Slaten

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 ALEXIS SLATEN, Case No. 23-cv-00409-JSC

Plaintiff,

ORDER RE: MOTION TO DISMISS

v. 9 Re: Dkt. No. 23 CHRISTIAN DIOR, INC., Defendant.

12 Plaintiff alleges Defendant misleadingly advertises the sun protection factor (“SPF”) benefits of its cosmetic products. (Dkt. No. 1.) Before the Court is Defendant’s motion to dismiss. (Dkt. No. 23.) After carefully considering the briefing, and with the benefit of oral argument on May 11, 2023, the Court GRANTS the motion in part and DENIES it in part. COMPLAINT ALLEGATIONS Plaintiff, a California resident, has purchased Defendant’s Dior Forever Foundation from a Macy’s retail store in Daly City, California for several years. (Dkt. No. 1 ¶ 51.) She read and relied on the front of the Dior Forever Foundation box, which states:

TRANSFER-PROOF – 24H FOUNDATION

HIGH PERFECTION

CONCENTRATED FLORAL SKINCARE

WITH SUNSCREEN

BROAD SPECTRUM SPF

24 (Id.…