Think Rubix LLC v. Be Woke.Vote

UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF CALIFORNIA 10 Think Rubix, LLC, No. 2:21-cv-00559-KJM-AC Plaintiff, ORDER v. Be Woke. Vote, et al., 1S Defendants. 16 17 Think Rubix brings this trademark suit against the owners and operators of the Be Woke. Vote! initiative. The defendants move for judgment on the pleadings. The court heard oral arguments on the motion. The motion is granted. I. BACKGROUND Think Rubix “is a social innovation consultancy firm.” Compl. § 18, ECF No. 1. Think Rubix uses its WOKE VOTE initiative to “promote[ ] public awareness of the need for educating 24 citizens about politics ... and encourage[ greater participation in the political process.” 25 This “initiative is primarily aimed at the activation, engagement, and mobilization of historically 26 disengaged voters of color through strategic social media outreach, campus and faith-based

' Throughout this order, the court reproduces the marks as…