Boschetto

I. FACTUAL BACKGROUND AND PROCEDURAL HISTORY

Boschetto lives in San Francisco, California.1 Defendant- Appellee Jeffrey D. Hansing resides in Milton, Wisconsin. Id. Defendants-Appellees Frank-Boucher Chrysler Dodge-Jeep, Gordie Boucher Ford and Boucher Automotive Group (“Boucher Defendants”) are private corporations with their principal places of business in Wisconsin. The Boucher Defendants operate a website that advertises their auto dealer- ships, although it is not alleged that this website was con- nected in any way with the transaction at issue in this case. Hansing is an employee of one of the Boucher Defendants, Frank Boucher Chrysler Dodge-Jeep. The complaint avers that on August 1, 2005, all Defendants “owned and advertised [ ] a 1964 Ford Galaxie 500 XL 427/425 hp ‘R Code’ in awe- some condition, not restored, rust free chrome in excellent condition, recently rebuilt and ready to be driven, with clear title, and a vehicle warranty number of 4E68R149127.”

The car was advertised for sale on the eBay Internet auction site; a copy of a portion of the eBay listing was attached to Boschetto’s complaint. Id. The eBay listing indicated that the item was located in…