Ashegian

INTRODUCTION

Plaintiff and appellant Marc Ashegian appeals from a post-judgment order granting a motion for attorney fees under the private attorney general doctrine (Bus. & Prof. Code, § 6158.4, subd. (i); Civ. Proc. Code, § 1021.5) brought by defendants and respondents James G. Beirne, the Law Offices of James G. Beirne, Paul Mendoza Allen and the Law Offices of Paul M. Allen (respondents). Ashegian also appeals from the denial of his motion to tax costs and from the denial of his motion for sanctions under Code of Civil Procedure section 128.7 (section 128.7) directed at respondents’ motion for attorney fees. The operative complaint by Ashegian alleged a cause of action against respondents under Business and Professions Code section 6158.4 (section 6158.4), based on Internet advertising by respondents that allegedly violated State Bar Act regulations (Bus. & Prof. Code, §§ 6158, 6158.1, and 6158.3) governing the content of electronic media advertising for legal services. The trial court sustained a general demurrer to the complaint, and we affirmed the judgment in an unpublished decision (Ashegian v. Beirne, June 20, 2013, B245028 [nonpub. opn] (Ashegian I)), on the ground…