Slaten

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA 6 ALEXIS SLATEN, Case No. 23-cv-00409-JSC

Plaintiff,

ORDER RE: DEFENDANT’S MOTION

v. TO DISMISS FIRST AMENDED

COMPLAINT

CHRISTIAN DIOR PERFUMES, LLC., Re: Dkt. No. 54 Defendant.

12 Plaintiff brings this putative class action against Defendant Christian Dior Perfumes on the grounds Dior deceptively labels and advertises the sun protection factor (SPF or sunscreen) benefits of certain cosmetic products. (Dkt. No. 49-1.) Before the Court is Dior’s motion to dismiss Plaintiff’s First Amended Complaint. (Dkt. No. 54.) Having carefully considered the briefing, and with the benefit of oral argument on October 19, 2023, the Court GRANTS Dior’s motion without leave to amend. Plaintiff fails to plausibly plead Dior’s products’ labels are false or misleading to reasonable consumers because, after referencing the products’ back labels, no reasonable consumer could interpret the front labels’ “24H” representation as applying to the products’…