Peviani

ORDER DENYING MOTION TO DISMISS

On January 6, 2011, Defendant Natural Balance, Inc. (“Natural Balance”) filed a motion to dismiss Plaintiff Eileen Peviani (“Plaintiff’)’s complaint. (Doc. No. 8.) On February 14, 2011, Plaintiff filed her opposition to Natural Balance’s motion. (Doc. No. 12.) On February 18, 2011, Natural Balance filed its reply. (Doc. No. 15.) The Court determined this matter to be appropriate for resolution without oral argument and submitted it on the parties’ papers pursuant to Local Civil Rule 7.1(d)(1). (Doc. No. 9.) For the reason below, the Court DENIES Natural Balance’s motion to dismiss.

Background

On November 30, 2010, Plaintiff filed a class action against Natural Balance alleging causes of action for violations of California’s (1) Unfair Competition Law (“UCL”), Cal. Bus. & Prof.Code §§ 17200 et seq. (2) False Advertising Law, (“FAL”) Cal. Bus. & Prof.Code §§ 17500 et seq., and (3) Consumer Legal Remedies Act (“CLRA”), Cal. Civ.Code §§ 1770 et seq. (Doc. No. 1, Compl.) In her complaint, Plaintiff alleges that Natural Balance’s “Cobra Sexual Energy” dietary supplement contains various false and misleading statements on its labeling. (Id. ¶¶ 1, 30-74,…