Vinh-Sanh Trading Corporation v. SFTC, Inc.

Good Law
United States District Court, Northern District of CaliforniaNovember 22, 20193:19-cv-04315California6,678 words

Opinion

trial_court Opinion

1 2 3 4 5 IN THE UNITED STATES DISTRICT COURT 6 FOR THE NORTHERN DISTRICT OF CALIFORNIA 7 8 VINH-SANH TRADING Case No. 19-CV-04315-CRB CORPORATION, a California 9 Corporation

10 Plaintiff, ORDER DENYING PRELIMINARY

INJUNCTION

11 v.

12 SFTC, INC., D.B.A. SUN FAT TRADING CORPORATION, a 13 California Corporation, 14 Defendant.

15 Now pending is Plaintiff Vinh-Sanh Trading Corporation’s (“Vinh-Sanh”) motion 16 for a preliminary injunction against Defendant SFTC, Inc. (“Sun Fat”). See MPI (dkt. 39) 17 at 1–2. Vinh-Sanh seeks to enjoin Sun Fat from further using allegedly infringing marks in 18 its sale of Thai jasmine rice. Id. The Court DENIES the preliminary injunction for the 19 reasons below. 20 I. BACKGROUND 21 Vinh-Sanh imports and distributes rice and rice-based products. Compl. (dkt. 1) ¶ 22 9. Its most popular product is Thai jasmine rice, which it sells throughout the United 23 States. Id. ¶¶ 10, 12. In the mid-1980s, Vinh-Sanh established the THREE LADIES 24 brand, and developed a trademark consisting of a drawing of three…

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