.6% of total retail sales, and (6) Wet Seal had lost its target teenager customer base. (FACC ¶ 40) In dismissing the CAC, the Court found that Plaintiffs failed to meet their burden of showing that Wet Seal should have taken the charges earlier than it did, reasoning that the impairment rules at issue here depend on a company’s Judgment about future events — namely about when its future income cannot cover the carrying value of the assets (See Hearing Tr. at 8.) The Court concluded that the most reasonable inference from the CAC was that Defendants’ beliefs squared with their representations — that the 2004 back-to-school line could turn the company around. (See id.) . "A long-lived asset ... shall be tested for recoverability whenever events or changes in circumstances indicate that its carrying amount may not be recoverable” (Neville Deck, Ex. 7 [SFAS No. 144] ¶ 8.) . For this reason, Whitford argues that all of Plaintiffs’ claims are subject to a truth-on-the-market defense. ”[I]n a fraud on the market case, the defendant’s failure to disclose material information may be excused where that information has been made credibly available to the market by other sources.” In re Apple Computer Secs. Litig., 886 F.2d 1109, 1115 (9th Cir.1989). However, because this inquiry involves examining the manner and emphasis with which information is provided to the market, and because the Court easily concludes that the pleadings are otherwise deficient, the Court does not reach this issue See Basic Inc. v. Levinson, 485 U.S. 224, 246-49 , 108 S.Ct. 978 , 99 L.Ed.2d 194 (1988) (outlining theory); Rubin v. Trimble, No. C-95-4353 (MMC), 1997 WL 227956 , at *7, *18-20 (N.D.Cal. Apr. 28, 1997)(same, and indicating fact-intensive nature of inquiry). . This is the single statement that was not accompanied by cautionary language. The statement was mentioned in both the CAC and the FACC and, as discussed below, the Court concludes that it is mere corporate puffery. Each other statement included a standard PSLRA Safe Harbor Statement, explaining that the statement contained “forward-looking” statements that involved "ma terial risks and uncertainties and are subject to change based on factors beyond the Company’s control.” (See, e g., Ex. 7 at 235 (safe harbor to November 20, 2003 press release).) . Wet Seal challenges these allegations based on their purported inconsistency with the CAC which, based on Plaintiffs' "reliable and extensive investigation,” (CAC ¶ 4), asserted that Alfaro designed the 2004 back-to-school line. (E.g., CAC ¶¶ 16, 91, 123, 159.) Defendants are correct that Plaintiffs may not allege facts which are inconsistent with the CAC’s allegations because "[a]lthough leave to amend should be liberally granted, the amended complaint may only allege ‘other facts consistent with the challenged pleading.’ ” Reddy v. Litton Indus., 912 F.2d 291, 296-97 (9th Cir.1990) (citation omitted). However, although the CAC referred to "Alfaro’s line” failing, this is not necessarily inconsistent with the current allegation that one problem with the line was that Alfaro did not design all of it. . Defendants invite the Court to apply the standard recently articulated by the Seventh Circuit, which holds that "allegations from 'confidential witnesses’ must be ‘discounted’ ” and that, ‘‘[u]sually that discount will be steep.” Higginbotham v. Baxter Int'l, Inc., 495 F.3d 753, 757 (7th Cir.2007). The Court declines to do so. To the extent that Higginbotham states a more sweeping rule than articulated in Ninth Circuit case law, the Court is duty bound to apply circuit law unless an intervening Supreme Court decision has enunciated a rule clearly irreconcilable with circuit precedent. Miller v. Gammie, 335 F.3d 889, 900 (9th Cir.2003)(en banc). No Supreme Court decision has articulated such a rule. . Differently from the CAC, the FACC does not allege that Whitford was linked to La Senza's sale of Wet Seal stock, so the allegations concerning La Senza Defendants’ scien-ter do not relate to Whitford. (See FACC ¶¶ 75-85.) . Notably, Plaintiffs do not contend that La Senza’s sales support an inference of scienter against any Defendants other than Teitel-baum, Gross, and La Senza, and the other Defendants are not even alleged to have known about La Senza's sales in advance (See FACC ¶ 76) La Senza’s sales may even serve to negate an inference of scienter because the other Defendants did not sell stock See In re FVC.COM Secs. Litig., 136 F.Supp.2d 1031, 1039 (N.D.Cal.2000) ("[T]he fact that FVC's President and CEO, who became CEO just prior to the January press releases, did not sell any of his stock (and, accordingly, was not named as a defendant) negates any slight inference of scienter.”), WOW, 35 F.3d at 1425 (”[T]he Officers’ minimal sales of stock also negates an inference of scienter”) (citing Apple Computer, 886 F.2d at 1117 ). . As noted above, the only "statements” alleged against Gross, who was also an officer of La Senza, were signatures on Wet Seal’s SEC filings. These signatures do count as statements under Section 10(b), but they were allegedly false based upon the GAAP violations described above, which the Court has already concluded were insufficiently pled Moreover, to the extent Plaintiffs attempt to attribute statements by Deckop, Haims, and Whitford to Teitelbaum, Gross, and La Senza, their attempt to do so relies upon the "group pleading” doctrine, which was overturned by the PSLRA. Therefore, the Court shall only consider the statements in this section as they relate to Teitelbaum and La Senza. . Plaintiffs’ attempt to demonstrate that the July 16, 2004 statement was literally false actually supports the contrary conclusion because the cited evidence reveals that La Senza had articulated its new business objective some months prior to the sale of the Wet Seal stock. In the Court's view, that corroborates the reasons given for the July 2004 sales. Nevertheless, Plaintiffs claim that because La Senza's 2003 Annual Report, filed May 26, 2004, states that “having exited the women’s wear business, the Company became a ‘pure play’ lingerie retailer,” (FACC ¶ 82 (emphases added)), its pure-play transition was already complete and could not have been a factor in the July 2004 sales. Plaintiffs also claim Teitelbaum’s statement was false because "nowhere in the 2003 Annual Report or in any other public statement prior to La Sen-za’s sale did La Senza, Teitelbaum, or Gross suggest that La Senza's investment in Wet Seal is inconsistent with La Senza’s long term strategy.” (FACC ¶ 82; see also La Senza Defs.’ Mot at 11.) Both arguments take La Senza's statement out of context and ignore the totality of its message. Among other things, La Senza's 2003 Annual Report expressly noted that La Senza's transformation was ongoing. (Longo Deck, Ex. M at 7 ("Our goal is to transform La Senza ... into a ‘pure play’ ....”) (emphasis added); see also Longo Deck, Exs. K, L.) Plaintiffs’ argument is based entirely on some imprecision in La Senza’s description of the status of its "pure play lingerie” strategy, which included occasional inconsistencies in verb tenses used to describe whether the strategy was ongoing or complete. But in actuality, the strategy was clearly not complete while La Senza held Wet Seal stock, as there is no allegation or any other indication that Wet Seal is a lingerie retailer . The FACC also alleges vaguely that "Teitel-baum and Gross were highly motivated to dump La Senza’s Wet Seal holdings before it was publicly revealed that Alfaro was resigning.” (FACC ¶ 83.) This allegation comes nowhere near to adequately pleading that La Senza had material, non-public information in the form of advance knowledge of Alfaro’s departure, however. Indeed, nowhere in the FACC is there any allegation that Alfaro in fact resigned before the announced date of August 9, 2004. (See id. ¶ 58.)