Kinsley Technology Co. v. Ya Ya Creations, Inc.
Opinion
trial_court Opinion
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8 United States District Court 9 Central District of California
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11 KINSLEY TECHNOLOGY CO., Case № 2:20-cv-04310-ODW (KSx)
12 Plaintiff,
ORDER GRANTING PLAINTIFF’S
13 v.
MOTION FOR PRELIMINARY
14 YA YA CREATIONS, INC., et al., INJUNCTION [128]
15 Defendants. 16 17 I. INTRODUCTION 18 Plaintiff Kinsley Technology Co. owns U.S. Trademark Registration 19 No. 5,627,817 for the mark “SUNCOO” used in connection with disposable 20 facemasks (among other things). (First Am. Compl. (“FAC”) ¶ 34, ECF No. 31.) The 21 primary channel through which Kinsley sells its SUNCOO masks is Defendant 22 Amazon.com, Inc.’s online marketplace. (Id. ¶ 40.) Amazon assigns a unique, ten- 23 digit, alphanumeric “ASIN”1 to each product sold on its website. (Id. ¶¶ 49–51.) 24 What this means is that Kinsley’s SUNCOO-branded mask has its own unique product 25 page, which is associated with its own unique ASIN (the “Kinsley ASIN”). 26 27 28 1 ASIN stands for “Amazon Standard Identification Number.” 1 Kinsley sued Amazon and a litany of third-party …