Moore

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 DREW MOORE, Case No. 22-cv-07618-JST

Plaintiff,

ORDER GRANTING IN PART AND

v. DENYING IN PART DEFENDANT’S

MOTION TO DISMISS

EO PRODUCTS, LLC, Re: ECF No. 9 Defendant.

12 Before the Court is Defendant EO Products, LLC’s (“EO”) motion to dismiss. ECF No. 9. The Court will grant the motion in part and deny it in part. I. BACKGROUND A. Factual Background1 “In recent years, consumers have poured billions3 of dollars into the natural or plant-based skincare and/or cosmetic market.” ECF No. 8 ¶ 10. Consumers value these products because of “perceived benefits of avoiding diseases, attaining health and wellness, helping the environment, assisting local farmers, assisting factory workers who would otherwise be exposed to synthetic and hazardous substances, and financially supporting companies that share these values.” Id. EO “manufacture[s], market[s], promote[s], advertise[s], label[s], package[s], and sell[s]…