Kinsley Technology Co. v. Ya Ya Creations, Inc.

O

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United States District Court Central District of California

11 KINSLEY TECHNOLOGY CO., Case № 2:20-cv-04310-ODW (KSx)

Plaintiff,

ORDER GRANTING PLAINTIFF’S

v.

MOTION FOR PRELIMINARY

14 YA YA CREATIONS, INC., et al., INJUNCTION [128]

15 Defendants. 16 I. INTRODUCTION Plaintiff Kinsley Technology Co. owns U.S. Trademark Registration 19 No. 5,627,817 for the mark “SUNCOO” used in connection with disposable 20 facemasks (among other things). (First Am. Compl. (“FAC”) ¶ 34, ECF No. 31.) The 21 primary channel through which Kinsley sells its SUNCOO masks is Defendant 22 Amazon.com, Inc.’s online marketplace. (Id. ¶ 40.) Amazon assigns a unique, ten- 23 digit, alphanumeric “ASIN”1 to each product sold on its website. (Id. ¶¶ 49–51.) 24 What this means is that Kinsley’s SUNCOO-branded mask has its own unique product 25 page, which is associated with its own unique ASIN (the “Kinsley ASIN”). 26 27 28 1 ASIN stands for “Amazon Standard Identification Number.” Kinsley sued Amazon and a litany of third-party …