Pineda

McINTYRE, J.—

California's Song-Beverly Credit Card Act of 1971 (Civ. Code, § 1747 et seq.; hereafter the Act) prohibits merchants that accept credit cards in transacting business from requesting and recording "personal identification information" concerning the cardholder. (Civ. Code, § 1747.08, subd. (a)(2); all undesignated statutory references are to the Civil Code.)

In this case, we conclude that the trial court properly sustained a merchant's demurrer to a customer's claims for violation of the Act and invasion of privacy based on allegations that the merchant requested and recorded the customer's zip code for the purpose of using it and the customer's name to obtain the customer's address through the use of a "reverse search" database. Accordingly, we affirm the judgment in the merchant's favor.

In accordance with the principles governing our review of a ruling sustaining a demurrer, the following factual recitation is taken from the allegations of the complaint. ( Moore v. Regents of University of California (1990) 51 Cal.3d 120, 125 [ 271 Cal.Rptr. 146 , 793 P.2d 479 ].)

Jessica Pineda visited a store in California owned by Williams-Sonoma Stores, Inc. (the Store),…