Alamilla

ORDER OF DISMISSAL WITH PREJUDICE

Plaintiffs Samuel Alamilla and Colleen King bring this putative class action against Defendants Hain Celestial Group, Inc., BluePrint Wholesale LLC, and ZSBPW LLC, alleging the defendants’ juice products were misleadingly labeled and advertised. The plaintiffs identify several allegedly misleading representations on the products’ labels and on the defendants’ website: that the juices are “100% Raw,” “Raw and Organic,” and/or “Unpasteurized”; that “cooking juice” (i.e., pasteurization) kills vitamins and enzymes; that “juice should never be cooked”; and that the defendants’ juices are not cooked because- they are treated with pressure, rather than heat.

*944 The plaintiffs concede these representations are not literally false. (Opp’n 20). They acknowledge, for example, that “cooking” juice indeed deprives it of nutritional value and that the defendants do. not pasteurize or otherwise “cook” their juice products. But the plaintiffs contend that just like pasteurization, the pressure treatment used by the defendants deprives juice of nutritional value, and that because the defendants do not disclose this, their representations about not cooking…