Verone

I. INTRODUCTION

Plaintiffs, G.G. Verone and West Hollywood Citizens Against Billboard Blight, appeal from the trial court’s denial of their first amended mandate petition and declaratory relief and injunctive relief complaint. Plaintiffs challenge the approval by defendants, the City of West Hollywood (the city) and its city council, of a replacement billboard (the project). The billboard replacement request was presented by the real parties in interest, Ace Outdoor Advertising, LLC (the billboard company) and the property owners, Abraham and Madlen Moradzadeh and the Moradzadeh Family Trust. Plaintiffs argue the project and its approval are inconsistent with the city’s Zoning Ordinance and the Sunset Specific Plan. We affirm the judgment.

II. EVIDENCE

A. Replacement Billboard Application

On August 6, 2009, Andrew Bilanzich, on behalf of the billboard company and Mr. Moradzadeh, submitted an application to the city seeking to replace the existing billboard. The existing billboard is located at 8535 Sunset Boulevard (the project site) in the city’s Sunset Specific Plan area. The existing billboard is V-shaped and double-sided with each face being 16-feet high by 25-feet wide.…