S10 Entertainment and Media LLC v. Samsung Electronics Co., Ltd.

I. INTRODUCTION

Currently before the Court are the parties’ motions in limine (“MIL” or “MILs”). On March 19, 2021, plaintiff S10 Entertainment & Media, LLC (“S10 Entertainment’) brought suit against defendants Samsung Electronics Co., Ltd. and Samsung Electronics America, Inc. (collectively, “Samsung’”). Dkt. 1. On July 20, 2021, plaintiff filed an amended complaint. Dkt. 37 (“FAC”). Plaintiff alleges claims against defendants for (1) trademark infringement under 15 U.S.C. § 1114: (2) trademark infringement under 15 U.S.C. § 1125(a); (3) contributory trademark infringement under 15 U.S.C. §§ 1114, 1124(a); (4) unfair competition under California state common law; and (5) unfair competition in violation of Cal. Bus. & Prof. Code, § 17200 ef seg. Id. Plaintiff's claims are brought under a reverse confusion theory of infringement. On August 3, 2021, defendants answered plaintiff's FAC, asserting among others the affirmative defenses of laches and equitable estoppel. Dkt. 45 (“Answer”). Defendants also filed a counterclaim against plaintiff, bringing a claim for trademark infringement under 15 U.S.C. § 1125(a) and seeking cancellation of plaintiffs federal…