Schneider

UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF CALIFORNIA 10 Muertos Roasters, LLC, No. 2:22-cv-0005 1-KJM-KJN Plaintiff, ORDER v. Luke Schneider, et al., 1S Defendants. 16 Plaintiff Muertos Roasters, LLC, a California-based coffee company, brought this seven- 18 claim trademark infringement lawsuit against defendants Fire Department Coffee, Inc. and its co- founders, Luke Schneider and Lawrence Walton, in their personal capacities. See generally Compl., ECF No. 1. All defendants are based in Illinois. See id. Jf] 31-33. Plaintiff alleges defendants are marketing and selling coffee using plaintiffs trademarks in an attempt “to exploit 22 plaintiffs goodwill and reputation” and confuse the “consuming public.” /d. 9§ 12, 14. The 23 trademarks at issue involve, as plaintiff puts it, a “unique and distinct trade dress comprising a 24 novel amalgam of the traditional Dia de los Muertos artwork and motif with classic firefighter symbols such as the…