Pizarro

Plaintiffs Reyna Pizarro, Imee Torres, Patricia Pizarro and Diana Burgos (collectively plaintiffs), sued defendant Lamb’s Players Theatre (defendant), on behalf of themselves and the general public, for violations of the Unruh Civil Rights Act (the Act; Civ. Code, § 51 et seq.), the unfair competition law (Bus. & Prof. Code, § 17200 et seq.) and for negligent hire, supervision and retention. The trial court sustained defendant’s demurrer to the complaint without leave to amend and dismissed the action. Plaintiffs timely filed this appeal. We affirm, concluding the age-based ticket price discounts offered by defendant were not arbitrary, and therefore did not violate the Act.

FACTUAL AND PROCEDURAL HISTORY

Defendant is a local San Diego theater company, which produced a musical called Boomers at the Lyceum Theater in downtown San Diego in 2004. Defendant advertised Boomers as the “Musical Revue of a Generation.” On Wednesday nights, defendant held a “Boomer Night” promotion, which provided individuals bom between 1946 and 1964 with admission at one-half the price they would otherwise pay. Full price adult tickets ranged from $28 to $42, depending on the section of the…