Carter-Wallace, Inc. v. The Procter & Gamble Company

434 F.2d 794 167 U.S.P.Q. 713 CARTER-WALLACE, INC., a corporation, Appellant, v. The PROCTER & GAMBLE COMPANY, The Procter & Gamble Distributing Company, the Procter & Gamble Manufacturing Company, A.B.C. Market Corp., and Oliver Drug Company, corporations, Appellees. No. 25280. United States Court of Appeals, Ninth Circuit. Nov. 10, 1970. 1 Warren L. Kern, Richard A. Wallen, of Harris, Kiech, Russell & Kern, Los Angeles, Cal., Louis Kunin, and V. T. Giordano, of Von Maltitz, Derenberg, Kunin & Janssen, New York City, for appellant. 2 Richard E. Sherwood, Ralph W. Dau of O'Melveny & Myers, Los Angeles, Cal., Thomas S. Calder and John E. McDowell, of Dinsmore, Shohl, Coates & Deupree, Cincinnati, Ohio, for appellees. 3 Before HAMLEY and KILKENNY, Circuit Judges, and LEVIN, * District judge. 4 GERALD S. LEVIN, District Judge. 5 This is an action for unfair competition and common law trademark infringement arising from defendant's 1 alleged infringement of plaintiff's 2 personal deodorant slogan, 'Use ARRID * * * To Be Sure' and its variant, 'To Be Sure,' used in connection with plaintiff's advertising of its personal deodorant under the trademark ARRID. 6…