ORDER RE JURY SELECTION PROCEDURES AND MOTIONS IN LIMINE

With the trial approaching, the Court here provides its instructions concerning its jury selection procedure and its rulings on the parties’ motions in limine.

1. JURY SELECTION PROCEDURE

General. The Court orders that the jury be selected using the “Arizona Blind Strike” method generally as here described. There will be eight jurors, with the entire jury deliberating. Fed.R.Civ.P. 48(a). Each side will have three peremptory challenges. 28 U.S.C. § 1870 ; Fed. R.Civ.P. 47(b). Every member of the jury panel will be numbered, beginning with one.

Jury Preliminaries. After the Court greets the jury panel, counsel will introduce themselves and their clients. Each side will then have two minutes to present a non-argumentative summary of the case. The jury panel will be sworn, and the Court will identify witnesses in the case. The panel members will be asked if they recognize any parties, counsel, or witnesses. The Court will discuss calendar and hardship issues with the entire panel.

Voir Dire. Every member of the panel will answer standard biographical questions read by each member from a paper circulated among the panel. The Court will then conduct voir dire of the entire panel, using standard questions, and if appropriate, questions provided by counsel. Each side may spend 10 to 20 minutes conducting voir dire of the entire panel. The principal purpose of voir dire to identify bias. See Patton v. Yount, 467 U.S. 1025, 1038 , 104 S.Ct. 2885 , 81 L.Ed.2d 847 *1094 (1984); Scott v. Lawrence, 86 F.3d 871 , 874 (9th Cir.1994). It is not to indoctrinate, inculcate, influence, insinuate, inform, or ingratiate.

Hardship Rulings. At some point before challenges for cause and peremptory challenges, and after reviewing the matter with counsel outside the panel’s presence, the Court will rule on hardships. All panel members found to have sufficient hardship will be thanked and excused at the same time.

Challenges. Outside the jury’s presence, the Court will hear and rule on challenges for cause. Each side will then submit in writing five proposed written peremptory challenges. From this list, the Court will determine the three actual peremptory challenges, adjusting for duplicates as follows. Each side will get their first three peremptory challenges as listed by going back and forth from plaintiffs list to defendant’s list in the order specified, not counting a peremptory challenge if it follows a previous duplicate from the other list.

Seating the Jury. After removals from the panel for hardship, challenges for cause, and peremptory challenges, the first eight remaining jurors with the lowest original numbers will be placed in the box and all remaining jury panel members will be thanked and excused.

2. MOTIONS IN LIMINE

Before turning to the parties’ motions, the Court briefly discusses proper and improper reasons for bringing motions in limine.

2.1 Proper Reasons for Motions In Limine

Some examples of proper reasons for motions in limine follow.

2.2 Improper Reasons for Motions In Limine

Many motions in limine deal with obvious or trivial matters that cannot be decided outside the context of developments in the actual trial. Thus, motions in limine often must be granted or denied only without prejudice to further review in the con *1095 text of trial. Some examples of improper reasons for motions in limine follow.

3. RULINGS ON PLAINTIFF’S MOTIONS IN LIMINE

Plaintiffs first motion in limine is DENIED. But Defendant may not introduce evidence concerning the “Team Light Skin” twitter post to show racial animus.

Plaintiffs second motion in limine is DENIED without prejudice and without impact on the June 14, 2012 stipulation.

Plaintiffs third motion in limine is DENIED without prejudice.

Plaintiffs fourth motion in limine is DENIED without prejudice.

Plaintiffs fifth motion in hmine is DENIED.

Plaintiffs sixth motion in limine is DENIED without prejudice and without impact on the June 14, 2012 stipulation.

Plaintiffs seventh motion in limine is DENIED.

Plaintiffs eighth motion in limine is DENIED without prejudice.

Plaintiffs ninth motion in limine is GRANTED.

Plaintiffs tenth motion in limine is DENIED.

4. RULINGS ON DEFENDANT’S MOTIONS IN LIMINE

Defendant’s first motion in limine is DENIED.

Defendant’s second motion in limine is GRANTED in part and DENIED in part. Defendant’s request to exclude Skorheim’s corrective damages testimony is DENIED, but Plaintiff may not introduce testimony concerning corrective advertising damages based on Jacoby’s confusion rate.

Defendant’s third motion in limine is DENIED.

Defendant’s fourth motion in limine is DENIED. But Defendant may conduct discovery concerning Wakia London and Amina Mills and Plaintiffs communications with them.

Defendant’s fifth motion in limine is GRANTED.

Defendant’s sixth motion in limine DENIED with prejudice as to Sally Beauty’s objections under Rules 401, 403, 408, and 901. DENIED without prejudice as to Sally Beauty’s objection under Rule 803.

Defendant’s seventh motion in limine is GRANTED in part and DENIED in part. The motion is GRANTED as to Exhibits 70, 71, 72, 73 (pages MC002419, MC002422, MC002423, and MC002424), 74, 75, 76, 77, 78, 480, and 481, and DENIED as to Exhibit 73 (pages MC002418, MC002420, MC002421).

Defendant’s eighth motion in limine is GRANTED.

*1096 Defendant’s ninth motion in limine is (5) GRANTED subject to reconsideration if original media are unavailable.