SPX Total Body Fitness LLC v. Google LLC
Opinion
Trial Court Opinion
FILED
Aug 12 2021
UNITED STATES JUDICIAL PANEL
SUSAN Y. SOONG
on CLERK, U.S. DISTRICT COURT
MULTIDISTRICT LITIGATION NORTHERN DISTRICT OF CALIFOR
OAKLAND
IN RE: DIGITAL ADVERTISING ANTITRUST LITIGATION MDL No. 3010
TRANSFER ORDER
Before the Panel: Defendants Google LLC, Alphabet Inc., and YouTube, LLC (together, “Google”) move under 28 U.S.C. § 1407 to centralize this antitrust litigation in the Northern District of California. The litigation currently consists of 19 actions pending in 16 districts, as listed on Schedule A.' The actions concern Google’s alleged monopolization and suppression of competition in online display advertising — essentially, the marketplace for the placement of digital display ads on websites and mobile apps. The parties describe the principal participants in online display advertising as advertisers seeking to place ads on the internet, online content providers such as news sites offering ad space alongside digital content, and high-speed electronic trading venues called “exchanges” that advertisers and online publishers use to manage the buying and selling of ad space. The actions…