U-Haul International, Inc., an Oregon Corporation v. Jartran, Inc., a Florida Corporation and Sandra C. Tinsley, Inc., James A. Ryder, an Individual, Jartran, Inc., Counterclaimant v. U-Haul International, Inc., Counterdefendant

681 F.2d 1159 216 U.S.P.Q. 1077 U-HAUL INTERNATIONAL, INC., an Oregon corporation, Plaintiff-Appellee, v. JARTRAN, INC., a Florida corporation; and Sandra C. Tinsley, Inc., Defendants-Appellants, James A. Ryder, an individual, Defendant. JARTRAN, INC., Counterclaimant, v. U-HAUL INTERNATIONAL, INC., Counterdefendant. No. 81-5195. United States Court of Appeals, Ninth Circuit. Argued and Submitted March 3, 1982. Decided July 21, 1982. Arthur P. Greenfield, Winston & Strawn, Phoenix, Ariz., argued, for defendants-appellants; Daniel J. McAuliffe, Snell & Wilmer, Phoenix, Ariz., John T. Behrendt, Gibson, Dunn & Crutcher, Los Angeles, Cal., on brief. William S. Hawgood, II, Streich, Lang, Weeks & Cardon, Phoenix, Ariz., for plaintiff-appellee. Appeal from the United States District Court for the District of Arizona. Before WRIGHT, SNEED, and ALARCON, Circuit Judges. SNEED, Circuit Judge: 1 Jartran, Inc. appeals from a preliminary injunction against advertisements which, by describing its truck and trailer services in a certain fashion, compared such services to those of U-Haul International, Inc., the plaintiff below. The newspaper advertisements in question had…