ITG Brands, LLC v. Capna Intellectual

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8 United States District Court 9 Central District of California 10

11 ITG BRANDS, LLC, Case № 2:21-cv-00818-ODW (PVCx)

12 Plaintiff,

ORDER DENYING MOTION TO

13 v.

DISMISS DILUTION CLAIM [22]

14 CAPNA INTELLECTUAL,

15 Defendant. 16 17 I. INTRODUCTION 18 Defendant Capna Intellectual moves to dismiss the third cause of action, 19 trademark dilution, from Plaintiff ITG Brands, LLC’s First Amended Complaint 20 (“FAC”). (Mot. to Dismiss Dilution Claim (“Motion” or “Mot.”), ECF No. 22.) The 21 matter is fully briefed. (See Opp’n, ECF No. 32; Reply, ECF No. 36.) For the reasons 22 discussed below, the Motion is DENIED.1 23 II. BACKGROUND2 24 ITGB is the third-largest tobacco company in the United States, and it sells 25 cigarettes under the brand “KOOL.” (FAC ¶ 8.) ITGB owns U.S. Trademark 26

1 The Court deems the Motion appropriate for decision without oral argument and hereby 27 VACATES the hearing set therefor. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. 28 2 For purposes of this Rule…