Lottfie "Lou" Adray Adray's CBS Premiums, Inc. v. Adry-Mart, Inc Parvis Navi E. Matinkhoo Einola Mateen Musad Hakim

68 F.3d 480 NOTICE: Ninth Circuit Rule 36-3 provides that dispositions other than opinions or orders designated for publication are not precedential and should not be cited except when relevant under the doctrines of law of the case, res judicata, or collateral estoppel. Lottfie "Lou" ADRAY; Adray's CBS Premiums, Inc., Plaintiffs-Appellants, v. ADRY-MART, INC; Parvis Navi; E. Matinkhoo; Einola Mateen; Musad Hakim, Defendants-Appellees. No. 93-55930. United States Court of Appeals, Ninth Circuit. Argued and Submitted Feb. 6, 1995. Decided Oct. 19, 1995. Before: BROWNING, D.W. NELSON and HAWKINS, Circuit Judges. 1 MEMORANDUM * , ** I. Definition of Secondary Meaning A. Physical Source 2 We reject Lou Adray's argument that the district court's instruction on secondary meaning erroneously adopted the "physical source" theory of trademarks. See Fleischmann Distilling Corp. v. Maier Brewing Co., 314 F.2d 149, 155 (9th Cir. 1963); see generally 1 J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition Sec. 3.03 (3d ed. 1994) (discussing the evolution of the source function of trademarks) [hereinafter McCarthy]. Although the instruction required that the "Adray's" mark have come…