ORDER

(1) GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION TO DISMISS; AND

(2) GRANTING IN PART AND DENYING IN PART DEFENDANTS’ MOTION TO STRIKE

In this breach of contract and trademark infringement action, Plaintiff Lee Myles Associates Corp. claims that Defendants Paul Rubke Enterprises, Inc., Paul S. Rubke and Rilla R. Rubke breached a license agreement with Plaintiff for an automobile transmission servicing franchise and infringed on Plaintiffs trademarks, among other things. The court has federal question jurisdiction over the claims for trademark infringement, unfair competition, and false description pursuant to 15 U.S.C. §§ 1114 and 1125. The court has supplemental jurisdiction over the remaining state law claims.

Defendants filed a motion to dismiss pursuant to Federal Rule of Civil Procedure 12(b)(6) and strike pursuant to Rule 12(f), which Plaintiff opposed. Plaintiff stipulated to dismissal of its claim for injury to business reputation. For the reasons which follow, Defendants’ motions are granted in part and denied in part.

On April 19, 2003, Plaintiff entered into a License Agreement (“License”) with Defendants to grant them the right to use Plaintiffs registered marks, its system for transmission servicing, repair and replacement, and a related business operations and marketing plan in exchange for a license fee, royalties, and other payments for a fifteen-year term. (Compl. Ex. C (License) at 1-3.) Plaintiff alleges Defendants failed to make the appropriate effort to successfully operate their Lee Myles Center, in part because they failed to participate in Plaintiffs training programs. (Comply 13.) In addition, Defendants failed to pay the advertising fees as required under the License and therefore did not have sufficient advertising to support their business. (Id. ¶ 14.) Defendants also refused to make other payments under the License. (Id. ¶ 15.)

In March 2005, Defendants attempted to terminate the License by subleasing the premises; however, Plaintiff objected to and prevented the sublease. (Id. ¶ 16.) Subsequently, Defendants refused to report their gross sales and pay royalties as required by the License. (Id. ¶ 17.) Defendants also began making disparaging and untrue statements about Plaintiff to several of Plaintiffs Area Development Representatives (“ADR”) and franchisees in other markets, and caused Plaintiff to lose prospective contracts. (Id. ¶ 18.) Defendants continued to use Plaintiffs Lee Mayles marks to gain customers and advance their own transmission and auto care business. (Id. ¶ 19.) On April 27, 2007, Defendants attempted to terminate the License without good cause. (Id. ¶ 25.) The License requires a showing of good cause for a licensee to terminate before the expiration of the 15-year term. (Id. Ex. C § 14.1.)

On July 6, 2007, Plaintiff filed a complaint in state court alleging causes of action for breach of contract, misappropriation of trade secrets, defamation, intentional interference with prospective economic advantage, fraud, trademark infringement, unfair competition under California Unfair Competition Law and the Lanham Act, false description and injury to business reputation. Plaintiff seeks damages, including liquidated and punitive damages, and injunctive relief. (Id. at 20-23.) Defendants removed the case to this court and moved to dismiss all but the breach of contract claim and to strike certain demands for relief.

Initially, Defendants argue that statute of limitations has expired on claims for misappropriation of trade secrets, defamation, fraud, and intentional interference with prospective economic advantage. While California substantive law applies in this diversity case to determine the elements of the legal claims alleged and the applicable statutes of limitations, procedure is governed by federal law. Erie R.R. Co. v. Tompkins, 304 U.S. 64 , 58 S.Ct. 817, 82 L.Ed. 1188 (1938). A Rule 12(b)(6) motion to dismiss tests the sufficiency of the complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir.2001). “While a complaint attacked by a Rule 12(b)(6) motion to dismiss does not need detailed factual allegations, a plaintiffs obligation to provide the grounds of his entitlement to relief requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do. Factual allegations must be enough to raise a right to relief above the speculative level.” Bell Atlantic Corp. v. Twombly, — U.S. —, —-—, 127 S.Ct. 1955, 1964-65 , 167 L.Ed.2d 929 (2007) (internal quotation marks, brackets and citations omitted). In reviewing a motion to dismiss under Rule 12(b)(6), the court must assume the truth of all factual allegations and must construe them in the light most favorable to the nonmoving party. Cahill v. Liberty Mut. Ins. Co., 80 F.3d 336, 337-38 (9th Cir.1996). Legal conclusions need not be taken as true merely because they are cast in the form of factual allegations. Roberts v. Corrothers, 812 F.2d 1173, 1177 (9th Cir.1987); W. Mining Council v. Watt, 643 F.2d 618 , 624 (9th Cir.1981). Similarly, “conclusory allegations of law and unwarranted inferences are not sufficient to defeat a motion to dismiss.” Pareto v. Fed. Deposit Ins. Corp., 139 F.3d 696, 699 (9th Cir.1998.)

“A motion to dismiss based on the running of the statute of limitations period may be granted only ‘if the assertions of the complaint, read with the required liberality, would not permit the plaintiff to prove the statute was tolled.’ ” Supermail Cargo, Inc. v. United States, 68 F.3d 1204, 1206-07 (9th Cir.1995), quoting Jablon v. Dean Witter & Co., 614 F.2d 677, 682 (9th Cir.1980). The motion must be denied if the factual and legal issues are not sufficiently clear to permit a determination with certainty whether the action was timely. See Supermail Cargo, 68 F.3d at 1207 .

Defendants argue that the statute of limitations for misappropriation of trade secrets has expired. The parties agree that “[a]n action for misappropriation must be brought within three years after the misappropriation is discovered or by the exercise of reasonable diligence should have been discovered....” Cal. Civ.Code § 3426.6. Defendants point to Paragraphs 13 and 21 of the Complaint (Reply at 1), which allege that “[f]rom the time of contracting [on or about April 19, 2003], Defendants failed to make the appropriate effort to successfully operate the Lee Myles Center [and] spent much of their time out of their Center running another family business.” Defendants argue that these allegations demonstrate Plaintiff was on notice of and therefore should have discovered, the alleged misappropriation from the date of the License. Reading Paragraphs 13 and 21, as well as the Complaint in its entirety, in the light most favorable to the nonmoving party, Cahill, 80 F.3d at 337-38 , and without drawing any unwarranted inferences, Pareto, 139 F.3d at 699 , the court finds that Defendants’ interpretation is without support. Based on the allegations, the time of Plaintiffs discovery is unclear. The untimeliness of the complaint must appear beyond doubt on the face of the complaint, before a claim will be dismissed as time-barred. See Supermail Cargo, 68 F.3d at 1206-07 . Accordingly, to the extent Defendants seek dismissal of the misappropriation of trade secrets claim as time barred, their motion is denied.

Defendants next contend that the defamation claim is time barred. The parties agree that the applicable statute of limitations is one year pursuant to California Code Civil Procedure Section 340(c). De fendants point to paragraphs 16 and 18, which state that Defendants attempted to sublease their premises in March 2005 and started spreading untrue disparaging representations about Plaintiff after that time. Defendants interpret the complaint to allege that the disparagement commenced “directly after” March 2005. (Defs’ P & A at 5.) Nowhere in the complaint does Plaintiff allege when the disparaging representations commenced. Reading the Complaint in the light most favorable to the nonmoving party and without drawing any unwarranted inferences, the court finds it alleges that the disparagement started at some point after March 2005. To the extent Defendants contend that the defamation claim is untimely, their motion to dismiss is denied.

Defendants also maintain that the statute of limitations for intentional interference with prospective economic advantage has expired. They rely on Paragraph 47 of the Complaint (Defs’ P & A at 5-6; Reply at 1-2), which states that

Because the Complaint does not allege when the intentional interference occurred, the untimeliness does not appear on its face, regardless of the length of the applicable statute of limitations. Accordingly, to the extent Defendants contend the interference claim is untimely, their motion to dismiss is denied.

Defendants next argue that the three-year statute of limitations bars the fraud claim. See Cal.Code Civ. Proc. § 338(d). Defendants rely on Paragraphs 13 and 52 of the Complaint, which allege:

Defendants argue that these facts put Plaintiff on notice at the time of contracting. (Defs’ P & A at 6.) The statute begins to run when the plaintiff discovered or by the use of reasonable diligence could have discovered the fraud. Cal.Code Civ. Proc. § 338(d). The Complaint does not allege when Plaintiff discovered the alleged fraud or when it could have discovered it. To the extent Defendants contend the fraud claim is untimely, their motion to dismiss is denied.

Defendants next argue that the claims for trademark infringement, unfair competition under California and federal law, and false description are all time barred. Defendants’ argument as to all these causes of action depends on their interpretation of Paragraph 62 of the Complaint which alleges that

Defendants argue that this paragraph shows the infringement commenced on or about March 2005, when Plaintiff rejected their attempted sublease. (Defs’ P & A at 11-12.) As previously discussed, this interpretation of the Complaint is not warranted. Accordingly, to the extent Defendants contend the trademark infringement, unfair competition under California and federal law, and false description claims are untimely, their motion to dismiss is denied.

Defendants also argue that several claims should be dismissed for failure to state a claim. Dismissal is warranted under Rule 12(b) (6) where the complaint lacks a cognizable legal theory. Robertson v. Dean Witter Reynolds, Inc., 749 F.2d 530, 534 (9th Cir.1984); see Neitzke v. Williams, 490 U.S. 319, 326 , 109 S.Ct. 1827 , 104 L.Ed.2d 338 (1989) (“Rule 12(b)(6) authorizes a court to dismiss a claim on the basis of a dispositive issue of law”). Alternatively, a complaint may be dismissed where it presents a cognizable legal theory yet fails to plead essential facts under that theory. Robertson, 749 F.2d at 534 .

With respect to the defamation claim, Defendants complain that Plaintiff did not specifically allege the actual defamatory statements, did not allege what losses it suffered and how they were caused, did not allege damages with particularity and failed to allege good business reputation as required by California law. (Defs’ P & A at 6-8.)

While California substantive law applies in this diversity case, procedure is governed by federal law. Erie R.R. Co., 304 U.S. 64 , 58 S.Ct. 817 . There is no doubt that California law determines the elements of the cause of action. Id. The same is not true of the requirements to plead the cause of action so as to avoid dismissal for failure to state a claim. Where an issue is directly covered by the Federal Rules of Civil Procedure, federal law controls. It is immaterial that the claim sued upon arises under state law and a different result would have been reached in a state court action. Hanna v. Plumer, 380 U.S. 460 , 85 S.Ct. 1136 , 14 L.Ed.2d 8 (1965); Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1102 (9th Cir.2003). Manner of pleading and dismissal for failure to state a claim are directly covered by Rules 8 and 12(b)(6). Rule 8(a)(2) requires a short and plan statement of the claim for relief necessary to provide Defendants with fair notice so as to enable them to respond.

Under California law, defamation is an invasion of the interest in reputation. 5 B.E. Witkin, Summary of Cal. Law § 529 (10th ed.2005). The elements of defamation are “(a) a publication that is (b) false, (c) defamatory, and (d) unprivileged, and that (e) has a natural tendency to injure or that causes special damage.” Id.

(CompLIHI 38-42.) The Complaint sufficiently alleges the elements of defamation under the liberal pleading requirements of Rule 8.

Defendants argue Plaintiff did not sufficiently allege the cause of action for intentional interference with prospective economic advantage because it failed to allege independently wrongful conduct, existence of an economic relationship with a third party with the probability of future economic benefit, and for failure to specifically identify the profitable contracts Plaintiff alleged to have lost.

The elements of intentional interference with prospective economic advantage are:

Youst v. Longo, 43 Cal.3d 64 , 71 n. 6, 233 Cal.Rptr. 294 , 729 P.2d 728 (1987). In addition, the plaintiff must plead “that the defendant ... engaged in conduct that was wrongful by some legal measure other than the fact of interference itself.” Della Penna v. Toyota Motor Sales, U.S.A., Inc., 11 Cal.4th 376, 393 , 45 Cal.Rptr.2d 436 , 902 P.2d 740 (1995); see also 5 Witkin, Summary of Cal. Law § 742.

Plaintiff alleges

(Compm 45-49.)

The allegation of “prospective economic relationships” with prospective ADRs and franchisees does not support a claim for intentional interference with prospective economic advantage. This cause of action “protects the expectation the relationship will produce the desired benefit, not ‘the more speculative expectation that a potentially beneficial relationship will arise.’ ” Sole Energy Co. v. Petrominerals Corp., 128 Cal.App.4th 212, 243 , 26 Cal.Rptr.3d 798 (2005), quoting Korea Supply Co. v. Lockheed Martin Corp., 29 Cal.4th 1134, 1164 , 131 Cal.Rptr.2d 29 , 63 P.3d 937 (2003). However, because the Complaint also alleges existing economic relationships, it is sufficient to state a claim. The element of independently wrongful conduct is satisfied because the claim is based on defamation, a tort independent of the alleged interference. Defendants’ remaining arguments run afoul of the liberal pleading requirements of Rule 8. Accordingly, Defendants’ motion to dismiss the claim for intentional interference with prospective economic advantage is denied.

Defendants next argue that Plaintiff did not sufficiently allege trademark infringement. They contend that the complaint alleges that third parties over whom they have no control, and not Defendants themselves, infringed Plaintiffs trademarks.

The elements of trademark infringement are: (1) plaintiffs ownership of a valid, protectable trademark; (2) defendant’s use of the same or similar symbol without plaintiffs consent in a manner that is likely to cause confusion among ordinary purchasers as the source of the goods or services; and (3) plaintiff was damaged by defendant’s infringement. See 9th Cir. Model Jury Instr. 15.5 & Cmt.

Plaintiff alleges trademark infringement under 15 U.S.C. § 1114 . (Comply 65.) Section 1114 provides protection only of registered marks. Brookfield Commc’n, Inc. v. W. Coast Entm’t Corp., 174 F.3d 1036 , 1047 n. 8 (9th Cir.1999). Plaintiff has registered service marks for Lee Myles Transmissions and Lee Myles Transmissions & Autocare and related symbols. (Comply 10.) Plaintiff then licensed the use of these marks to Defendants, but Defendants allegedly breached the License. (Id. ¶¶ 11-18 & License ¶ 1.1.) Specifically, Plaintiff alleges that

(Id. ¶ 19; see also id. ¶¶ 62-65.) “When a potential customer calls the Lee Myles telephone number or clicks the Lee Myles internet link in the licensed area, the customer is actually contacting Defendants’ Paul’s Transmissions rather than a licensed Lee Myles Center.” (Id. ¶63.) Plaintiff further alleges that

(Id. ¶ 64.)

Plaintiff specifically alleges Defendants’ unauthorized use of the phone number and links on a third-party website. Although the court notes, without deciding, that Defendants’ continued use of the telephone number may constitute breach of contract, it does not constitute trademark infringement. The telephone number is not Plaintiffs registered mark. Furthermore, Plaintiff does not allege that Defendants exercise any amount of control over the superpages website. To the extent the trademark infringement claim is based on the telephone number and third-party website, it lacks a cognizable legal theory. However, Plaintiff also alleges Defendants’ use of Plaintiffs registered marks, which is sufficient to support the infringement claim.

With regard to infringement of its registered marks, Plaintiff does not expressly allege Defendants’ use was -without consent. The court looks to the License, attached to the Complaint, to determine the scope of Plaintiffs consent to Defendants’ use. During the term of the License,

(License ¶ 5.2.) Upon termination,

(License ¶ 14.5.) Based on the foregoing provisions, regardless of whether Defendants’ alleged infringement occurred before or after termination, Plaintiffs consent did not extend to Defendants’ use of the registered marks “to facilitate their own separate transmission and auto care service business,” as alleged in the Complaint. Plaintiff therefore sufficiently alleged infringement of its registered marks. Defendants’ motion to dismiss is denied in this regard.

Based on the same arguments, Defendants argue Plaintiffs claims for unfair competition and false description under 15 U.S.C. § 1125 (a) and for unfair competition under California law should also be dismissed. Plaintiff incorporates into these claims all the allegations made in its section 1114 claim. (CompLIffl 66, 72, 75.) The California unfair competition claim is based on the section 1114 trademark infringement claim. (See id. ¶¶ 67-71 .) As to the federal unfair competition claim, Plaintiff alleges in pertinent part:

(Id. ¶¶ 73, 74.) As to the false description claim, Plaintiff alleged:

(Id. ¶ 76.) To the extent these claims are based on allegations of the content of a third-party website and Defendants’ use of a phone number, they do not support any of the claims. To the extent they are based on Plaintiffs more general allegation that Defendants used Plaintiffs marks “to facilitate their own separate transmission and auto care service business,” they survive Defendants’ motion to dismiss.

Defendants contend Plaintiff does not allege fraud with sufficient specificity. Plaintiffs reliance in its opposition on California state law for the pleading specificity requirements is in error. “It is established law ... that Rule 9(b)’s particularity requirement applies to state-law causes of action.” Vess, 317 F.3d at 1103 . To comply with rule 9(b), “the circumstances constituting fraud ... shall be stated with particularity.” “A pleading is sufficient under rule 9(b) if it identifies the circumstances constituting fraud so that a defendant can prepare an adequate answer from the allegations.” Moore v. Kayport Package Express, Inc., 885 F.2d 531, 540 (9th Cir.1989). In this regard, it is sufficient to plead items such as the time, place and nature of the alleged fraudulent activities. Id. The particularity pleading requirement does not apply to reasonable reliance or other elements of fraud. See Fed.R.Civ.P. 9(b) (“condition of mind of a person may be averred generally”); William W. Schwarzer et al., Fed. Civ. P. Before Trial ¶ 8:44.1 (2007).

Defendants argue the complaint does not state what Defendants’ specific representations were, who made them, and how or they were made. Generally, Rule 9(b) requires a plaintiff to attribute particular fraudulent statements or acts to individual defendants. Moore, 885 F.2d at 540 . However,

Id. Defendants agree that this is a case of alleged corporate fraud. (Reply at 6.)

(CompLIffl 52, 53.) The court finds the fraudulent statement and the circumstances under which it was made are sufficiently alleged under Rule 9(b); however, Plaintiff should identify the individual or individuals making the statement by alleging, where possible, the roles of the individual defendants in the misrepresentation. Accordingly, Defendants’ motion to dismiss is granted with leave to amend.

Defendants also move to strike Plaintiffs demand for punitive damages to the extent it is based on the allegations of fraud. Because Plaintiffs motion to dismiss the fraud claim is granted with leave to amend, the motion to strike punitive damages is denied as premature, without prejudice to renewing it in response to the first amended complaint.

Defendants next move to strike pursuant to Rule 12(f) Plaintiffs demands for liquidated damages and restitution of profits. Pursuant to Rule 12(f), “the court may order stricken from any pleading any insufficient defense or any redundant, immaterial, impertinent, or scandalous matter.” A motion to strike may be used to “strike any part of the prayer for relief when the damages sought are not recoverable as a matter of law.” Bureerong v. Uvawas, 922 F.Supp. 1450 , 1479 n. 34 (C.D.Cal.1996).

Defendants challenge Plaintiffs demand for restitution of profits on its unfair competition claim under California Unfair Competition Law (“UCL”). Specifically, Plaintiff demands “restitutionary damages representing the amount Defendants have been unjustly enriched through Defendants’ unauthorized use of Plaintiffs name and trademark .... ” (Compl. at 22.) The remedies available to individual plaintiffs for unfair competition are limited to restitution and injunctive relief. Cel-Tech Cmmc’n, 20 Cal.4th 163, 179 , 83 Cal.Rptr.2d 548 , 973 P.2d 527 (1999); Madrid v. Perot Sys. Corp., 130 Cal.App.4th 440, 452 , 30 Cal.Rptr.3d 210 (2005), citing Cal. Bus. & Prof.Code §§ 17203, 17206. “The concept of restoration or restitution, as used in the UCL, is not limited only to the return of money or property that was once in the possession of that person. Instead, restitution is broad enough to allow a plaintiff to recover money or property in which he or she has a vested interest.” Korea Supply Co., 29 Cal.4th at 1149 , 131 Cal.Rptr.2d 29 , 63 P.3d 937 (internal quotation marks and citation omitted); Juarez v. Arcadia Fin., Ltd., 152 Cal.App.4th 889, 914-18 , 61 Cal.Rptr.3d 382 (2007) and eases discussed therein. Disgorgement of profits earned by defendants as a result of allegedly unfair practices, where the money sought to be disgorged was not taken from the plaintiff and the plaintiff did not have an ownership interest in the money, is not authorized by the UCL. Korea Supply Co., 29 Cal.4th at 1143-53 , 131 Cal.Rptr.2d 29 , 63 P.3d 937 .

The Complaint does not allege that Plaintiff seeks the return of any money or other property Defendants obtained from Plaintiff or in which Plaintiff had a vested interest. It alleges that Defendants unjustly earned money from their customers by unlawfully using Plaintiffs marks. Accordingly, Defendants’ motion to strike Plaintiffs demand for “restitutionary damages” for unfair competition under the UCL (Compl. at 22) is granted.

Defendants also challenge Plaintiffs demand for liquidated damages. Plaintiff demands liquidated damages for breach of contract under Paragraph 14.7 of the License. (Compl. ¶ 27, p. 20, License ¶ 14.7; Opp’n to Mtn to Strike at 4-5.) Defendants point to the language of the License, which provides that “in the event this Agreement is terminated prior to its expiration by Licensor for cause, Licensor shall be entitled to recover from Licensee [liquidated damages].” (License ¶ 14.7.) Accordingly, the liquidated damages provision applies when Plaintiff terminates the License with Defendants for cause. Under the terms of the License, Plaintiff must give written notice to terminate for cause. (License ¶¶ 14.2-14.5.) The Complaint does not allege Plaintiff terminated the License or that it demands termination of the License in this action. Defendants’ motion to strike is therefore granted with respect to the demand for liquidated damages, and Plaintiff is granted leave to amend.

For the foregoing reasons, IT IS HEREBY ORDERED as follows:

1. Defendants’ motion to dismiss is GRANTED with respect to the fifth cause of action for fraud and DENIED in all other respects.

2. Defendants’ motion to strike is GRANTED to the extent:

a. Plaintiffs demand “[f]or restitution-ary damages representing the amount Defendants have been unjustly enriched through Defendants’ unauthorized use of Plaintiffs name and trademark in an amount to be proven at trial” to the extent it relates to the seventh cause of action for unfair competition under Business and Professions Code § 17200 et seq. only is stricken. Specifically, the court strikes from the Complaint lines 8 and 9 from Paragraph 70.

b. Plaintiffs demand “[f]or damages calculated according to the liquidated damages provision of the license agreement” with respect to the first cause of action for breach of contract is stricken. Specifically, the court strikes Paragraph 27, with the exception of the first sentence, and Item 1 of the Prayer for Relief as to the First Cause of Action.

c. In all other respects, Defendants’ motion to strike is DENIED.

3. Plaintiff is GRANTED LEAVE TO AMEND. An amended complaint must be filed and served no later than March 28, 2008.

IT IS SO ORDERED.