SuccessfulMatch.com

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 REFLEX MEDIA, INC., et al., Case No. 20-cv-06393-JD

8 Plaintiffs,

ORDER RE JUDGMENT ON THE

9 v. PLEADINGS

10 SUCCESSFULMATCH.COM, et al., Defendants. 11

12 13 In this trademark dispute between online matchmaking companies, plaintiff Reflex Media, 14 Inc. asks to dismiss counterclaims brought by defendants SuccessfulMatch.com and Successful 15 Match Canada (Successful Match), pursuant to Federal Rule of Civil Procedure 12(c). Dkt. 16 No. 87. The counterclaims seek cancellation of Reflex Media’s trademark registrations on the 17 ground that the marks are generic or descriptive without secondary meaning. Dkt. No. 33. Reflex 18 Media previously moved to dismiss the same counterclaims under Rule 12(b)(6), and the Court 19 largely denied the motion on December 6, 2022, primarily because it failed to challenge the 20 allegations of genericness. Dkt. Nos. 34, 65. After an eight-month silence, Reflex Media has 21 asked again for dismissal under Rule 12(c), advancing legal arguments…