MEMORANDUM & ORDER RE: CENTURY 21’S MOTION FOR SUMMARY ADJUDICATION

Century 21 Real Estate LLC (“Century 21”) filed an action against All Professional Realty, Inc. (“All Professional”), Steven M. Wright, and Carol Wright arising from All Professional’s continued use of Century 21’s trademarks following the terminations of real estate brokerage franchise agreements for unpaid fees. (No. 2:10-2751.) Steve Wright, 1 Carol Wright, and All Professional filed a related action against Century 21 arising from the franchise agreements. (No. 2:10-2846.) Century 21 filed a third action against All Professional Hawaii Realty Inc. (“All Professional Hawaii”), John Sherman, Steve Wright, and Carol Wright arising from All Professional *1205 Hawaii’s allegedly wrongful use of Century 21’s trademarks following the termination of another real estate brokerage franchise agreement. (No. 2:11-2497.) All three of these cases have been consolidated. Presently before the court is Century 21’s motion for summary adjudication pursuant to Federal Rule of Civil Procedure 56.

1. Factual and Procedural Background

In 1994, Steve and Carol Wright formed All Professional, a real estate brokerage company. (Compendium of Exhibits Ex. 42 (“Steve Wright Dep. I”) at 12:13-22 (Docket No. 106); 2 Steve Wright Deck in Opp’n to Century 21’s Mot. for Prelim. Injunction (“Steve Wright Deck”) ¶ 2 (Docket No. 18-2).) All Professional signed its first franchise agreement with Century 21 in 1995, which allowed it to operate an office under the name “Century 21 All Professional.” (Steve Wright Dep. I at 20:3-23; Steve Wright Deck ¶ 3.) Century 21 is a franchisor of real estate brokerages. (Bertet Deck ¶ 3 (Docket No. 88-4).)

A. Franchise Agreements

All Professional 3 operates multiple offices and each office is governed by a separate franchise agreement with Century 21. In November of 2005, All Professional signed three ten-year franchise agreements with Century 21 for two offices in Sacramento 4 and one office in Folsom, California, with an effective date of December 1, 2005, for each franchise agreement. (Bertet Deck Exs. A-C §§ 1.5, 1.7.) The Wrights also signed a personal guaranty of All Professional’s obligations under the three California franchise agreements. (Id. Exs. A-C at 43-44.)

Shortly after signing the franchise agreements for the California franchises, the Wrights and their business partner John Sherman, on behalf of All Professional Hawaii, signed a ten-year franchise agreement with Century 21 for the operation of an office in Honolulu, Hawaii. (/¿¶ 6, Ex. D.) The Wrights, together with Sherman, again signed a personal guaranty for All Professional Hawaii’s obligations under the Hawaii franchise agreement. (Id. Ex. D at 43-44.)

All four franchise agreements include the same relevant language. Section 4.1 of the franchise agreements granted All Professional a nonexclusive license to use Century 21’s “Marks” and “System.” (Id. Exs. A-D § 4.1.) “Marks” meant Century 21’s trademarks, service marks, and trade dress. (Id. Exs. A-D § 3.1.8.) “System” meant, inter alia, “policies, procedures, and techniques designed to enable [] offices to compete more effectively in the real estate sales market.” (Id. Exs. A-D § 3.1.14.) Century 21’s “system” also included “common use and promotion of certain Marks, copyrights, trade secrets, centralized advertising programs, recruiting programs, referral programs and sales management training programs.” (Id.)

Century 21 has numerous registered trademarks. (See Iuliano Deck ¶ 3, Ex. A (Docket No. 88-3).) According to Century 21, it uses the trademarks on goods and in advertisements, education, training manuals, newsletters, global computer networks, *1206 and residential, commercial, and mortgage brokerage services. (Id. ¶ 5.) The trademarks have become well recognized because of advertisements and promotions of goods and services offered by Century 21. (Id.)

In exchange for the rights granted under the franchise agreements, All Professional agreed to pay royalty fees of six percent of gross revenue, with an initial monthly minimum fee of $500.00. (Bertet Deck Exs. A-D §§ 7-8.) All Professional also agreed to pay two percent of its gross revenue to a National Advertising Fund (“NAF”) for advertising expenses, with an initial monthly minimum fee of $562.00.

Section 16.2.3 of the franchise agreements provided that Century 21 could terminate the agreement for good cause, including curable and non-curable defaults by All Professional. (Id. Exs. A-D § 16.2.3.) Section 16.2.4, governing termination for curable defaults, provided that Century 21 could terminate the agreement with 30 days notice of the “proposed termination and the opportunity to cure the breach during the entire notice period, or such longer or shorter notice as is required or permitted by the law of the state where the Office is located,” if the curable breach was the failure to pay financial obligations. (Id. Exs. A-D § 16.2.4.) Section 16.2.5 provided that Century 21 could terminate the agreement without notice if termination was based on any non-curable defects. (Id. Exs. A-D § 16.2.5.) Non-curable defects included abandonment of an office demonstrated by, among other things, a franchisee’s failure to operate at an approved location for five consecutive business days. (Id. Exs. A-D § 16.2.5.4.)

The agreements also contained language stating that they were integrated agreements and that the franchisee should not sign the agreement if any representative of Century 21 promised something that was not part of the agreement, an attached addendum, or the offering circular. (Id. Exs. A-D § 22.15.) The agreements further stated that the success of the franchise was dependant on the efforts of the franchise owners and that neither Century 21 nor any other person “guaranteed or warranted that you will succeed in the operation of the Franchise, or has provided any sales or income projections of any kind to you.” (Id. Exs. A-D § 23.9.) Finally, the agreements provided that Century 21 would “have no right to regulate or participate in the recruitment, selection, engagement, retention, discipline or termination of your sales associates or employees, except as may be necessary to protect the Marks and goodwill” and that defendants were “solely responsible for the conduct of the Business operated under this Agreement according to [their] own judgment, and in accordance with the provisions of this Agreement and the P & P Manual .... ” (Id. Exs. A-D § 21.2.)

B. Development Advance Promissory Note

In addition to entering into the California franchise agreements in November of 2005, All Professional borrowed $75,000.00 from Century 21 pursuant to a Development Advance Promissory Note (“DAN” or “Note”) for which the Wrights signed a personal guaranty. (Bertet Deck Ex. D.) The Note provided for a long-term, annual repayment plan and provided that if All Professional was not in breach of its franchise agreements, the yearly amount due would be forgiven if All Professional reached certain gross revenue annual thresholds. (Id.) If the revenue thresholds were not met, the Note stated that “an amount of Principal equal to the Yearly Principal shall become due and payable.” (Id.) In the event that All Professional terminated its business or defaulted on *1207 “any other agreement or note” between the parties, the DAN provided for an acceleration of the unpaid principal. (Id.) In addition to the Note, All Professional and the Wrights signed a Security Agreement in which they granted Century 21, as security for the prompt payment of the Note, a security interest in certain specifically described collateral. (/¿.¶ 20, Ex. F.)

The Wrights state that they executed the Note relying on statements by Dale Omer, Century 21’s Western Regional Vice President, that “everything would be wonderful.” (Steve Wright Dep. I at 62:1-6.) According to the Wrights, Omer told them “not to worry” about repaying the DAN because the new “tools and systems” that Century 21 would provide would “revolutionize [Century 21] offices compared to the competition” and make All Professional more profitable. (Id. at 59:19-60:2; 62:13-15.) Despite these representations, Steve Wright concedes that he does not “believe they ever said that we would be profitable. They said we would be more productive and sell more houses.” (Id. at 67:11-15.)

C. Addenda to Franchise Agreements and Waiver of Claims

All Professional signed an addendum to the River Park franchise agreement, effective January 3, 2006, which amended the franchise agreement to include section 25.4 pertaining to the DAN. (Bertet Decl. ¶ 22, Ex. G § 25.4.) The addendum provided that “in the event of any termination of this agreement for any reason prior to the expiration of the Term ... any and all sums due and owing (and/or not otherwise previously forgiven) under the Development Advance Note may be accelerated (at Franchisor’s discretion) and shall be immediately payable.” (Id.)

All Professional also signed addenda to the other two California franchise agreements that did not relate to the DAN. All three addenda contained a limited waiver of claims from which All Professional and the Wrights agreed to expressly release Century 21 from, and forever waive and relinquish, any and all claims they might have against Century 21, as well as a waiver of All Professional and the Wrights’ rights under section 1542 of the California Civil Code. (Id. ¶22, Ex. G at 115.) All Professional and the Wrights also signed an addendum to the Hawaii franchise, effective February 1, 2006, which contains a similar waiver of claims. (Id. ¶ 24, Ex. H at § 5.)

D. Improper Recruiting Practices

Beginning in late 2006, All Professional argues that Century 21 All Islands, another Century 21 franchise office located in Hawaii, was engaged in an aggressive campaign to recruit All Professional Hawaii’s agents in violation of Century 21’s “Code of Conduct.” 5 Steve Wright informed Sandy Persky, Century 21’s Regional Director assigned to Hawaii, about All Islands’ recruiting violations in an email dated December 19, 2006. (Compendium of Exhibits Ex. 16 at CENT002539 (Docket No. 104).) 6 On *1208 July 20, 2007, Steve Wright sent a second email to Persky, Omer, and Bob Popp at Century 21 complaining about All Islands’ recruiting practices. 7 (Id. Ex. 16 at CENT002538.) This second email specified that All Professional did not expect Century 21 to take any actions based on the complaint. (Id.) The email chain following Steve Wright’s second complaint suggests that as of July 25, 2007, Century 21 had not done anything regarding All Islands’ alleged recruiting violations. (Id.)

On April 18, 2008, Steve Wright sent Persky an additional email with attachments documenting All Islands’ recruitment efforts. (Id. Ex. 17.) Persky forwarded the email to Popp. (Id.) Popp contacted the All Islands broker and suggested that he stop recruiting All Professional Hawaii’s agents. (Compendium of Exhibits Ex. 46 (“Popp Dep. I”) at 59:9— 60:18 (Docket No. 108).) On May 7, 2008, Steve Wright notified Persky and Popp that he was resigning from the Hawaii Broker Counsel because of All Islands’ recruitment practices. (Compendium of Exhibits Ex. 18 (Docket No. 104).)

Beginning in 2008, a number of All Professional’s agents from its California franchises left to work at Century 21 Select. (Steve Wright Dep. I at 142:21-143:14.) Based on conversations with the agents, Steve Wright believed that Select was improperly recruiting his agents, in part by offering them commissions that would result in a net loss to Select. (Id. at 146:11-147:18; see also Compendium of Exhibits Ex. 40 (agent compensation information from Century 21 Select).) Steve Wright also claims that at least two of All Professional’s former agents stole commission checks from All Professional and cashed them after they transferred to Select. (Steve Wright Dep. I at 155:5-16, 157:5-22.) Steve Wright informed Century 21 that other franchisees were “openly competing with All Professional and stealing its business and employees” in violation of Century 21’s “Code of Conduct.” (Steve Wright Decl. ¶ 9.) Popp acknowledges receipt of an email from All Professional complaining about stolen commissions, but did not take any action regarding the complaint. (Popp Dep. I at 72:16-73:3.)

On August 4, 2008, Steve Wright informed Century 21 that he would no longer participate in Broker Council activities for the Sacramento area due to Century 21’s “policy of allowing Select, All Islands, Homefinders to recruit our agents/staff .... ” (Compendium of Exhibits Ex. 19 (Docket No. 104).)

E. Protection of Century 21 Trademark

All Professional also argues that Century 21 allowed other businesses to dilute the Century 21 trademark in All Professional’s area when two real estate offices not affiliated with Century 21, moved into the Folsom area operating as “21st Century Realty” and “First Century.” (Steve Wright Dep. I at 116:6-117:16, 234:14-235:23.) Steve Wright states that he petitioned Popp to have Corporate take action against the trademark infringement in 2004 or 2005. 8 (Id. at 235:13-25.) Steve *1209 Wright reports that Popp responded that “there was nothing he was going to be able to do, that we just had to deal with it.” (Id. 116:17-23.)

All Professional argues that Century 21 took no substantive action on the trademark issue until after All Professional moved out of the Folsom office and Century 21 Select moved into the office. (Steve Wright Dep. I at 235:2-12.) After All Professional’s franchise was terminated on October 8, 2010, Century 21’s legal counsel sent Henry Ung from 21st Century Network, one of the non-affiliated offices, written notification that 21st Century Network was in violation of Century 21’s trademark and demanded that it cease using the marks or face further legal action. (Compendium of Exhibits Ex. 39 (Docket No. 105).)

F. Folsom Office

In late August 2009, All Professional ceased doing business out of its Folsom office. (Steve Wright Dep. I at 201:6-11.) The office closure occurred after the building was foreclosed upon, either due to a partnership break-up between All Professional and a separate entity, (Steve Wright Dep. II at 27:14-29:5), or because All Professional was struggling financially after agents left and its income dropped, (Steve Wright Dep. I at 201:12-21). All Professional did not seek approval from Century 21 prior to closing the Folsom office. (Id. at 201:22-202:2.)

On October 27, 2009, Century 21 inquired as to the status of All Professional’s Folsom office. (Compendium of Exhibits Ex. 24 (Docket No. 104).) All Professional responded that it was relocating the Folsom office and “expect to be fully opérational the first of the year.” (Id.) All Professional also stated that it would advise Century 21 when the new address was finalized. (Id.)

In February 2010, Mike Bainbridge, a Century 21 business consultant, suggested that All Professional merge its Folsom office with its Sacramento office in order to avoid paying minimum monthly fees on the Folsom office that was not currently operating. (Compendium of Exhibits Ex. 48 (“Bainbridge Dep.”) at 106:16-107:8 (Docket No. 110); Steve Wright Dep. I at 203:19-204:13.) All Professional did not elect to consolidate the offices.

On February 5, 2010, Dan Jacuzzi, the owner of Century 21 Select, emailed Marc Fischman at Century 21 about opening up a Century 21 Folsom office at the same location that All Professional had abandoned. (Compendium of Exhibits Ex. 25 at CENT004385 (Docket No. 104).) Before opening up a Folsom location, however, Jacuzzi wanted to “insure [sic] that the prior (now closed) franchise of All Professional be terminated.” (Id.) On February 11, 2010, Bainbridge sent Jacuzzi an application for the new Folsom office and stated that he was “working on the other half of the request and will keep you posted as to how that progresses.” (Id. at CENT004275.)

On May 24, 2010, Century 21 sent All Professional notice that it had terminated All Professional’s Folsom office on the grounds of abandonment. (Compendium of Exhibits Ex. 31 (Docket No. 105).) On May 26, 2010, Century 21 approved Jacuzzi’s application to open an office in Folsom using the building that All Professional had vacated. (Compendium of Exhibits *1210 Ex. 47 (“Popp Dep. Ill”) at 13:24-14:15, 22:5-10 (Docket No. 109).) All Professional argues that Century 21’s termination of its Folsom office was the result of Century 21 favoring Select over All Professional.

G. Failure to Pay Century 21 Franchise Fees

Beginning in May of 2009, All Professional stopped paying many of its franchise fees. (Bertet Deck ¶ 25.) All Professional was aware that it had failed to pay the fees. Century 21’s online system provides its franchisees with “detailed summaries of their account balances owed to Century 21, including specific information detailing the amounts owed by that franchisee, when the amounts are due, and the type of amount due (i.e., royalty fee, national advertising fee fund fee, Development Advance Note, etc.)[.]” (Id. ¶ 30.)

During and prior to this period, Ml Professional also failed to meet its annual thresholds requirement and thus annual DAN payments for 2007, 2008, and 2009 were not forgiven. When Century 21 approached Ml Professional regarding payment of the DAN fees, Century 21 offered to waive the payment in exchange for a one-year extension of each franchise agreement and a general release of claims. (Compendium of Exhibits Ex. 23 (Docket No. 104).) Ml Professional rejected Century 21’s proposal and instead offered a counterproposal of a 15-day extension of the franchise agreement. (Id.) Steve Wright later also proposed that Century 21 have “Select fire the 8 agents he [Jacuzzi] has bought and Homefinders fire the 5 agents they have allowed John Sherman to recruit.” (Id.) Century 21 rejected the counteroffers. (Id.) Thereafter, All Professional failed to make any payments on the Note.

H. Termination of Franchises

In four separate letters dated April 5, 2010, Century 21 notified All Professional of its intent to terminate the four franchise agreements and of All Professional’s opportunity to cure. (Bertet Deck Exs. I-L.) The notice pertaining to the River Park Drive office stated in pertinent part:

(Id. Ex. I.) The notice also provided contact information for Jacqueline Bertet, Century 21’s Senior Director of Financial Services, and informed All Professional that failure to pay the balance would result in immediate termination of the franchise, which would require All Professional to pay the amount past due at the time of termination, sums assessed in a post-termination audit, the remaining balance of the Note, and lost profits. (Id.) The notice pertaining to the Florin Road, Sacramento, office contained similar language and stated that the balance was $23,492.69 as of February 24, 2010. (Id. Ex. K.) The notice pertaining to the Folsom office contained similar language and stated that the balance was $13,274.34 as of February 24, 2010. (Id. Ex. J.) The notice pertaining to the Honolulu office contained similar language and stated that the balance was $14,813.76. (Id. Ex. L.) Ml four notices required payment by May 10, 2010.

*1211 In the month following receipt of the April 5, 2010, notices, neither Steve nor Carol Wright called representatives of Century 21. Carol Wright initially called Shalina Rodriguez, a Director of Financial Services for Century 21, on May 6, 2010. (Compendium of Exhibits Ex. 44 (“Carol Wright Dep.”) at 201:22-203:21, 206:4-16 (Docket No. 107).) Carol Wright states that in the telephone call she asked for an accounting and “disputed certain discrepancies I saw in the notices of default.” (Carol Wright Decl. ¶ 12.) Carol Wright “specifically asked what would be required to resolve the claimed default”:

(Suppl. Carol Wright Deck in Supp. Of Pis.’ Mot. for P.I. (“Suppl. Carol Wright Deck”) ¶ 4 (No. 2:10-2846, Docket No. 13).)

The day after the phone conversation, Carol Wright emailed a letter to Rodriguez identifying the following “items we need to address before proceeding”: (1) removing minimum royalty and NAF fees from the Folsom office account balance because it had been closed since August 31, 2009; (2) determining the cutoff date for “final payment calculations,” with a possible date of March 31, 2010; 9 (3) “handling” the Hawaii office separately; (4) removing minimum royalty and NAF fees from January, February, and March of 2010; (5) separating the Note amount owed because of a “separate issue” as to why All Professional was not paying it; and (6) crediting $304.50 because of a Century 21 error. (Compendium of Exhibits Ex. 29 (Docket No. 104).) Lastly, Carol Wright stated that the “totals will obviously have to be recalculated before we can talk about payment arrangements,” and said that she would make payments on “April 2010 transactions to start anew.” 10 (Id.)

Century 21 accounting guidelines allowed for account managers and directors to arrange alternative payment plans with Century 21 franchisees who were behind on their payments. (Compendium of Exhibits Ex. 45 (“Bertet Dep.”) at 26:17-28:14 (Docket No. 108).) Under these guidelines, franchises with less than $100,000 in debt could be offered a deal point agreement (a type of note) and franchises with over $100,000 in debt could be offered an interest bearing note to help them pay off their debts. (Id. at 26:17-28:25.) Based on their course of dealings with Century 21, the Wrights believed that they would be offered a payment plan to cure their default. (Carol Wright Dep. at 200:7-201:4.)

On June 16, 2010, the Wrights participated in a conference call with account managers Rodriguez and Shawn Holland. (Id. at 22:4-14.) During the call, the parties discussed changing the official closing date for the Folsom office in order to reduce minimum fees during that period. *1212 (Id. at 222:5-8.) In an email dated June 17, 2010, Holland reported that during the call “we managed to resolve her dispute except for the DAN money. We are hoping to resolve that matter soon and prepare 2 separate Deal Point Agreements (one for the Hawaii office).” (Compendium of Exhibits Ex. 32 (Docket No. 105).) An agreement on DAN payments was never reached and Deal Point Agreements were not issued.

In letters dated July 7, 2010, Century 21 terminated the franchise agreements governing the two Sacramento offices and the Hawaii office, effective July 9, 2010. 11 (Bertet Deck Exs. N-P.) The letter regarding the River Park Drive office stated that the account balance was $72,407.97 as of July 6, 2010, an additional $41,667.00 was owed under the Note, and an additional $250,029.34 was owed for lost profits, pursuant to calculations prescribed by the franchise agreement. (Id. Ex. N.) The letter regarding the Florin Road office stated that the account balance was $33,934.30 as of July 6, 2010, and an additional $155,671.48 was owed for lost profits. (Id. Ex. O.) The letter regarding the Hawaii office stated that the account balance was $21,898.08 as of July 6, 2010, and an additional $80,541.98 was owed for lost profits. (Id. Ex. P.) All Professional was instructed to follow post-termination procedures and cease using Century 21’s trademarks. (See id. Exs. N-P.) The procedures were more fully described in section 16.4 of the franchise agreements. 12 Upon termination of the franchise agreements, Century 21 denied All Professional access to Century 21’s server, email accounts, databases, and the Preferred Client Club. (Steve Wright Deck ¶ 14; Carol Wright Deck ¶ 13.)

The Wrights claim not to have anticipated the terminations. Carol Wright states that, based on her communications with Rodriguez and Holland of Century 21:

(Carol Wright Deck ¶ 13.) Steve Wright claims that they were prepared to pay off their debts with Century 21 as soon as a number was finalized. (Steve Wright Dep. at 222:10-223:7.) The Wrights’ willingness to pay off their account balance appears limited to their willingness to sign a new promissory note with Century 21. (See, e.g., id. at 222:14 (“We were prepared to sign a Note.”).) During the court’s January 11, 2011, evidentiary hearing on a preliminary injunction for this matter, both Carol and Steve Wright stated that they did not have the cash on hand to pay off their account balance. (See, e.g., Jan. 11, 2011, Tr. at 61:1-3, 70:11-14 (“THE COURT: And the reason you didn’t pay for those earlier months is because you *1213 didn’t have that kind of money, right? THE WITNESS: Not in that volume, no sir.”), 80:10-81:17.) All Professional now presents bank statements suggesting that it had approximately $150,000 in its bank accounts in May 2010. (Compendium of Exhibits Ex. 30 (Docket No. 104).)

All Professional also argues that the termination of its franchises took Century 21 employees by surprise. A July 12, 2010, email from Popp states that he “thought we were getting close on a deal.” (Compendium of Exhibits Ex. 34 (Docket No. 105).) In response, however, Bainbridge replied, ‘We’re only close on a deal if we’re willing to forgive the DAN payments due because he lost those agents to Select.” (Id.)

Following receipt of the July 7, 2010, termination letters, the Wrights sent Century 21 a letter dated July 16, 2010, asking that Century 21 reconsider the termination. The letter stated “It was never our intention not to pay Century 21 the royalty fees and NAF fees due. The only part that was in contention was the repayment of the Development Advance Note. And it was at that point that communications failed.” (Id. Ex. 35.) Century 21 subsequently denied All Professional’s request for reinstatement in a letter dated July 29, 2010. (Id. Ex. 38.) In an August 2, 2010, letter, the Wrights wrote that they were “perplexed” by the denial of their request for reinstatement and were “curious as to what this denial of [their] reinstatement was based on since our message to [Rodriguez] was that we were willing to pay what was due Century 21 and that we were willing to sign [Century 21’s] note.” (Steve Wright Decl. Ex. 5.)

I. Continuing Use of Century 21 Trademarks

In late August, Century 21 conducted inspections of the Sacramento offices to determine whether All Professional had complied with what it believed were All Professional’s post-termination obligations under the franchise agreements. The reports indicated that All Professional continued to use Century 21’s trademarks. (Bertet Decl. Exs. V-X.) In a September 17, 2010, letter, Century 21’s counsel informed Steve and Carol Wright of the results of the post-termination inspections and demanded that they comply with the post-termination franchise agreement obligations, (Steve Wright Decl. Ex. 6), to which the Wrights responded with a September 21, 2010, letter, proposing terms under which All Professional would continue to be a franchisee of Century 21. (Id. Ex. 7.)

All Professional continued to use Century 21’s trade dress until after the court issued its preliminary injunction order on January 24, 2011. On February 11, 2011, All Professional filed a Notice of Appeal of the court’s order. (Docket No. 34.) On February 23, 2011, 2011 WL 4594910 , the court denied All Professional’s Request for Stay and in open court encouraged the parties to agree to a time table for All Professional to de-mark its offices. (Docket No. 41.) In a stipulation dated March 8, 2011, the parties agreed that All Professional would have until April 1, 2011, to cease using Century 21’s marks on buildings and would cover up Century 21’s marks on yard signs by May 1, 2011. (Compendium of Exhibits Ex. 41 (Docket No. 105).)

J. Present Litigation

On September 30, 2010, Steve Wright, Carol Wright, and All Professional filed an action in state court against Century 21 for violation of a termination provision of the California Franchise Relations Act (“CFRA”), Cal. Bus. & Prof.Code § 20020, violation of California’s Unfair Competition *1214 Law (“UCL”), Cal. Bus. & Prof.Code §§ 17200-17210, intentional interference with business advantage, breach of contract, breach of the implied covenant of good faith and fair dealing, fraud, negligent interference with business advantage, and interference with contract. (Notice of Removal Ex. A (No. 2:10-2846, Docket No. 1).) On October 6, 2010, the state court denied Steve Wright, Carol Wright, and All Professional’s ex parte application for a temporary restraining order. (Id. Ex. J.) With a pending motion for a preliminary injunction against it, Century 21 removed the action to federal court on October 21, 2010.

On October 12, 2010, Century 21 filed a separate action in this court against All Professional, Steve Wright, and Carol Wright for claims of federal trademark infringement, 15 U.S.C. § 1114 , common law trademark infringement, federal unfair competition, 15 U.S.C. § 1125 , California statutory trademark infringement, Cal. Bus. & Prof.Code § 14340, violation of the UCL, breach of contract, breach of guaranty, breach of promissory note, account stated, quantum meruit, and accounting. (Docket No. 1.)

On December 22, 2010, Century 21 filed an additional action against Steve Wright, Carol Wright, and All Professional Hawaii in Morris County, New Jersey, for claims of trademark infringement, 15 U.S.C. § 1114 , false designation of origin/ false advertising, 15 U.S.C. § 1125 (a), trademark dilution, 15 U.S.C. § 1125 (c), common law unfair competition, breach of contract, breach of guaranty, accounting, and unjust enrichment. (No. 11-2497, Docket No. 1-1.) All Professional removed the action to federal court on the basis of diversity jurisdiction and Century 21 later stipulated to transferring the matter to this court. The court consolidated all three actions in orders issued on April 6, 2011, and October 11, 2011. (See No. Docket Nos. 49, 62.)

On November 1, 2010, Century 21 filed a motion for a preliminary injunction requesting that the court enforce All Professional’s post-termination obligations under the franchise agreements. (Docket No. 8.) Prior to issuing a ruling on the preliminary injunction motion, the court held an evidentiary hearing in which it heard testimony from the parties on January 11, 2011. On January 24, 2011, 2011 WL 221651 , the court granted Century 21’s motion for preliminary injunction and enjoined All Professional from further unauthorized use of Century 21’s marks. (Docket No. 28.)

Presently before the court is Century 21’s motion for summary judgment on its trademark infringement/unfair competition, breach of contract, and breach of guaranty claims, as well as all of All Professional’s claims. 13

II. Requests for Judicial Notice/Evidentiary Objections

Century 21 requests that the court take judicial notice of a number of documents previously filed in this case as well as the transcript from the court’s January 11, 2011, evidentiary hearing. All Professional additionally requests that the court take judicial notice of a filed stipulation and agreement in the California Department of Real Estate matter In re: Idalia Lizzette Lombera & Franki Halloran, No. H-5325 SAC, and its notice of appeal from the *1215 court’s order granting Century 21’s preliminary injunction motion. Because this is a motion for summary judgment, the court may consider these documents without taking judicial notice of them.

On a motion for summary judgment, “[a] party may object that the material cited to support or dispute a fact cannot be presented in a form that would be admissible in evidence.” Fed.R.Civ.P. 56(c)(2). “[T]o survive summary judgment, a party does not necessarily have to produce evidence in a form that would be admissible at trial, as long as the party satisfies the requirements of Federal Rules of Civil Procedure 56.” Fraser v. Goodale, 342 F.3d 1032, 1036-37 (9th Cir.2003) (quoting Block v. City of Los Angeles, 253 F.3d 410, 418-19 (9th Cir.2001)) (internal quotation marks omitted). Even if the non-moving party’s evidence is presented in a form that is currently inadmissible, such evidence may be evaluated on a motion for summary judgment so long as the moving party’s objections could be cured at trial. See Burch v. Regents of the Univ. of Cal., 433 F.Supp.2d 1110, 1119-20 (E.D.Cal.2006).

All Professional raises eight objections to portions of two declarations submitted by Century 21 on the grounds of lack of personal knowledge, improper opinion testimony, lack of foundation, improper legal conclusions, and inadmissible hearsay. Century 21 raises eleven objections to portions of Steve Wright’s Declaration, (Docket No. 112-3), and twenty objections to portions of All Professional’s Statement of Additional Material Facts, (Docket No. 112-2), on the grounds of lack of foundation, relevance, speculation, lack of personal knowledge, inadmissible hearsay, and that the statements are conclusory.

Objections to evidence on the ground that the evidence is irrelevant, speculative, argumentative, vague and ambiguous, or constitutes an improper legal conclusion are all duplicative of the summary judgment standard itself. See Burch, 433 F.Supp.2d at 1119-20 . A court can award summary judgment only when there is no genuine dispute of material fact. It cannot rely on irrelevant facts, and thus relevance objections are redundant. Instead of objecting, parties should argue that certain facts are not material. Similarly, statements based on speculation, improper legal conclusions, personal knowledge, or argumentative statements are not facts and can only be considered as arguments, not as facts, on a motion for summary judgment. Instead of challenging the admissibility of this evidence, lawyers should challenge its sufficiency. Objections on any of these grounds are superfluous, and the court will overrule them.

In the interest of brevity, as the parties are aware of the substance of their objections and the grounds asserted in support of each objection, the court will not review the substance or grounds of the individual objections here. The parties’ objections are all overruled.

III. Choice of Law

As an initial matter, the parties dispute whether New Jersey or California law applies to this dispute. The contracts at issue each contain a choice of law provision stating: “This Agreement will be governed by the laws of the state of New Jersey, except that the New Jersey Franchises Practice Act shall not apply to agreements with the Offices located outside of New Jersey.” (Bertet Deck ¶ 17, Exs. A-D § 22.7, at 35.) All Professional argues that the court should hold that the choice of law provision is unenforceable and instead apply California law in this case.

Both parties agree that California choice of law analysis should govern the enforce *1216 ment of the choice of law provision. Under California law, the enforceability of choice of law provisions is governed by the Restatement of Conflicts of Laws and the California Supreme Court’s decision in Nedlloyd Lines B.V. v. Superior Court, 3 Cal.4th 459 , 11 Cal.Rptr.2d 330 , 834 P.2d 1148 (1992). It’s Just Lunch Int’l v. Polar Bear, Inc., No. Civ. 03-2485, 2004 WL 3406117 , at *2 (S.D.Cal. Apr. 29, 2004). “In determining the enforceability of arm’s-length, contractual choice-of-law provisions, California courts shall apply the principles set forth in Restatement section 187, which reflects a strong policy favoring enforcement of such provisions.” Nedlloyd, 3 Cal.4th at 464-65 , 11 Cal.Rptr.2d 330 , 834 P.2d 1148 .

Under Nedlloyd , California will apply the law indicated by the choice of law provision where: “(1) the chosen state has a substantial relationship to the parties or their transaction,” or where “(2) there is any other reasonable basis for the parties’ choice of law.” Id. at 466 , 11 Cal.Rptr.2d 330 , 834 P.2d 1148 . “If neither of these tests is met, that is the end of the inquiry, and the court need not enforce the parties’ choice of law.” Id. Where either test is met, the court proceeds to the second step and “determine[s] whether the chosen state’s law is contrary to the fundamental policy of California.” Id. If there is no conflict of this nature, the choice of law provision must be enforced. Id.

Where “there is a fundamental conflict with California law,” the court proceeds to the third step and “determined whether California has a materially greater interest than the chosen state in the determination of the particular issue. If California has a materially greater interest than the chosen state, the choice of law shall not be enforced, for the obvious reason that in such circumstance we will decline to enforce a law contrary to this state’s fundamental policy.” Id. (internal citations and quotations marks omitted).

A. Substantial Relationship

Applying the Nedlloyd test here, the court must first determine “whether the chosen state has a substantial relationship to the parties or their transaction ....” Id. This requirement is satisfied because Century 21 has a substantial relationship with New Jersey because it is a limited liability company with its principal place of business and headquarters in New Jersey. See Nedlloyd, 3 Cal.4th at 467 , 11 Cal.Rptr.2d 330 , 834 P.2d 1148 (citing Restatement of Conflicts of Laws § 187 cmt. f); It’s Just Lunch Int’l LLC v. Island Park Enter. Grp., Inc., No. EDCV 08-367-VAP, 2008 WL 4683637 , at *2 (C.D.Cal. Oct. 21, 2008).

Moreover, Century 21’s New Jersey residence provides a “reasonable basis” for a contractual provision requiring application of New Jersey Law. “If one of the parties resides in the chosen state, the parties have a reasonable basis for their choice.” Consul Ltd. v. Solide Enters., Inc., 802 F.2d 1143, 1147 (9th Cir.1986).

B. Fundamental Policy

The court next considers whether application of New Jersey law would be contrary to “a fundamental policy” of California. There is no bright-line definition of a “fundamental policy.” Restatement of Conflict of Laws § 187 cmt. g. A fundamental policy must be “substantive,” and “may be embodied in a statute which makes one or more kinds of contracts illegal or which is designed to protect a person against the oppressive use of superior bargaining power.” Id.

Here, All Professional’s eighth cause of action is based on the CFRA, which “serves to protect California franchi *1217 sees, typically small business owners and entrepreneurs, from abuses by franchisors in connection with the nonrenewal and termination of franchises.” 1-800-Got Junk? LLC v. Superior Court, 189 Cal.App.4th 500, 516 , 116 Cal.Rptr.3d 923 (2d Dist.2010). Courts are required to construe “the CFRA broadly to carry out legislative intent, that intent ... is to protect franchise investors, i.e. those who ‘pay for the right to enter into a business.’ ” Thueson v. U-Haul Int’l, Inc., 144 Cal.App.4th 664, 673 , 50 Cal.Rptr.3d 669 (1st Dist.2006). The CFRA’s provisions “apply to any franchise where either the franchisee is domiciled in this state or the franchised business is or has been operated in this state.” Cal. Bus. & Prof.Code § 20015.

The legislature was so concerned that the CFRA statutory protections be provided to all franchisees that it created an antiwaiver provision, which states that “[a]ny condition, stipulation or provision purporting to bind any person to waive compliance with any provision of this law is contrary to public policy and void.” Cal. Bus. & Prof.Code § 20010. Section 20010 though “only voids a choice of law provision which requires a franchisee to ‘waive compliance’ with the protections of the CFRA.” 1-800-Got Junk?, 189 Cal.App.4th at 518 , 116 Cal.Rptr.3d 923 . The critical inquiry is therefore whether the enforcement of the New Jersey choice of law provision would diminish the rights that All Professional would otherwise have under the CFRA.

In this case, All Professional brings a claim under the CFRA provision that prohibits termination of a franchise without good cause and requires that the franchisee be given a reasonable opportunity to cure. See Cal. Bus. & Prof.Code § 20020. It is true that there is similar New Jersey statute, but it would not provide such protections in this case because the New Jersey Franchise Act does not cover franchisees that do not maintain a franchise location in New Jersey. See N.J. Stat. 56:10-4. Application of New Jersey law, however, would not effectuate a waiver of All Professional’s protections under the CFRA because the CFRA provision’s good cause and opportunity to cure requirements are incorporated into All Professional’s franchise agreements with Century 21. (See Bertet Decl. Exs. A-D § 16.2.4.) Application of the CFRA would thus provide no greater protection of All Professional than the franchise agreements themselves. Application of New Jersey law would therefore not diminish All Professional’s rights because any claims that All Professional may have under the CFRA can be pursued as breach of contract claims under the franchise agreements. 14 Accordingly, the choice of law provision is enforceable and the court will apply the laws of New Jersey. 15

*1218 IV. Discussion

Summary judgment is proper “if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(a). 16 A material fact is one that could affect the outcome of the suit, and a genuine issue is one that could permit a reasonable jury to enter a verdict in the non-moving party’s favor. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248 , 106 S.Ct. 2505 , 91 L.Ed.2d 202 (1986). The party moving for summary judgment bears the initial burden of establishing the absence of a genuine issue of material fact and can satisfy this burden by presenting evidence that negates an essential element of the non-moving party’s case. Celotex Corp. v. Catrett, 477 U.S. 317, 322-23 , 106 S.Ct. 2548 , 91 L.Ed.2d 265 (1986). Alternatively, the moving party can demonstrate that the non-moving party cannot produce evidence to support an essential element upon which it will bear the burden of proof at trial. Id.

Once the moving party meets its initial burden, the burden shifts to the non-moving party to “designate ‘specific facts showing that there is a genuine issue for trial.’ ” Id. at 324 , 106 S.Ct. 2548 (quoting then-Fed. R. Civ. P. 56(e)). To carry this burden, the non-moving party must “do more than simply show that there is some metaphysical doubt as to the material facts.” Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 586 , 106 S.Ct. 1348 , 89 L.Ed.2d 538 (1986). “The mere existence of a scintilla of evidence ... will be insufficient; there must be evidence on which the jury could reasonably find for the [non-moving party].” Anderson, 477 U.S. at 252 , 106 S.Ct. 2505 .

In deciding a summary judgment motion, the court must view the evidence in the light most favorable to the non-moving party and draw all justifiable inferences in its favor. Id. at 255 , 106 S.Ct. 2505 . “Credibility determinations, the weighing of the evidence, and the drawing of legitimate inferences from the facts are jury functions, not those of a judge ... ruling on a motion for summary judgment .... ” Id.

A. Century 21 ’s Claims

1. Breach of Contract

To state a claim for breach of contract under New Jersey law, there must be proof of “(1) a contract between the parties, (2) a breach of that contract, (3) damages flowing therefrom; and (4) that [the plaintiff] performed its own contractual obligations.” Frederico v. Home Depot, 507 F.3d 188, 203 (3d Cir.2007). Century 21 brings its claim for breach of contract on the basis that All Professional and All Professional Hawaii defaulted under the terms of the franchise agreements by failing to pay their franchise fees. All Professional does not dispute that it failed to pay franchise fees pursuant to the franchise agreements, but argues that it was excused from fully performing in the face of Century 21’s breaches of the agreements. The court will address the terms of the franchise agreements and then will consider each of Century 21’s alleged breaches in turn.

*1219 a. Interpreting the Franchise Agreement

“The primary standard governing the interpretation of an integrated agreement is to use ‘the meaning that would be ascribed to it by a reasonably intelligent person who was acquainted with all the operative usages and circumstances surrounding the making of the writing.’ ” YA Global Invs., L.P. v. Cliff, 419 N.J.Super. 1, 11 , 15 A.3d 857 (App.Div.2011) (quoting Deerhurst Estates v. Meadow Homes, Inc., 64 NJ.Super. 134, 149, 165 A.2d 543 (App. Div.1960)). On a motion for summary judgment, a court may properly interpret a contract as a matter of law only if the meaning of the contract is unambiguous. Miller v. Glenn Miller Prods., Inc., 454 F.3d 975 , 990 (9th Cir.2006) (citation omitted).

Under New Jersey law, “[e]vidence of the circumstances is always admissible in aid of the interpretation of an integrated agreement. This is so even when the contract on its face is free from ambiguity.” Halper v. Halper, 164 F.3d 830, 840 (3d Cir.1999) (quoting Alt. N. Airlines v. Schwimmer, 12 N.J. 293, 301 , 96 A.2d 652 (1953)). Although extrinsic evidence is permitted to determine the meaning of contractual terms, after the meaning of the contract is discerned the parol evidence rule “prohibit[s] the introduction of extrinsic evidence to vary the terms of the contract.” Conway v. 287 Corporate Ctr. Assocs., 187 N.J. 259, 270 , 901 A.2d 341 (2006). Summary judgment is inappropriate if the court cannot determine the parties’ intent at the time of contracting without judging the credibility of the extrinsic evidence. See City of Hope Nat. Med. Ctr. v. Genentech, Inc., 43 Cal.4th 375, 395 , 75 Cal.Rptr.3d 333 , 181 P.3d 142 (2008).

In this case, All Professional does not dispute that the franchise agreements are integrated agreements. (See Bertet Deck Exs. A-D § 22.15.) The only provision of the agreements that All Professional suggests is ambiguous is section 4.1, which states, in pertinent part:

(Id. Exs. A-D § 4.1.) The agreements define “System” to mean

(Id. Exs. A-D § 3.1.14.)

All Professional contends that Century 21’s use of the term “System” is ambiguous and argues that “[a] reasonable interpretation of the Century 21 drafted Agreement is that the ‘System’ includes a promise to prevent intra family recruiting, *1220 preserve the financial privacy of a franchisee and to protect the Century 21 service mark.” (Opp’n to Summ. Adjudication at 27:27-28:1 (Docket No. 93).) All Professional does not explain why application of the definition provided in the agreements for the term “System” would produce an ambiguous result, nor why its proposed interpretation is reasonable.

The plain and clear language of section 4.1 grants the franchisee a non-exclusive license to use Century 21’s marks and system. The definition of “system” provided in the agreements, which encompasses use of Century 21’s marks, copyrights, trade secrets, and advertising programs, is consistent with the plain purpose of section 4.1. All Professional’s proposed definition of “System,” which would obligate Century 21 to prevent intra family recruiting, preserve financial privacy, and protect Century 21’s service mark, is inconsistent with the plain meaning of section 4.1 in defining the scope of the non-exclusive license because it places affirmative obligations upon Century 21, rather than defining All Professional’s rights under the non-exclusive license.

All Professional’s proposed definition of “System” also contradicts other provisions in the franchise agreements. Section 4.4.1 provides that ‘You shall be responsible for, and supervise all of your Affiliates in order to assure, the proper use of the Marks and the System in compliance with this Agreement.” (Bertet Deck Exs. A-D § 4.4.1.) Section 21.2 further provides that Century 21 has “no right to regulate or participate in the recruitment, selection, engagement, retention, discipline, or termination of your sales associates or employees.” (Id. Exs. A-D § 21.2.) These terms place the obligation to enforce compliance with Century 21’s proposed recruiting practices on All Professional and suggest that inserting an obligation into the term “System” for Century 21 to manage a franchisee’s employment practices is inconsistent with other terms in the agreement.

Finally, nothing All Professional has submitted regarding the circumstances surrounding the franchise agreements supports their proposed definition or claims that the agreements are ambiguous. Based on the evidence submitted, section 4.1 of the franchise agreements is not susceptible to more than one meaning and is therefore not ambiguous. The court can thus interpret the contracts as a matter of law.

b. All Professional’s Allegations that Century 21 Breached the Contract and Excused All Professional’s Performance Under the Franchise Agreements

All Professional submits a number of ways in which it alleges that Century 21 breached the franchise agreements in a manner that excused its performance. 17 The court will address each alleged breach in turn.

1. Improper Recruiting

The Century 21 Code of Conduct states that “[t]he Franchisee and its Office Personnel should avoid recruiting (which shall include, but shall not be limited to, personal solicitations, mass mailings, personal mailings, and/or advertising), other *1221 CENTURY 21 Franchisees’ Sales Associates unless the other CENTURY 21 Franchisee first consents to such recruiting activities.” (Compendium of Exhibits Ex. 15 (“Code of Conduct”) at 24 (Docket No. 103).) All Professional argues that Century 21 breached the franchise agreements when it failed to stop other franchises from recruiting its agents. As a result of this breach, All Professional claims that its revenues dropped, rendering it unable to, and therefore excused from, paying its franchise fees.

With respect to Steve Wright’s complaints to Century 21, Century 21 had no obligation under the agreements to prevent other franchisees from recruiting All Professional’s agents. To the contrary, Century 21 did not have the right to do so. As discussed above, section 21.2 provided:

(Bertet Deck Exs. A-D § 21.2.) This provision applied to all of Century 21’s franchise agreements, and therefore also governed its relationship with Select and All Islands. The remedy, as this court explained previously, was for All Professional to sue Select, the Century 21 franchisee that allegedly recruited All Professional’s agents and moved into the same Folsom office that All Professional vacated. 18

Century 21 did not have the right to run either All Professional’s or Select’s business. It was at best in the position of mediator, with no authority to enforce sanctions against either party. Regardless of Century 21’s actions, Select’s alleged recruiting of All Professional’s agents was no excuse for All Professional to stop paying fees to Century 21.

2. Divulging of Confidential Information

All Professional alleges that Century 21 released confidential information regarding its finances that undermined its agents’ confidence in the franchise and encouraged other franchises to recruit All Professional’s agents. 19 (See Steve Wright Dep. II at 72:16-73:24.) The only provision in the franchise agreements that ad- *1222 dresses Century 21’s obligations regarding All Professional’s confidential information is section 13.5. Section 13.5 provides that “no information supplied to us shall be considered confidential by the parties.” (Bertet Decl. Exs. A-D § 13.5.)

All Professional argues instead that the term “System” in section 4.1 should be construed to place an obligation on Century 21 to protect All Professional’s information from disclosure. As the court discussed above, such an interpretation is inconsistent with the plain meaning of section 4.1 and would flatly contradict section 13.5. Because Century 21 had no duty to protect All Professional’s confidential information under the franchise agreements, any information allegedly divulged cannot be used to establish a breach of contract or as an excuse for All Professional to stop paying its franchise fees.

3. Failing to Protect the Century 21 Name

All Professional alleges that Century 21’s failure to protect its name and marks violated the franchise agreement and that the resulting consumer confusion caused All Professional to lose business. All Professional fails to direct the court’s attention to any provision in the franchise agreements that imposes an obligation on Century 21 to protect the Century 21 name from infringement by third parties. Once again, All Professional relies on its reinterpretation of the term “System” in section 4.1 to impose such an obligation on Century 21. Section 4.1 cannot be reasonably interpreted to impose an affirmative obligation on Century 21 to initiate third-party lawsuits based on All Professional’s complaints.

Instead, section 4.4.2 provides that Century 21 “reservefs] the right to approve any and all public uses of the Marks.... At our sole option, we or an affiliate will obtain and maintain its registrations for the Marks and exercise the rights against infringement or unauthorized use of the Marks.” (Id. Exs. A-D § 4.4.2.) The language of section 4.4.2 suggests that Century 21 retains the discretion to decide when to take action against infringers. All Professional’s interpretation of section 4.1 contradicts the discretion that Century 21 is given under section 4.4.2 and would therefore be an unreasonable interpretation. Because Century 21 has no affirmative duty to prosecute entities that infringe upon its Mark, Century 21’s alleged inaction cannot be used to establish that it breached the franchise agreements.

4. Facilitating Select’s Move to Folsom

Section 5.2 of the franchise agreements provides that “during the term of this agreement, [Century 21] shall not grant another franchised CENTURY 21 office at a location which is within .25 mile ... of [All Professional’s] Office.” (Id. Exs. A-D § 5.2.) All Professional argues that Century 21 breached the franchise agreement when it allowed Select to move into the Folsom office that All Professional had previously used. 20 At the time that Century 21 approved Select’s application to move to Folsom, All Professional’s Folsom franchise had already been terminated on the grounds of abandonment. Therefore, Century 21 did not violate section 5.2 of the franchise agreement. All Professional points to no other provisions in the franchise agreements that suggest that Century 21 was barred from permitting Select’s move to Folsom.

*1223 5. Failing to Provide the “Tools and Systems” Promised

All Professional alleges that Century 21’s failure to provide “tools and systems” excused All Professional’s performance under the franchise agreements. It is unclear to the court what “tools and systems” All Professional is referring to, but it appears that All Professional believes that the “tools and systems” would increase its productivity. Once again, All Professional fails to cite the provision of the franchise agreement it is relying on for this claim.

Section 23.9 of the franchise agreements states that All Professional “acknowledge[s] that neither [Century 21], nor any other person has guaranteed or warranted that you will succeed in the operation of the Franchise .... ” Similarly, section 23.10 of the franchise agreements states that All Professional acknowledges that Century 21 “neither orally or in writing represented any specified level of sales or profit.” As discussed above, reading a obligation into section 4.1 that Century 21 provide “tools and systems” to ensure profitability is incompatible with the section’s clear meaning and other provisions of the agreement.

Assuming that the franchise agreements did require Century 21 to provide All Professional with “tools and systems,” All Professional has failed to raise a genuine issue of material fact showing that Century 21 failed to provide the required “tools and systems.” Rather, All Professional’s argument and evidence relies on the circular reasoning that because it was not profitable, Century 21 must have failed to provide it will sufficient “tools and systems.” Such tautology is not enough to defeat a motion for summary adjudication. It is clear from the evidence that All Professional was provided with various tools and systems, such as the lead router, which All Professional found important enough to move this court for a preliminary injunction requiring Century 21 to allow it continued access to the Century 21 system.

6. Preventing All Professional from Curing its Defaults

All Professional argues that Century 21 prevented it from curing its defaults by not properly accounting for All Professional’s overdue fees, failing to provide it with a payment plan, and then terminating the franchises without notice.

All Professional’s Folsom franchise was terminated under the franchise agreement’s abandonment clause, section 16.2.5.4, for failure to operate the office for more than five consecutive business days. Abandonment is a non-curable default for which Century 21 can terminate a franchise without notice. (Bertet Decl. Exs. A-D § 16.2.5.) It is unclear how Century 21 could have acted to prevent All Professional from curing its breach since it was within All Professional’s sole control to reopen its Folsom office — Century 21 did not own the premises or evict All Professional. If anything, by waiting more than six months to terminate All Professional’s Folsom franchise, Century 21 gave All Professional more time to cure its abandonment breach than it was required to under the franchise agreement.

The Sacramento and Hawaii franchises were terminated after All Professional failed to cure its defaults by the May 10, 2010, deadline set in the April 5, 2010, notice of default letters. As the court discussed in its preliminary injunction order, All Professional’s negotiations with Century 21 to create an alternative payment plan did not relieve All Professional of its obligation to pay its default in full by *1224 the cure date. 21 Century 21 was under no obligation to enter into such discussions or provide a payment plan.

Since the preliminary injunction hearing All Professional has provided additional details regarding the terms of its negotiation with Century 21. None of this evidence though suggests that All Professional ever reached a deal with Century 21 regarding a payment plan or that Century 21 made any representations to All Professional that it should wait to pay off any portion of its default until after an agreement was reached. The evidence does suggest that the majority of the overdue franchise fees were undisputed and that All Professional failed to pay even the undisputed fees.

It was unequivocally clear from the testimony of the Wrights during the evidentiary hearing on the preliminary injunction motion that the primary reason they did not pay the franchise fees they owed to Century 21 was that they did not have the money to do so. It was not because All Professional did not know the amount to pay nor was it because Century 21 had defaulted on its obligations.

The Wrights now present evidence that suggests that they did have adequate funds to pay the franchise fees that they owed. (Compendium of Exhibits Ex. 30.) This new evidence directly contradicts the Wrights’ repeated sworn assertions during the evidentiary hearing that they did not have the funds available to pay off their default and their claim that the Folsom office was closed due to cash flow problems. Regardless of this new evidence, All Professional provides no evidence showing that Century 21 prevented it from paying off its accounts directly with cash. All Professional has failed to provide any material facts suggesting that Century 21 prevented it from curing its breach and excusing its obligation to perform under the franchise agreements.

7. Terminating Franchise Agreements in Bad Faith

Finally, All Professional argues that Century 21 terminated the franchise agreements in bad faith because the terminations for non-payment and abandonment were actually “pretext” for Century 21’s ulterior motives. All Professional’s argument appears to be premised on the assumption that if Century 21 terminated the contracts in bad faith, Century 21 was in breach of contract. It is not clear how this would function to otherwise excuse All Professional’s performance under the franchise agreements. In support of its argument that termination of a franchise agreement pursuant to its express terms is invalid if there is some pretextual motive, All Professional cites section 20020 of the CFRA 22 and JRS Products, Inc. v. Matsushita Electric Corp. of America, 115 Cal.App.4th 168, 173 , 8 Cal.Rptr.3d 840 (2004).

Section 20020 of the CFRA prohibits termination of a franchise without good cause and requires that the franchisee be given a reasonable opportunity to cure. *1225 See Cal. Bus. & Prof.Code § 20020. All Professional’s argument appears to rely on the interpretation of “good cause” as including a “good faith,” as opposed to “bad faith,” requirement. “Good cause” is defined in section 20020 of the CFRA to “include, but not be limited to, the failure of the franchise to comply with any lawful requirement of the franchise agreement after being given notice thereof and a reasonable opportunity, which in no event need be more than 30 days, to cure the failure.” Id. The CFRA makes no mention of a “good faith” requirement and All Professional fails to cite any caselaw suggesting such a requirement. Under section 20020, Century 21’s termination of All Professional’s franchises was in good faith because Century 21 provided All Professional with more than 30 days to cure its default. All Professional’s reliance on JRS Products is similarly of no help as the decision does not discuss pretextual termination at all.

“If a party has a legal right to terminate the contract ..., its motive for exercising that right is irrelevant. The party can seize on a ground for termination given it by the contract to terminate the contract for an unrelated reason.” Tuf Racing Prods., Inc. v. Am. Suzuki Motor Corp., 223 F.3d 585, 589 (7th Cir.2000). It is entirely possible that if All Professional’s relationship with Century 21 had been better, Century 21 may have been inclined to work harder to maintain or restore All Professional’s franchises. Regardless of Century 21’s motives leading up to the termination of All Professional’s franchises, though, the terminations were properly conducted under the franchise agreements and therefore Century 21’s motive is irrelevant.

All Professional further claims that the termination of its Folsom franchise was “patently a pre-text” because the termination violated the terms of the franchise agreement’s abandonment clause. (Opp’n to Mot. for Summ. Adjudication at 29:13-14.) Section 16.2.5 of the franchise agreements provides that:

(Bertet Decl. Exs. A-D § 16.2.5.) All Professional argues that it was not reasonable for Century 21 to conclude that they no longer intended to operate the Folsom office and therefore they did not abandon the franchise.

All Professional interprets section 16.2.5 to require proof that the franchisee does not intend to continue to operate the business when the office has not been operational for five business days or more. A plain reading of section 16.2.5 only requires a determination of whether the franchise intends to continue operation of the business where the office has not been operational for less than five days. To interpret the section as stating otherwise would render the provision’s distinction between a business that has not operated for five consecutive business days and one that has not operated for a shorter period meaningless because Century 21 would always be required to undergo analysis of the “facts and circumstances.” All Professional’s interpretation thus fails to give meaning to the entirety of the provision and is not reasonable.

Century 21 properly terminated the Folsom franchise after All Professional failed to conduct business out of the office, or any other Folsom office, for over six *1226 months. The termination was therefore not “patently a pre-text.”

The court further notes that even if the termination of All Professional’s Folsom franchise was improper under the franchise agreement’s abandonment clause, the termination would have been proper had Century 21 relied on All Professional’s failure to cure its default on the Folsom franchise. The April 5, 2010, notice of default on the Folsom franchise specified a cure date of May 10, 2010. (Bertet Decl. Ex. J.) Century 21 did not terminate All Professional’s Folsom office on abandonment grounds until May 24, 2010, (Compendium of Exhibits Ex. 31), well after the cure date.

All Professional has failed to demonstrate that Century 21 was in breach of the franchise agreement in any manner. All Professional’s performance under the agreements was therefore not excused. Accordingly, the court will grant Century 21’s motion for summary adjudication of its claim that All Profession was in breach of contract with respect to the four franchise agreements.

c. Breach of the DAN Agreement

Century 21’s breach of contract claim also includes breach of the DAN agreement by All Professional for failure to make required payments. Under the DAN agreement, All Professional received a $75,000 loan, repayment of which would be waived in each year that All Professional reached a minimum threshold in gross revenues. All Professional did not reach the minimum threshold in gross revenue for three separate years, yet it never made any of the required payments under the DAN. All Professional does not dispute these facts, but instead argues that its failure to make the required payments under the DAN should be excused or were otherwise not required.

Under New Jersey law, a written contract is considered integrated “when the parties intend it to constitute the complete and final expression of their agreement. When a contract lacks an express integration clause the district court must determine whether the parties intended their agreement to be an integrated contract by reading the writing in light of the surrounding circumstances.” Rite Aid of N.J., Inc. v. United Food & Commercial Workers, Civ. No. 11-00374, 2011 WL 5920939 , at *6 (D.N.J. Nov. 28, 2011) (quoting Starter Corp. v. Converse, Inc., 170 F.3d 286, 295 (2d Cir.1999)).

The parties dispute whether the DAN is an integrated contract. The agreement does provide that All Professional “acknowledges and agrees that neither [Century 21] nor any of its affiliates has made any representations or warranties, nor furnished any information to them concerning any aspect of the Franchise Agreements or [All Professional’s] business.” (Bertet Decl. Ex. E at CENT000294.) This provision, however, is included in a paragraph that begins by limiting its applicability to situations where the “Note is being executed in connection with the acquisition or consolidation (by merger, acquisition or otherwise) of a real estate brokerage business.” (Id. Ex. E at CENT000293-CENT000294.) Although the specific sentence that Century 21 relies upon does not specifically contain this limitation, it appears at the end of a paragraph that repeatedly limits its contents to DANs signed in connection with an acquisition or consolidation. The DAN agreement in this case was not signed in connection with the acquisition or consolidation of a franchise, therefore it would be reasonable to read the limitation on the effect Century 21’s representations as not applying in this *1227 case. The court will thus consider the surrounding circumstances. 23

All Professional points to statements made by Omer, Century 21’s Western Regional Vice President, at the time it signed the DAN suggesting that the Wrights were “not to worry” about repaying the DAN because of the new “tools and systems” that Century 21 was developing. All Professional argues that after it signed the DAN, Century 21 began to provide less support, never provided the “tools and systems” promised, and began to allow other franchises to steal All Professional’s agents. The court has already addressed these complaints-Century 21 met its obligations under the franchise agreements and did not guarantee that Ml Professional would be profitable. As Steve Wright himself conceded, Omer never “said that we would be profitable. They said we would be more productive and sell more houses.” (Steve Wright Dep. I at 67:11— 15.)

Aside from Ml Professional’s evidence regarding Omer’s representations, the surrounding circumstances support the direct application of the DAN provision that failure to meet gross revenue thresholds would require DAN payments. At the time that Ml Professional and the Wrights signed the DAN agreement, they also executed a Security Agreement and an Amendment to the River Park franchise agreement that contained provisions specifically pertaining to repayment of the DAN. These agreements, which do contain integration clauses, and the plain language in the DAN agreement regarding the circumstances under which DAN payments would be required suggest that there would be circumstances under which a franchise would not meet its gross revenue threshold and would be required to repay a portion of the DAN. Ml Professional’s proposed interpretation of the DAN as placing an affirmative obligation on Century 21 to provide “tools and systems” so that Ml Professional would always meet the gross revenue threshold, or to waive the DAN payments, is inconsistent with this evidence. Because Century 21 had no obligation to ensure that Ml Professional never had to repay the DAN, Ml Professional’s failure to perform under the DAN agreement is not excused.

Accordingly, the court will grant Century 21’s motion for summary adjudication for its claim that Ml Professional was in breach of contract with respect to the DAN agreement.

d. Actual Damages

Consideration of damages is appropriate because the court has found that Ml Professional was in breach of contract of both the franchise agreements and the DAN and has granted Century 21’s motion for summary adjudication. The parties dispute the amount of damages that Century 21 is entitled to in compensation for Ml Professional’s breach of the franchise agreements. Century 21 claims that Ml Professional currently owes past due franchise and advertising fees totaling $196,954.90. Ml Professional raises a number of objections to the charges. The court will address each objection in turn.

First, Ml Professional objects to Century 21’s accounting for the River Park, Florin Road, and Hawaii franchises because it alleges that it was prevented from paying past due service fees after Century 21 terminated support services. (Steve Wright Decl. in Supp. of Defs.’ Opp’n to Mot. for Summ. Adjudication *1228 (“Steve Wright Decl. II”) ¶¶ 4, 6-7 (Docket No. 95).) 24 The fact that All Professional no longer had access to Century 21’s online payment system after its franchises were terminated neither excuses its failure to pay its past-due franchise fees nor constitutes a disputed material fact regarding the amount ultimately due.

All Professional next objects to any portion of the DAN being due on account of Century 21 “withholding services essential to maintain production.” (Id. ¶ 4.) The court has already dismissed this objection above.

Third, All Professional disputes the accounting for NAF advertising fees for the River Park franchise. Specifically, All Professional argues that it was overcharged by $1,359 in advertising fees that were first charged in January 2007 and previously waived by Century 21 as an erroneous charge. (Id.) The only evidence that All Professional presents in support of this disputed charge is Steve Wright’s eonclusory deposition statement that the charge had been waived. (Id.) Century 21’s alleged waiver of the charge appears to be connected to its 2008 proposal to waive All Professional’s 2007 DAN and NAF fees in exchange for All Professional signing a one-year extension on its franchise fees. (Rubin Decl. Ex. B (“Carol Wright Dep. II”) at 159:16-161:8.) Because All Professional did not agree to the proposal, Century 21’s offer to waive the NAF fees is not binding. Steve Wright’s conclusory statement arguing otherwise is not sufficient. 25 All Professional has thus failed to present evidence establishing a materially disputed fact regarding this charge.

Fourth, All Professional disputes a $1,500 charge for a lead router charged to the River Park franchise’s account. (Steve Wright Decl. II ¶ 4.) According to Steve Wright, All Professional never agreed to pay for the router. (Id.) During oral arguments, Century 21 was unable to point to any evidence disputing this claim. Without knowing the circumstances under which the lead router was provided to All Professional, the court is unable to determine whether the charge is proper. All Professional has thus presented evidence sufficient to establish a materially disputed fact regarding this charge.

*1229 Fifth, All Professional disputes the minimum royalty fees and advertising fees assessed after August 31, 2009, when it closed its Folsom office. (Id.) All Professional cites to no provision of the franchise agreement that permits a franchise to unilaterally close its franchise office and not pay the minimum royalty fees, while still technically retaining its status as a Century 21 franchise. Under the contract, therefore, All Professional was required to pay the minimum royalty fees until the franchise agreement was terminated. The court also notes that All Professional’s argument discussed above that Century 21 was not entitled to terminate the Folsom franchise because All Professional still intended to reopen the office directly contradicts its claim that it should not be responsible for any fees during that period. All Professional thus fails to provide a materially disputed fact suggesting that it was not responsible for the minimum royalty fees assessed on the Folsom franchise after August 31, 2009.

Finally, All Professional objects to Century 21’s accounting for the Florin Road and Hawaii franchises on the grounds that it “disputes the accuracy of the fees claimed by Century 21.” (Id. ¶¶ 6, 7.) This conclusory statement is insufficient to create a genuine issue of material fact as to the amounts owed under either franchise agreement. See Anheuser-Busch, Inc. v. Natural Beverage Distribs., 69 F.3d 337, 345 (9th Cir.1995) (noting that “conclusory or speculative testimony is insufficient to raise a genuine issue of fact to defeat summary judgment”).

Accordingly, with respect to the damages that All Professional owes Century 21 for breach of the franchise agreements, the court finds that there is no genuine dispute as to $195,454.90 of the $196,954.90 Century 21 claims. There is, however, a genuine dispute as to the remaining $1,500.00 claimed by Century 21.

e. Future Lost Profits

Section 16.7.2 of the franchise agreements provides that in the event of early termination of the agreements, All Professional shall immediately become obligated to pay Century 21 “lost future profits” that “shall be equal to the combined monthly average of 1 Royalty Fees, NAP contributions, and any other fees under this Agreement ... payable from the Effective Date of this Agreement through the date of early termination, multiplied by the number of months (or partial months) remaining in the term of this Agreement” discounted to present value at a rate of eight percent. (Bertet Decl. Exs. A-D § 16.7.2.) As a result of the early termination of All Professional’s franchises, Century 21 claims that All Professional owes it lost future profits in the amount of $250,029.34 on the River Park franchise, $88,757.77 on the Folsom franchise, $155,671.48 on the Florin Road franchise, and $80,541.98 on the Hawaii franchise. (Id. ¶¶ 42-45, Exs. R-U.)

“Generally, a liquidated damage clause is enforceable in New Jersey where actual damages which would be sustained upon a breach are difficult to project and are not readily susceptible of proof under the rules of evidence. The agreed upon sum must not, however, be disproportionate to the presumable loss.” Cent. Steel Drum Co. v. Gold Cooperage, Inc., 200 N.J.Super. 251 , 491 A.2d 49, 54 (N.J.App.Div.1985), overruled on other grounds by Kutzin v. Pirnie, 124 N.J. 500 , 591 A.2d 932 (1991). The party challenging a liquidated damages clause bears the burden of proving its unreasonableness. See id. “Thus, the party challenging a stipulated damages clause ‘must establish that its application amounts to a penalty.’ ” Wasserman’s Inc. v. Twp. of Middletown, *1230 137 N.J. 238, 253 , 645 A.2d 100 (1994) (quoting Haromy v. Sawyer, 98 Nev. 544, 546 , 654 P.2d 1022 (1982)).

The purpose of a stipulated damages clause is to compensate the promisee for non-performance, and not to compel the promisor to perform. Id. Accordingly, provisions for liquidated damages are enforceable only if “the amount so fixed is a reasonable forecast of just compensation for the harm that is caused by the breach.” Westmount Country Club v. Kameny, 82 N.J.Super. 200, 206, 197 A.2d 379 (App.Div.1964). A liquidated damages clause is therefore unreasonable if “it does more than compensate plaintiffs for their approximate actual damages caused by the breach.” Wasserman’s Inc., 137 N.J. at 254, 645 A.2d 100 . When considered at the time of contracting, the liquidated damages calculation in the franchise agreements, basing Century 21’s expected lost profits on an average of All Professional’s monthly revenue appears reasonable.

The New Jersey Supreme Court has suggested that consideration of the reasonableness of a liquidated damages clause at the time of breach, or actual damages, is also appropriate in determining the reasonableness of the parties’ prediction of damages. 26 Id. at 252 , 645 A.2d 100 . “It is to be observed that hindsight is frequently better than foresight, and that, in passing judgment upon the honesty and genuineness of the pre-estimate made by the parties, the court cannot help but be influenced by its knowledge of subsequent events.” Id. (quoting Corbin on Contracts § 1063 (1951)). The court will therefore consider the circumstances at the time of termination to determine whether the liquidated damages clause is enforceable in this case.

Here, All Professional presents evidence that it argues suggests that at the time Century 21 terminated All Professional’s three franchises in Sacramento in Hawaii, it did not expect that it would suffer any significant loss of profits. In an email sent July 12, 2010, Bainbridge, a Century 21 business consultant, told Popp, “I believe if we terminate we would get most of the producing agents who are loyal to C21 .... ” (Compendium of Exhibits Ex. 34.) After the terminations, in a second email sent August 3, 2010, Bainbridge told Popp, “Fortunately, we will more than replace [All Professional’s] production in this area with the Select ERA conversion this month ....” 27 (Id. Ex. 36.) While these emails suggest that at least Bainbridge did not believe that Century 21 would suffer major losses after terminating All Professional, it falls far short of establishing that the liquidated damages clause would be disproportionate with Century 21’s actual losses. All Professional continues to operate offices at all three locations which would otherwise have resulted in franchise and advertising fees for Century 21. All Professional presents no evidence concerning it or Century 21’s past or current revenues in these locations. As the party with the burden of proof on this issue, the two emails presented by All Professional is insufficient to establish that Century 21 *1231 suffered no actual damages or that the liquidated damages clause would be disproportionate with Century 21’s losses.

The court is more sympathetic to All Professional’s arguments concerning the unfairness of applying the liquidated damages clause to the Folsom franchise because All Professional no longer operates an office at that location. The court nevertheless may not substitute its own intuition for the lack of evidence presented by All Professional in this case, but must instead look to the evidence presented by the parties. As All Professional pointed out in oral arguments, the emails from Bainbridge were sent after the Folsom franchise was terminated and therefore were not in reference to Century 21’s profits in Folsom. All Professional presents no evidence regarding Century 21’s losses in connection with the Folsom location.

Citing California law, All Professional further argues that application of the liquidated damages clause would be inappropriate in this case because Century 21 was the party that chose to terminate the franchise agreement. (Opp’n to Mot. for Summ. Adjudication at 42:7-10 (citing Postal Instant Press, Inc. v. Sealy, 43 Cal.App.4th 1704, 1711 , 51 Cal.Rptr.2d 365 (2d Dist.1996)).) The California appellate court in Sealy found that where termination of the franchise agreement was for failure to pay franchise fees, the breach did not proximately cause the lost future profits and therefore the liquidated damages provision was unenforceable. 28 Sealy, 43 Cal.App.4th at 1713 , 51 Cal.Rptr.2d 365 . Sealy’s proximate cause analysis has since been persuasively challenged in Radisson Hotels Int’l, Inc. v. Majestic Towers, Inc., 488 F.Supp.2d 953 , 963 n. 10 (C.D.Cal.2007). Absent compelling New Jersey authority on the matter, the court will apply New Jersey’s presumption in favor of liquidated damages clauses. See Cent. Steel Drum, 491 A.2d at 54 . 29

Because there is not sufficient evidence showing that the liquidated damages provision will compensate Century 21 far in excess of its actual damages, the court finds that the provision is enforceable. Accordingly, the court will grant Century 21’s motion for summary damages as it relates to its liquidated damages request in the amount of $575,001.57.

2. Breach of Guaranty

“The liability of a guarantor is measured by that of the principal, unless the agreement explicitly provides otherwise.” Nat’l Westminster Bank N.J. v. Lomker, 277 N.J.Super. 491, 498 , 649 A.2d 1328 (App.Div.1994). The Wrights signed guarantees on all four franchise agreements that cover all of All Professional and All Professional Hawaii’s obligations under the franchise agreements. (See Bertet Decl. Exs. A-D at 43-44.) Because the court found that All Professional breached the franchise agreements and because no payments have been made by the Wrights, it follows that the Wrights are also in breach of the guarantees. Accordingly, the court will grant Century 21’s motion for summary adjudication with respect to its breach of guaranty claim.

*1232 8. Trademark Infringement and Unfair Competition

A federal claim for trademark infringement pursuant to section 32 of the Lanham Act requires (1) ownership of a registered trademark; (2) use of that mark beginning before the alleged infringer’s use; (3) the alleged infringer’s use without the alleged owner’s consent; and (4) that the alleged infringer’s use is likely to cause confusion, or to cause mistake, or to deceive. See 15 U.S.C. § 1114 (a); Century 21 Real Estate v. Sandlin, 846 F.2d 1175, 1178 (9th Cir.1988); Intel Corp. v. Americas News Intel Pub., LLC, No. C 09-05085, 2010 WL 2740063 , at *2 (N.D.Cal. July 12, 2010). The elements of a federal unfair competition claim for false designation of origin of services under section 43(a) of the Lanham Act is identical to the federal trademark infringement claim, with the exception that the trademark need not be registered. See 15 U.S.C. § 1125 (a); Intel Corp., 2010 WL 2740063 , at *2. The only elements the parties dispute are whether the agreements were properly terminated and whether Century 21 has met its burden to show likelihood of confusion.

The merits of Century 21’s claims depend in part on whether Century 21 properly terminated the franchise agreements. 30 See McDonald’s Corp. v. Robertson, 147 F.3d 1301, 1308 (11th Cir.1998) (“[W]e find that the Lanham Act’s requirement that a franchisor demonstrate that unauthorized trademark use occurred to prevail on the merits of a trademark infringement claim against a franchisee necessitates some type of showing that the franchisor properly terminated the contract purporting to authorize the trademarks’ use, thus resulting in the unauthorized use of trademarks by the former franchisee.”); S & R Corp. v. Jiffy Lube Int’l, Inc., 968 F.2d 371 , 375 (3d Cir.1992) (“Once a franchise is terminated, the franchisor has the right to enjoin unauthorized use of its trademark under the Lanham Act. Thus, Jiffy Lube will merit preliminary injunctive relief if it can adduce sufficient facts indicating that its termination of Durst’s franchises was proper.”); see also Re/Max N. Cent., Inc. v. Cook, 272 F.3d 424, 430 (7th Cir.2001). Termination of a franchise agreement may be improper under either the terms of the agreement or state franchise laws. See Re/Max N. Cent., 272 F.3d at 430 .

a. Use of Trademark Without Consent

As the court previously found, the evidence establishes that Century 21 properly terminated All Professional’s franchises under the terms of the franchise agreements. Century 21 notified All Professional of its intent to terminate the franchise agreements and the opportunity to cure in April 5, 2010, letters, following prior informal notices of failure to pay amounts due that All Professional had ignored. Having not received payment of even the undisputed fees, Century 21 terminated the Sacramento office agreements effective July 9, 2010. Century 21 thus properly waited more than 30 days after the notices of default were sent as required under section 16.2.4 before it terminated the agreements for All Professional’s failure to cure.

b. Likelihood of Confusion

The court previously found that All Professional’s continued use of the Century 21 marks was sufficient to establish a likeli *1233 hood of confusion. (See Jan. 24, 2011, Order at 22:21-24:27 (Docket No. 28).) All Professional now argues that Century 21 has failed to show “actual confusion” by an appreciable number of people and that its holdover infringement was not “willful” because it desired to remain a Century 21 franchise and subsequently de-marked after the court’s preliminary injunction order.

Evidence of actual confusion is not required to prevail on a motion for summary judgment of a trademark infringement claim. See J.B. Williams Co. v. Le Conte Cosmetics, 523 F.2d 187 , 191 n. 5-6 (9th Cir.1975) (“Although the trial court found no evidence of actual confusion, this fact does not preclude this Court from concluding that there is a ‘likelihood of confusion’, as actual confusion is merely one factor to be considered by the Court when it makes its determination.”). All Professional’s reliance on the decisions in Entrepreneur Media Inc. v. Smith, 279 F.3d 1135 (9th Cir.2002), and KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., 543 U.S. 111 , 125 S.Ct. 542 , 160 L.Ed.2d 440 (2004), to establish that Century 21 has the burden to present proof of actual confusion is misplaced. These decisions only establish that Century 21 bears the burden of proving likelihood of confusion for an appreciable number of people, not actual confusion. See KP Permanent Make-Up, 543 U.S. at 121-22 , 125 S.Ct. 542 ; Entrepreneur Media, 279 F.3d at 1151 . As the court described in detail in its preliminary injunction order, Century 21 has met this burden. (Jan. 24, 2011, Order at 22:21-24:27.) All Professional has presented no new facts suggesting that the court’s prior order was mistaken.

All Professional’s underlying intent when it used the Century 21 marks without authorization is irrelevant to the question of willfulness. It is undisputed that All Professional was informed upon termination that it needed to de-identify. The fact that “All Professional desired to avoid disrupting their relationships with their clients and their agents while this dispute was litigated,” (Opp’n to Mot. for Summ. Adjudication at 45:2-3), does not excuse its violation of Century 21’s trademark. There is no recognized exception to the Lanham Act that allows infringers to continue using a mark during a legal dispute. All Professional has thus failed to provide material facts suggesting that its infringement was not willful. All Professional’s remedy if it believed that its franchises were wrongfully terminated was to sue for damages and seek a preliminary injunction, not to continue to use Century 21’s marks without paying franchise fees.

All Professional’s infringement of Century 21’s marks began in July 2010, when it failed to de-identify after its franchises were terminated. All Professional’s argument that it is not liable for trademark infringement because it de-marked after the court issued its preliminary injunction order in January 2011, lacks legal support. All Professional was no longer authorized to use Century 21’s trademarks after its franchises were terminated, and the fact that the court did not issue a preliminary injunction for several months after the termination did not give All Professional the right to use Century 21’s marks without Century 21’s authorization. All Professional has thus failed to present material facts suggesting that it did not violate Century 21’s trademark.

In conjunction with its trademark claims, Century 21 also requests injunctive relief. The Lanham Act gives courts the “power to grant injunctions, according to the principles of equity and upon such terms as the court may deem reasonable, to prevent the violation” of a registrant’s rights. 15 U.S.C. § 1116 (a). Injunctions *1234 are especially appropriate where the infringing use is for a similar service. See Century 21 Real Estate Corp. v. Sandlin, 846 F.2d 1175, 1181 (9th Cir.1988). The standard for a permanent injunction is essentially the same as for a preliminary injunction, with the exception that the plaintiff must show actual success, rather than a likelihood of success. See Amoco Prod. Co. v. Village of Gambell, 480 U.S. 531 , 546 n. 12, 107 S.Ct. 1396 , 94 L.Ed.2d 542 (1987). Since Century 21 has succeeded on its trademark infringement claim, it is entitled to a permanent injunction. Accordingly the court will grant Century 21’s motion for summary adjudication of its trademark infringement and unfair competition claims and will permanently enjoin All Professional from further use of Century 21’s marks.

c. Damages

Having found that All Professional infringed upon Century 21’s trademarks, the court next determines the appropriate damages. The damages provision of the Lanham Act states:

15 U.S.C. § 1117 (a). Century 21 requests treble damages of $86,022.00.

Century 21 claims that it was damaged in an amount equal to the minimum franchise fees that All Professional would have been required to pay to continue using Century 21’s marks for its three operational offices under the franchise agreements. The minimum franchise fees total $3,186.00 per month for the three franchises. This estimation of damages is reasonable because it represents the minimum amount that Century 21 would have received if All Professional had been authorized to use Century 21’s marks, and, if anything, Century 21’s actual damages could have been higher than this figure. Because All Professional continued to take advantage of the franchise agreements’ benefits, enforcement of All Professional’s obligations under the agreements is appropriate.

As the court discussed above, All Professional’s use of Century 21’s mark was willful. When the infringer’s use of a counterfeit mark is willful, section 1117(b) requires the court to award treble damages unless the court finds extenuating circumstances. 15 U.S.C. § 1117 (b). There are no such extenuating circumstances in this case. All Professional’s infringement was willful and it refused to de-mark until the court issued an order enjoining its use of the marks.

All Professional argues that treble damages may only be applied to provide compensation and not punishment, however the cases that it relies upon discuss the award of treble damages under § 1117(a) and not § 1117(b). Under § 1117(a), a court may enhance actual damages to a level, not to exceed three times actual damages, when the award of actual damages would not be sufficient to adequately compensate the trademark holder. Id. § 1117(a). Under § 1117(b), the court shall award treble damages unless there are extenuating circumstances, suggesting that the purpose of § 1117(b) is punishment and not compensation. The court is therefore not prohibited from awarding treble damages under § 1117(b) that may serve primarily to punish All Professional.

All Professional continued to use Century 21’s marks for more than nine months after it was informed of the termination of its franchises and instructed to discontinue use of the marks. All Professional has *1235 presented no material facts suggesting that an award of actual damages equal to its minimum franchise fees is not proper. It is additionally beyond dispute that All Professional’s use of Century 21’s marks was willful during this period. Accordingly, the court will grant Century 21’s motion for summary adjudication of damages on its trademark infringement and unfair competition claims in the amount of $86,022.00.

B. All Professional’s Claims

1. Breach of Contract

All Professional relies on the same arguments to support its breach of contract claim as it did in defense of Century 21’s breach of contract claim. As the court discussed above, All Professional fails to raise a genuine issue of material fact suggesting that Century 21 breached the franchise agreements or the DAN. Accordingly, the court will grant Century 21’s motion for summary adjudication as to All Professional’s claims for breach of contract.

2. Unfair Competition

All Professional and the Wrights assert a claim for violation of California’s Unfair Competition Law (“UCL”). See Cal. Bus. & Prof.Code § 17200, et seq. The court has found, however, that New Jersey law is applicable in this action and the parties have not suggested that New Jersey has an analogous UCL claim. See Medimatch, Inc. v. Lucent Techs., Inc., 120 F.Supp.2d 842, 861-62 (N.D.Cal.2000) (dismissing California UCL claim on basis that claim fell within scope of New Jersey choice-of-law provision). Accordingly, the court will grant Century 21’s motion for summary adjudication -with respect to All Professional’s UCL claim.

3.Implied Covenant of Good Faith and Fair Dealing

Under New Jersey law, there is an implied covenant of good faith and fair dealing in every contract. Onderdonk v. Presbyterian Homes, 85 N.J. 171, 182 , 425 A.2d 1057 (1981). The implied covenant prohibits a party to the contract from doing anything that “will destroy or injure the right of the other party to receive the fruits of the contract.” Feldman v. U.S. Sprint Commc’ns Co., 714 F.Supp. 727, 731 (D.N.J.1989). However, the “function of the court is to enforce the [agreement] as written, not to write for the parties a different or a better contract.” Liqui-Box Corp. v. Estate of Elkman, 238 N.J.Super. 588, 599-600 , 570 A.2d 472 (App.Div.1990). “Although the implied covenant of good faith and fair dealing cannot override an express term in a contract, a party’s performance under a contract may breach that implied covenant even though that performance does not violate a pertinent express term.” Wilson v. Amerada Hess Corp., 168 N.J. 236, 244 , 773 A.2d 1121 (2001) (citing Sons of Thunder, Inc. v. Borden, 148 N.J. 396, 419 , 690 A.2d 575 (1997)). The New Jersey Supreme Court has cautioned, however, that “an allegation of bad faith or unfair dealing should not be permitted to be advanced in the abstract and absent an improper motive.” ’ Id. at 251, 773 A.2d 1121 .

All Professional argues in conclusory fashion that Century 21 breached the implied covenant of good faith and fair dealing for the same reasons that it alleges Century 21 breached the franchise agreements. As the court discussed above, adopting All Professional’s interpretation of the franchise agreements would be either inconsistent with or contrary to the express provisions of the agreements. All Professional provides no justification for why any of these alleged breaches should *1236 be considered differently under the implied covenant than under All Professional’s breach of contract claim. 31

In addition to the alleged contract breaches that All Professional presented, All Professional argues two additional ways in which Century 21 breached the implied covenant. The first claim is that Century 21 engineered the termination of All Professional’s franchises because of pressure from competing Century 21 brokers. All Professional fails, though, to provide any explanation of how Century 21 was able to engineer the terminations. Indeed, given that it was All Professional’s decision to close its Folsom franchise, stop paying its franchise fees, and not cure its defaults during the cure period it would seem unlikely that Century 21 would have been able to do so. All Professional similarly fails to provide any authority in support of its claim.

Second, All Professional argues that Century 21 breached the implied covenant of good faith and fair dealing when it disregarded its own policy by terminating All Professional’s franchises despite its “good faith attempts to pay the service fees and restructure the DAN note.” (Opp’n to Mot. for Summ. Adjudication at 33:13-14.) Century 21 though was not obligated to provide All Professional a payment plan, nor was it obligated to continue negotiations with All Professional on reaching a payment agreement when the cure date had passed over two months before. All Professional has not produced any evidence other than the franchise agreements that would suggest that All Professional had a legitimate reason to expect that its good faith efforts should have forestalled termination. Nor has All Professional presented any authority suggesting that franchisors may not terminate franchises for failure to meet financial obligations when franchisees act in good faith under the implied covenant of good faith and fair dealing.

All Professional’s laundry list of Century 21’s alleged violations of the implied covenant of good faith and fair dealing fails to establish any material facts suggesting that Century 21 acted in a manner that injured All Professional’s right to receive the benefits of the franchise agreements. Accordingly, the court will grant Century 21’s motion for summary adjudication on All Professional’s claim for breach of the implied covenant of good faith and fair dealing.

4. Fraud

Under New Jersey law, the essential elements of fraud are (1) a material representation pertaining to a presently existing or past fact; (2) made with knowledge of the falsity of the representation and with an intention that the other party rely on the representation; and, (3) justifiable reliance on the representation which results in actual damage. Gennari v. Weichert Co. Realtors, 148 N.J. 582, 610 , 691 A.2d 350 (1997) (citing Jewish Ctr. of Sussex Cnty. v. Whale, 86 N.J. 619 , 432 A.2d 521 (1981)). All Professional identifies two alleged misrepresentations that it argues are actionable under its fraud claim: (1) Omer’s comment that Century 21 would provide “tools and systems” to increase All Professional’s productivity; and (2) Popp’s representation that he *1237 would “take care of the issues” with Corporate after All Professional defaulted under its franchise agreements. 32

Under New Jersey law, “[t]he fraud must be in the original contract or transaction and not in the nonfulfillment of the contract.” Anderson v. Modica, 4 N.J. 383, 392 , 73 A.2d 49 (1950) (citing Ebert v. Givas, 109 N.J. Eq. 495 , 158 A. 412, 413-14 (N.J.Err. & App.1931)). “It is the general rule that fraud cannot be predicated upon statements which are promissory in their nature at the time they are made and which relate to future actions or conduct. Thus fraud cannot be predicated upon the mere non-performance of a promise.” Barry by Ross v. N.J. State Highway Auth., 245 N.J.Super. 302, 310 , 585 A.2d 420 (1990). A failure to fulfill a promise may constitute a breach of contract, but it is not fraud and the non-performance of that promise does not make it so. Anderson, 4 N.J. at 392 , 73 A.2d 49 . “Such conduct is a misrepresentation only if the promisor knew when he made it that the promise could not or would not be fulfilled.” Barry by Ross, 245 N.J.Super. at 310 , 585 A.2d 420 (citing Ocean Cape Hotel Corp. v. Masefield Corp., 63 N.J.Super. 369, 380-81 , 164 A.2d 607 (App.Div.1960)).

First, All Professional argues that in 2005, at the time it was signing franchise renewals and the DAN, Omer falsely represented that Century 21 was going to develop tools and systems that would keep All Professional productive so that they would not have to pay back the DAN. This representation is not actionable under New Jersey law because it does not relate tó a past or present fact, but is rather a prediction about what Century 21 would do in the future. See Anderson, 4 N.J. at 391-92 , 73 A.2d 49 . All Professional does not present any evidence suggesting that when Omer made these representations he knew that Century 21 would not be developing such tools and systems.

All Professional additionally fails to demonstrate that it reasonably relied on Omer’s statements and would have acted differently had the alleged misrepresentations not been made. “Reliance is not reasonable where the substance of the alleged misstatement is contradictory of any of the undertakings expressly dealt with by the written contract.” Luso Fuel, Inc. v. BP Prods. N. Am., Inc., No. 08-CV-3947, 2009 WL 1873583 , at *5 (D.N.J. June 29, 2009) (citing Winoka Village, Inc. v. Tate, 16 N.J.Super. 330, 334 , 84 A.2d 626 (App.Div.1952)). Here, the alleged representation that repayment would not be required contradicts the repayment provision in the DAN, the Security Agreement setting forth collateral to secure the DAN, and the addendum to the River Park franchise agreement. Given the terms of these contracts, any reliance on Omer’s statements was unreasonable. All Professional thus fails to establish material facts suggesting that Omer’s statement was a fraudulent misrepresentation.

Second, All Professional argues that while it was negotiating an alternate payment plan for its default, Popp affirmatively represented that he would “take care of the issues” with Century 21’s corporate *1238 team. 33 As an initial matter, the only evidence that All Professional relies upon to suggest that this representation was actually made is Steve Wright’s declaration that was attached to All Professional’s opposition papers. (See Steve Wright Decl. II, ¶ 13 (“From June 18, 2010 until July 9, 2010, I spoke with Mr. Popp several times where he repeatedly assured me that he was working out the payment terms with ‘New Jersey’ (Century 21’s executive team).”).) 34 The fact that Popp was “working out the payment terms” is a far cry from All Professional’s interpretation of this statement as being that Popp “would take care of issues.”

Assuming that All Professional did have sufficient evidence to prove that this representation was made, All Professional’s claim still fails as a matter of law. It is not clear that the purported statement is a misrepresentation of fact, rather than an ambiguous statement regarding a future action that Popp would take. See Anderson, 4 N.J. at 391-92 , 73 A.2d 49 (stating that a misrepresentation must be about past or present fact).

All Professional additionally fails to present evidence that Popp knew that this representation was false at the time he spoke with the Wrights. The only evidence All Professional presents actually establishes the opposite-in an email sent by Popp to Bainbridge on July 12, 2010, he states that he “thought we were getting close on a deal.” (Compendium of Exhibits Ex. 34.) This statement, made at least three days after All Professional argues the alleged misrepresentation was made, strongly suggests the Popp did not know that All Professional’s attempt to negotiate an alternative payment plan would be unsuccessful.

Finally, All Professional’s fraud claim fails because it is unable to show reliance on Popp’s statement to its detriment. Any alleged statement by Popp was made after All Professional’s missed cure date of May 10, 2010, so reliance on a statement made in either June or July fails to explain why All Professional did not cure its default.

There are no material facts supporting All Professional’s claim for fraud against Century 21. Accordingly, the court will grant Century 21’s motion for summary adjudication as to All Professional’s fraud claim.

5. Interference with Business Advantage/Contract

All Professional brings three causes of action related to Century 21’s alleged interference with its business: (a) Intentional Interference with Business Advantage; (b) Negligent Interference with Business Advantage; and (c) Interference with Contract. All of these claims are based on All Professional’s allegations that Century 21 deliberately disrupted All Professional’s *1239 relationships with its own agents, customers, and potential customers in retaliation for Steve Wright’s complaints about Century 21’s favorable treatment of Century 21 Select.

a. Intentional Interference

Although torts for interference with contract are separate from interference with business advantage, see Printing Mart-Morristown v. Sharp Elecs. Corp., 116 N.J. 739, 750 , 563 A.2d 31 (1989) (stating “[t]he separate cause of action for the intentional interference with a prospective contractual or economic relationship has long been recognized as distinct from the tort of interference with the performance of a contract”), the elements of each claim are the same. See Jenkins v. Region Nine Hous. Corp., 306 N.J.Super. 258, 265 , 703 A.2d 664 (App.Div.1997) (“Whether the tort is denominated as an intentional interference with contractual advantage, or future economic advantage, the import is the same.”). To recover under a claim for tortious interference, a plaintiff must prove: “(1) a protected interest, not necessarily amounting to an enforceable contract; (2) defendants’] intentional interference without justification; (3) a reasonable likelihood that the benefit plaintiff anticipated from the protected interest would have continued but for the interference; and (4) resulting damage.” Id.

To succeed on its claims for intentional tortious interference, All Professional must show that Century 21’s alleged conduct constituting interference was intentional and with “malice.” See Printing Mart, 116 N.J. at 751 , 563 A.2d 31 (stating a complaint of tortious interference “must allege facts claiming that the interference was done intentionally and with ‘malice’ ”). Malice is defined as intentionally inflicted harm without justification or excuse. Id. A determination of malice must focus on a defendant’s action as presented by the unique facts of each individual case. Id. at 756-57 , 563 A.2d 31 . “Not only must [a] defendant[’]s[ ] motive and purpose be proper but so also must be the means.” Id. at 757 , 563 A.2d 31 (alterations in original) (internal quotation marks and citation omitted). However, “Mon-duct admittedly spurred by spite and ill-will is not necessarily sufficient to sustain an action for tortious interference with an economic advantage.” Lamorte Bums & Co. v. Walters, 167 N.J. 285, 307 , 770 A.2d 1158 (2001). “The line clearly is drawn at conduct that is fraudulent, dishonest, or illegal and thereby interferes with a competitor’s economic advantage.” Id.; see also Shebar v. Sanyo Bus. Sys. Corp., 218 N.J.Super. 111, 118 , 526 A.2d 1144 (App. Div.1987) (finding an employee who was fired after his employer used deceit to induce him to revoke acceptance of an outside employment offer until a replacement was found satisfied the malicious interference requirement).

All Professional fails to specifically address the malice requirement. Instead, it suggests that Century 21’s wrongful conduct, engineering the terminations of All Professional’s franchises, was motivated largely because of Steve Wright’s continuous, unresolved complaints about Select and Century 21’s preference toward Select. All Professional then proceeds to repeat the same laundry list of complaints that this court has repeatedly addressed and found not to be breaches of contract or fraudulent. 35 Although Steve Wright’s *1240 contentious behavior may have contributed to feelings of ill will between the parties, in order to show that Century 21’s actions rise to the level of malice, All Professional must show that the actions lacked justification or excuse. See Printing Mart, 116 N.J. at 751 , 563 A.2d 31 .

“A party’s actions in its own interest and for its own financial benefit will not rise to the level of malice.” Cargill Global Trading v. Applied Develop. Co., 706 F.Supp.2d 563, 575 (D.N.J.2010). Instead, a business-related explanation can justify a party’s actions, so long as the business-related explanation justifies not only the defendant’s motive and purpose, but also the means that it employed. See Lamorte Burns & Co., 167 N.J. at 307 , 770 A.2d 1158 . In Ideal Dairy Farms, Inc. v. Farmland Dairy Farms, Inc., 282 N.J.Super. 140, 205 , 659 A.2d 904 (App.Div.1995), the New Jersey Appellate Division reversed a trial court’s finding of tortious interference, noting that even if the defendant’s behavior had been motivated by spite and was directly aimed at hurting the plaintiffs business, this did not rise to the level of tortious interference because defendant had a “legitimate business reason to ‘target’ [the plaintiff] ... regardless of any other motivation.” Id. at 201 , 659 A.2d 904 ; see also Cedar Ridge Trailer Sales, Inc. v. Nat’l Cmty. Bank of N.J., 312 N.J.Super. 51, 67 , 711 A.2d 338 (App. Div.1998) (“At worst, the Bank was advancing its ‘own interest and financial position,’ which is not enough to establish tortious interference.”).

The court finds that the undisputed evidence shows that Century 21’s actions were motivated by a genuine business concern and therefore did not rise to the level of malice required to bring a claim for intentional tortious interference. Accordingly, the court will grant Century 21’s motion for summary adjudication of All Professional’s claims for intentional interference with business advantage and interference with contract.

b. Negligent Interference with ■ Business Advantage

All Professional additionally brings a claim for negligent interference with business advantage, although it fails to address the application of New Jersey law to this claim. 36 Although there is very little New Jersey caselaw addressing negligent interference claims, the court has located two cases that rely on People Express Airlines to suggest that negligent interference with prospective advantage claims may be brought under New Jersey law. See Eaton v. Tosti, Civ. No. 09-5248, 2010 WL 2483318 , at *9 (D.N.J. June 4, 2010) (citing People Express Airlines Inc. v. Consol. Rail Corp., 100 N.J. 246, 263 , 495 A.2d 107 (1985)); Reed Elsevier, Inc. v. Inherent. com, Inc., Civ. No. 05-4048, 2006 WL 3827414 , at *1 (D.N.J. Dec. 27, 2006) (citing People Express Airlines, 100 N.J. at 263 , 495 A.2d 107 ). The People Express Airlines court, however, only held that purely economic loss caused by negligence is compensable in tort, not that there is a cause of action for negligent interference. See People Express Airlines, 100 N.J. at 263 , 495 A.2d 107 .

The vast majority of New Jersey precedent instead discusses claims for tor *1241 tious interference, as opposed to intentional or negligent interference. See, e.g., Printing Mart, 116 N.J. at 751 , 563 A.2d 31 ; Cargill, 706 F.Supp.2d at 575 ; Jenkins, 306 N.J.Super. at 265 , 703 A.2d 664 . These decisions suggest that in order to state a claim for tortious interference, the plaintiff must demonstrate that the defendant acted with malice. See Cargill, 706 F.Supp.2d at 575 . Malice is traditionally not a required element of a negligent interference claim, thus, these cases suggest that plaintiffs may not bring a claim for negligent interference under New Jersey law. Given that the overwhelming majority of New Jersey cases only discuss claims for tortious interference, this court finds that there is no cause of action under New Jersey law for negligent interference with business advantage.

Even if the court were to find that All Professional could bring a claim for negligent interference under New Jersey law, neither of the New Jersey cases applying the claim suggest what the elements of negligent interference would be. Instead, both cases quote language from People Express Airlines discussing the duty of care that a defendant owes to a plaintiff. See Eaton, 2010 WL 2483318 , at *9 (citing People Express Airlines, 100 N.J. at 263 , 495 A.2d 107 ); Reed Elsevier, 2006 WL 3827414 , at *7 (citing People Express Airlines, 100 N.J. at 263 , 495 A.2d 107 ). The court would therefore apply the four part test from New Jersey’s intentional interference claim, with the exception that under the second element — intentional interference without justification — All Professional would need only show that Century 21’s interference was negligent. A showing of negligence further requires All Professional to demonstrate that Century 21 violated a duty of care that it owed to All Professional. See People Express Airlines, 100 N.J. at 263 , 495 A.2d 107 .

In support of its claim, All Professional merely asserts the same laundry list of reasons why it believes that Century 21’s conduct was wrongful. All Professional does not discuss what duties Century 21 owed to it or how Century 21’s actions or inactions constituted a breach of this duty (but not a breach of contract). Century 21’s termination of All Professional’s franchises may have interfered with its business interests, but the court has already held that the termination was proper and not wrongful. All Professional’s other claims largely stem from complaints regarding Century 21’s inaction, however All Professional has not suggested that Century 21 had a duty to act. All Professional fails to raise material facts establishing a claim for negligent interference.

Accordingly, the court will grant Century 21’s motion for summary adjudication as to All Professional’s claim for negligent interference with business advantage.

6. Violation of Franchise Investment Laws

Finally, All Professional alleges that Century 21 violated California’s Franchise Investment Law, Cal. Bus. & Prof.Code § 20000, et seq., and Hawaii’s Franchise Investment Law, Haw.Rev.Stat. § 482E, by terminating the franchise agreements without cause. As an initial matter, application of either California’s or Hawaii’s statutory franchise provisions is inappropriate given the franchise agreements’ valid New Jersey choice-of-law provision. Even if consideration of All Professional’s claim were proper, the court has rejected All Professional’s allegation that Century 21 lacked good cause to terminate its franchises. Accordingly, the court will grant Century 21’s motion for summary adjudication as to All Professional’s claim for violation of franchise investment laws.

IT IS THEREFORE ORDERED that:

*1242 (1) Century 21’s motion for summary adjudication of its claim for breach of contract be, and the same hereby is, GRANTED IN PART with respect to Century 21’s claim for breach of contract, actual damages totaling $195,454.90, and future lost profits totaling $575,001.57, and DENIED IN PART with respect to Century 21’s request for $1,500.00 in actual damages;

(2) Century 21’s motion for summary adjudication of its claim for breach of guaranty be, and the same hereby is, GRANTED;

(3) Century 21’s motion for summary adjudication of its claims for trademark infringement and unfair competition be, and the same hereby is, GRANTED and Century 21 is awarded treble damages in the amount of $86,022.00;

(4) Century 21’s motion for summary adjudication of all of All Professional and the Wrights’ claims be, and the same hereby is, GRANTED; and

(5) Steve Wright, Carol Wright, and All Professional are HEREBY PERMANENTLY ENJOINED from further unauthorized use of Century 21’s Marks, as defined in the franchise agreements.

This matter shall remain on calendar for a pretrial conference on September 17, 2012, and bench trial on October 30, 2012, on Century 21’s remaining claims, including Century 21’s $1,500.00 damages request for breach of contract. If Century 21 files a written statement within 15 days from the date of this Order, dismissing its remaining claims and agreeing to accept judgment in accordance with this Order, the court will vacate the pretrial conference and trial dates enter final judgment in accordance with this Order.

ORDER RE: MOTION TO STAY PENDING APPEAL

Defendants Steven and Carol Wright (“the Wrights”), now proceeding pro se, move for a stay pending appeal of this court’s August 8, 2012 Order granting summary adjudication in favor of plaintiff Century 21 Real Estate LLC (“Century 21”) on its breach of contract and trademark claims against the Wrights and All Professional Realty (“All Professional”). The judgment from which they appeal includes an injunction and an award of monetary damages which, with attorney’s fees, totals over one million dollars plus interest. (Docket Nos. 118,131.)

With regard to the judgment for monetary damages, with a few specified exceptions not applicable here, Federal Rule of Civil Procedure 62(a) provides for an automatic stay of fourteen days following entry of a judgment. Fed.R.Civ.P. 62(a). A party appealing a district court’s entry of a monetary judgment is entitled to a further stay as a matter of right if he posts a bond in accordance with Federal Rule of Civil Procedure 62(d), Antoninetti v. Chipotle Mexican Grill, Inc., Civ. No. 05-1660, 2009 WL 1390811 , at *2 (S.D.Cal. May 15, 2009) (citing Am. Mfrs. Mut. Ins. Co. v. Am. Broad.-Paramount Theatres, Inc., 87 S.Ct. 1 , 3, 17 L.Ed.2d 37 (1966)), or he may move for a stay of execution without a bond, Fed. R. App. P. 8(a)-(b).

While parties have the right to a stay obtained through a supersedeas bond, an unsecured stay is reserved for “unusual circumstances” and awarded at the court’s discretion. Fed. Prescription Serv., Inc. v. Am. Pharm. Ass’n, 636 F.2d 755, 760-61 (D.C.Cir.1980). “Courts addressing a motion for an unsecured stay under Rule 62(d) have expressed a willingness to grant such requests when: (1) ‘defendant’s ability to pay is so plain that the cost of the bond would be a waste of money’ or (2) ‘the requirement would put the defendant’s other creditors in undue jeopardy’ (in other words, the requirement is im *1243 practicable because it would, for example, force appellant into bankruptcy or paralyze the business).” Bolt, 2005 WL 2298423 at *3 (citing cases) (Shubb, J.). Under either approach, the burden is on the appellant to demonstrate the reasons for “departing] from the usual requirement of a full security supersedeas bond.” Poplar Grove Planting & Refining Co. v. Bache Halsey Stuart, Inc., 600 F.2d 1189, 1190 (5th Cir.1979); C.B. v. Sonora Sch. Dist., 819 F.Supp.2d 1032, 1054 (E.D.Cal.2011). 1

Here, the Wrights have not shown that they have posted a bond to secure the judgment against them. Their ability to pay is not plain in the least, and they do not present evidence that obtaining a bond would bankrupt them. Thus, they have not met their burden to demonstrate valid reason for departing from the requirement of a full supersedeas bond. Furthermore, the Wrights have not put forth an alternative to the bond. See Bolt v. Merrimack Pharm., Inc., Civ. No. 04-0893 WBS DAD, 2005 WL 2298423 , at *4 (E.D.Cal. Sept. 20, 2005) (“[B]ecause defendant bears the burden of formulating an alternative plan, the court will not imagine one of its own.”).

The Wrights may seek the court’s approval of a bond in the full amount of the Judgment. However, since the facts presented to the court do not indicate that the Wrights have posted a supersedeas bond or qualify for an exception to the bond requirement, the Wrights have not satisfied the requirements for a stay under Rule 62(d).

With regard to the injunction, Federal Rule of Civil Procedure 62(c) provides that “[w]hile an appeal is pending from an interlocutory order or final judgment that grants, dissolves, or denies an injunction, the court may suspend, modify, restore, or grant an injunction on terms for bond or other terms that secure the opposing party’s rights.” Fed.R.Civ.P. 62(c).

Under Rule 62(c), a court must consider: (1) whether the stay applicant has made a strong showing that he is likely to succeed on the merits; (2) whether the applicant will be irreparably injured absent a stay; (3) whether issuance of the stay will substantially injure the other parties interested in the proceeding; and (4) where the public interest lies. Golden Gate Rest. Ass’n v. City & Cnty. of S.F., 512 F.3d 1112, 1115 (9th Cir.2008) (quoting Hilton v. Braunskill, 481 U.S. 770, 776 , 107 S.Ct. 2113 , 95 L.Ed.2d 724 (1987)) (internal quotation marks omitted).

The court has previously addressed these factors in denying the plaintiffs’ request to stay or modify the preliminary injunction pending appeal. (Docket No. 41). For the same reasons here, the Wrights provide only a minimal probability of success on their pending appeal; Century 21 will be irreparably harmed if the court stays the injunction against the Wright’s unauthorized use of the trademark; and the public interest weighs heavily against granting a stay because the public interest in the trademark context is the right of the public not to be deceived or confused. See Internet Specialties W., Inc. v. Milon-DiGiorgio Enters., Inc., 559 *1244 F.3d 985, 993-94 (9th Cir.2009). Thus, since the balance of the Hilton factors weighs against a stay, the court will deny the Wright’s motion for a stay of the injunctive award against them.

Accordingly, because the Wrights fail to satisfy the requirements for a stay under either Federal Rule of Civil Procedure 62(d) or (c), the court will deny the Wrights’ motion for a stay pending appeal.

IT IS THEREFORE ORDERED, that Steven and Carol Wright’s motion to stay pending appeal be, and the same hereby is, DENIED. 2

. The parties use “Steve Wright” and "Steven M. Wright.” Because he is captioned as Steve Wright in the action initiated by him, the court will use Steve Wright.

. Except where otherwise noted, all citations to the docket refer to case number 10-2751, into which all three cases were consolidated.

. The court will refer to All Professional, All Professional Hawaii, Steve Wright, and Carol Wright collectively as “All Professional.”

.When referring to the Sacramento franchise agreements individually, the court will reference the franchise by the street on which it is located — River Park and Florin Road.

. Century 21's Policies and Procedures Manual stated that franchisees "should avoid” recruiting sales associates of other franchisees and "advised that aggressive sales associates recruiting practices may subject the broker involved to claims of business interference by other brokers under applicable state law.” (Steve Wright Decl. Ex. 2.)

. The court notes that although All Professional did inform Century 21 about the alleged recruiting violations, the email also stated that All Professional was "OK with [the recruiting violation] being 'OK',” that it did not expect the practice to stop given All Islands' past recruiting practices, and that All Professional would be "actively recruiting All *1208 Island agents” in retaliation. (Compendium of Exhibits Ex. 16 at CENT002539.)

. Although this email contained complaints regarding All Islands practices, it also specifically stated that All Professional would "remove any restrictions Century 21 All Professional has against All Island’s [sic] recruiting [its] agents” and had "added All Island agents into our recruiting pool.” (Compendium of Exhibits Ex. 16 at CENT002538.)

. Popp states that he was not working for Century 21 in 2004 or 2005, but actually began his position as Vice President with Century 21 in 2006. (Rudin Decl. Ex. F. (“Popp Dep. II”) at 9:4-25, 17:14-16 (Docket No. 88- *1209 lo).) Popp does not recall meeting the Wrights until 2007. (Id. at 23:19-23.) In Steve Wright’s second deposition, held six months after the first, he clarifies that he probably first spoke with Popp regarding the trademark issue in 2006. (Compendium of Exhibits Ex. 43 (“Steve Wright Dep. II”) at 33:20-22 (Docket No. 107).)

. This appears to be in reference to a possible payment plan for the amounts owed, with March 31, 2010, being the cutoff date for determining the total amount owed under the payment plan.

. While All Professional may have resumed paying royalty fees on current transactions beginning in April of 2010, it still continued to fail to pay NAF fees on current transactions. (Carol Wright Dep. at 208:17-25.) Thus, All Professional continued to fall behind on its franchise fee payments.

. The Folsom franchise had previously been terminated for abandonment pursuant to Century 21’s May 24, 2010, letter. (Compendium of Exhibits Ex. 31.)

. Section 16.4 requires, inter alia, that franchises (1) return Century 21's property, (2) discontinue use of Century 21’s Marks, (3) discontinue use of signs or cross arm signposts displaying Century 21’s logo, colors, color patterns and designs or Marks, (4) take any affirmative action necessary to remove any use of Century 21's Marks, (5) "de-identify[]” from Century 21 in a manner that does not confuse the public about the fact that they are no longer associated with Century 21, and (6) remove Century 21’s Marks from their web pages.

. Century 21 represents that if the present motion for summary adjudication is granted in its entirety, it will dismiss its remaining claims against All Professional. (Mem. of P. & A. in Supp. of Pl.'s Mot. for Summ. Adjudication at 1 n. 1 (Docket No. 88-2).) This would effectively render the present motion for partial summary adjudication a motion for summary judgment.

. All Professional additionally claims, without providing any analysis or authority, that the limited waivers in the 2006 addenda violate the antiwaiver provision in the CFRA. These limited waivers do not serve to reduce any of All Professional’s rights under the CFRA, however, because the CFRA provisions remain incorporated in the franchise agreements so breach of contract claims may still be brought. Furthermore, the only claims that All Professional raises under the CFRA, namely regarding the termination of the franchises, occurred after All Professional signed the limited waivers.

. All Professional does not suggest that application of New Jersey law would violation a fundamental California public policy for any claims other than its CFRA claim. Absent interference with a fundamental public policy, "[t]he mere fact that the chosen law provides greater or lesser protection than California law would, are not reasons for applying California law.” Medimatch Inc. v. Lucent Techs. Inc., 120 F.Supp.2d 842, 862 (N.D.Cal.2000). Application of New Jersey law will undermine All Professional’s statutory claim under California's UCL, however, courts have held that application of a choice-of-law provision that *1218 bars a UCL claim does not violate a fundamental California public policy. See, e.g., Abat v. Chase Bank USA, N.A., 738 F.Supp.2d 1093, 1096 (C.D.Cal.2010); It's Just Lunch, 2008 WL 4683637 , at *4.

. Federal Rule of Civil Procedure 56 was revised and rearranged effective December 1, 2010. However, as stated in the Advisory Committee Notes to the 2010 Amendments to Rule 56, "[t]he standard for granting summary judgment remains unchanged.”

. Of the eight ways that All Professional stated in its interrogatory responses that Century 21 breached the franchise agreements, All Professional does not discuss three alleged breaches in its opposition. (See Rudin Deck ¶¶ 5-6, Exs. D-E.) Specifically, All Professional does not address Century 21's alleged failure to: (1) utilize NAF fees to promote All Professional, (2) provide relocation referrals, or (3) prevent All Professional Hawaii partner John Sherman from leaving All Professional and joining a competing franchise. The court accordingly does not address these claims.

. All Professional suggests that under section 10.3 of the franchise agreements, Century 21 had the discretion to terminate franchises that engaged in unethical recruiting behavior. (See Bertet Decl. Exs. A-D § 10.3.) As an initial matter, it is unclear whether this provision applies to recruiting violations based on Century 21's Code of Conduct, which is discussed in section 10.2. Section 10.3 discusses compliance with the Code of Ethics of the National Association of Realtors, local, state, and federal law. A reasonable interpretation of the termination provision is that Century 21’s discretion to terminate franchises is limited to transactions violating these provisions, and not Century 21’s internal code. Even if Century 21 had the discretion to terminate franchises for violations of recruiting practices, the provision does not obligate Century 21 to take any action, rather it may do so "at [its] option.” (Id.) All Professional’s reliance on this provision therefore fails to demonstrate a material fact suggesting breach of contract.

. The only evidence supporting All Professional’s claim that its confidential information was divulged by Century 21 is hearsay testimony in the form of Steve Wright’s uncorroborated deposition. Steve Wright acknowledged that he never heard any Century 21 agent reveal the information nor did he ever see the statements in writing, but stated that it must have been Bainbridge who divulged the information. (Rudin Deck Ex. A (“Steve Wright Dep. Ill”) at 254:23-259:17 (Docket No. 88-9).) Bainbridge denied having shared All Professional's financial information. (Bainbridge Dep. at 191:20-195:23.)

. The court addresses below whether Century 21's termination of All Professional’s Folsom franchise was proper under the franchise agreement.

. The fact that the Wrights did not even attempt to contact Century 21 until May 6, 2010, four days before the cure date, to set up a payment plan and dispute the account totals is further evidence that All Professional's failure to act before the cure date is its own fault. With the exception of the Wrights’ initial discussions with Century 21 on May 6 and May 7, all of the discussions that All Professional relies upon occurred after the cure date.

. Application of New Jersey law in this case technically bars consideration of claims under the CFRA. However, the protections in section 20020 of the CFRA also appear in sections 16.2.3 and 16.2.4 of the franchise agreements. Interpretation of All Professional’s argument based on the specific provisions in the franchise agreements would therefore produce the same analysis and conclusion.

. As the court noted above, even if the DAN were an integrated agreement, review of the surrounding circumstances would be appropriate under New Jersey law. See Halper, 164 F.3d at 840-41 .

. Century 21 objects to the evidence presented by All Professional to dispute the amounts owed under the franchise agreements. The only evidence submitted by All Professional is paragraphs four through seven of Steve Wright’s July 16, 2012, declaration. (Docket No. 95.) In Steve Wright's June 11, 2012, deposition testimony he stated that other than All Professional’s objection to the DAN charges, he did not know which accounting charges All Professional disputed but that Carol Wright might know about the specific charges All Professional contested. (Rudin Decl. in Supp. of Century 21’s Reply Ex. C ("Steve Wright Dep. IV”) at 38:1-39:12 (Docket No. 112-1).) Although it is true that a party may not create an issue of fact by submitting an affidavit contradicting prior deposition testimony, see Kennedy v. Allied Mut. Ins. Co., 952 F.2d 262, 266-67 (9th Cir.1991), that does not appear to be the case here. It is a perfectly reasonable inference to draw that after his deposition, Steve Wright talked to Carol Wright and learned of the specific additional accounting disputes.

. In All Professional’s response to Century 21's statement of undisputed facts, it also states that in a June 16, 2010, phone conversation the parties reached an agreement to waive $304.50 in advertising fees. (Defs.’ Resp. to Statement of Undisputed Facts ¶ 63 (Docket No. 95).) That agreement, however, was part of the parties' negotiations that were never finalized. Moreover, the evidence submitted by All Professional to support this claim does not discuss the advertising fees at all. All Professional does not rely on this evidence to support its dispute on the $1,359 charge and given the deficiencies in the evidence the court will not do so either.

. In this respect, consideration of liquidated damages claims under New Jersey law differs from California law, which requires the party seeking to invalidate a liquidated damages clause to show that the provision is “unreasonable under the circumstances existing at the time the contract was made.” Cal. Civ. Code § 1671 (b).

. Read in context, this second email only suggests that a new franchise was moving into the area and that because of this Century 21’s net commissions would remain the same, not that Century 21 suffered no lost profits as a result of All Professional’s termination.

. Sealy is not applicable to the liquidated damages clause for the Folsom franchise because that franchise agreement was terminated based on abandonment, not merely for failure to pay franchise fees.

. Even if the Sealy holding were applicable under New Jersey law, Sealy is distinguishable from the facts of the current case because the franchise agreement in Sealy only vaguely stated that the franchisor would be entitled to the "benefit of the bargain.” In this case, the franchise agreements expressly make All Professional liable for lost future profits when early termination is "for cause,” which includes failure to pay franchise fees. See Radisson, 488 F.Supp.2d at 962 .

. Because All Professional was no longer operating the Folsom office, and therefore did not continue to use Century 21’s trademarks at that office, the court does not consider whether Century 21 properly terminated All Professional’s Folsom franchise under this claim.

. All Professional additionally argues that under California law, Century 21 was obligated to exercise its discretion in good faith. (See Opp'n to Mot. for Summ. Adjudication at 32:19-26.) It is unclear to the court what discretionary decision All Professional refers to. As the court has found throughout its order, there is no evidence that Century 21 acted outside the authority granted to it under the franchise agreements or that its actions were taken in bad faith.

. In its interrogatory response regarding this claim, All Professional actually identified eleven separate representations that it would rely upon for its fraud claim. In its motion for summary adjudication Century 21 addressed all eleven claims. All Professional only mentioned one of these alleged misrepresentations in its opposition papers and acknowledged during oral arguments that it was not pursuing claims under the representations that it did not address.

. Century 21 objects to All Professional's reliance on this representation because it was not listed in All Professional's interrogatory response as one of the misrepresentations that All Professional intended to rely upon. The court will nonetheless consider All Professional's argument on the matter.

. During Steve Wright’s deposition, he also talked about two phone calls that he had with Popp that Steve Wright described as "his assurances that this would all work out.” (Steve Wright Dep. I at 213:6-7.) When asked to discuss these phone calls in greater detail, Steve Wright described the first call as Popp giving him a “one sentence spiel: I'll talk to Corporate, and we'll see if we can work it out. Just give me a couple of days, click.” (Id. at 213:21-23.) In the second phone call, Popp "said he was going to call Corporate, and he would call us back, and he never did.” (Id. at 214:4 — 5.) Neither of these phone calls support All Professional's argument that Popp said that he would "take care of issues” with Corporate or provide an assurance that "this will all work out.”

. All Professional also argues that "Century 21's sharing of All Professional's business methods to Select was a violation of California Trade Secrets Act.” (Opp’n to Mot. for Summ. Adjudication at 38:11-13 (citing Cal. Civ.Code § 3426.1).) Other than alleging that Century 21 shared information regarding All Professional's financial difficulties, there is no *1240 evidence that Century 21 shared information regarding All Professional's "business methods.” All Professional does not explain how these undefined methods might qualify as trade secrets or violate the Trade Secrets Act.

. It is interesting to note that when All Professional answered the complaint that Century 21 filed in New Jersey state court, All Professional's counterclaim alleged a cause of action for tortious interference and not intentional or negligent interference.

. Even if an appellant persuades the court that a full bond is unnecessary, the court typically requires a substitute form of judgment guarantee. See Olympia Equip. Leasing Co. v. W. Union Tel. Co., 786 F.2d 794, 796 (7th Cir.1986) (noting that both defendants with a clear ability to pay and those who would be bankrupted by a bond requirement are "candidate[s] for alternative security”); SIBIA Neurosciences, Inc. v. Cadus Pham. Corp., Civ. No. 96-1231 IEG POR, 1999 WL 33554683 , at *4 (S.D.Cal. Mar. 10, 1999) (conditionally granting use of an escrow account in place of a bond).

. The Wrights' Motion to Extend Time to File Amended Motion to Stay Pending Appeal, filed November 14, 2012 (Docket No. 140) is denied.