Brown

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 MOLLY BROWN, et al., Case No. 21-cv-01233-WHO

Plaintiffs,

ORDER GRANTING MOTION TO

v. DISMISS SECOND AMENDED

COMPLAINT

MADISON REED, INC., Re: Dkt. No. 51 Defendant.

12 Defendant Madison Reed, Inc. (“Madison Reed”) moves to dismiss an amended class action complaint filed by plaintiffs Molly Brown and Audrey Sheffler (“the plaintiffs”), who allege that Madison Reed violated California consumer protection laws by falsely advertising its hair color products as free of harsh chemicals. The motion is GRANTED with prejudice. Multiple issues doom the plaintiffs’ claims. Ohio law governs Sheffler’s claims, not California’s. Even if they were permitted by law, neither plaintiff has plausibly alleged a misrepresentation or omission that is likely to deceive reasonable consumers. Many of the statements that Brown allegedly relied upon fall outside the statute of limitations and are thus not actionable. The remaining statements either amount to…